It’s that time again…time to examine your digital marketing strategies to determine what’s working, what isn’t…and what’s new! A good digital strategy includes your business objectives, targeted audience, and cost-effective means for facilitating your time and resources while applying the latest trends and techniques.
Are you a business owner who has often wondered what the difference is between boosting a Facebook post and running a news feed ad? When marketing your brand on social media, it’s important to know which options are suitable for your brand’s goals. Choosing between Facebook ads and boosted posts can be tricky…but it doesn’t have to be. Let’s consider the outcomes of each.
The impact of reviews on sites like Google, Yelp, and Facebook on consumer buying decisions.
A positive online reputation is one of the most influential tools a business has to attract new customers. The growing number of online reviews and review sites offers considerable benefits to both consumers and businesses. Potential customers utilize online reviews to make buying decisions quickly and confidently, so the online reviews for a specific business can be a game changer.
Have you noticed the invasion of video ads lately? Video ads are everywhere…they pop up when you’re trying to catch up on the daily news online, on your favorite websites, and they’re certainly taking over social media. Why? Because they work!
Just about every social media outlet offers some type of advertising option, each with its own unique requirements and abilities. Managing these advertisements takes work as work as well as money to fuel them and ensure their success. Don’t let that scare you. Social media advertisement is becoming one of the most effective ways to get your name out there and spread the word. Luckily, managing these ads doesn’t take up too much time either. Let’s take a look on how to advertise on two of the most prominent social media websites. Continue reading
The Merriam Webster definition of “Clickbait” is as follows: “something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest.” The fact that Merriam Webster bothered to give the term a proper definition goes to show how huge a thing clickbait has become in the world of social media. Continue reading
You’ve worked hard to build your business, one happy customer at a time. So, when a bad review comes along, protesting to the world that your business is lacking in some way, it can be very hurtful – and frightening. Poor online reviews can damage your reputation, costing you big time if they aren’t dealt with the right way. But, when handled well, you might be surprised to find that bad reviews can actually be a good thing. Read on to learn how. Continue reading
If your Facebook page doesn’t seem to reach customers like it used to, you’re not alone. Facebook reach has declined steadily since 2013, and is now at about 6%. What does that mean? For every 100 followers you have, only about 6 will see your content. With these dismal numbers in mind, you probably have a lot of questions – but don’t throw in the towel just yet. There are some things that can be done to boost your Facebook reach. Continue reading
Social media marketing is becoming increasingly important for small businesses. But, with all the options out there, how do you know which is right for you? If you’re considering adding Instagram to your marketing strategy, asking yourself a few simple questions will help you decide. Continue reading
Snapchat is one of the most popular new chat apps to come along in quite a while and is extremely popular with teenagers. The app is already loaded with a wide array of features specifically designed to make it more fun for everyone to use. Recently, Snapchat introduced yet another feature that is sure to be a big hit. This new feature called Geofilters and lets users share their geographical location with other users, without actually revealing where they really are. Continue reading