Social media has become one of the most important ways for businesses to attract attention and engage with their customers. But just having a social media page isn’t enough to help your business thrive. Your business needs to have a social media strategy that will engage your audience and help attract new customers.
Here are 5 simple ways to get more social media traffic. All of these are simple tweaks you can make to help your content be more engaging and reach more users without having to make big changes.
Here’s how you do it.
Winning social media traffic doesn’t have to be a struggle. Follow these 5 simple ways to get more social media traffic and you’ll be well on your way to a thriving social media page.
Visual media is some of the most eye-catching and interesting content out there. Because visuals are so engaging, almost all social media sites are more likely to put posts with an image on your timeline.
So, the easiest way to make sure more of your audience sees your posts is to include an image. Ideally, the image should be high quality, positive, and relevant to your post. But, if you can’t manage a relevant image, try for something positive, encouraging, or funny instead.
Videos are even more engaging than images, so you should use videos to your advantage too! Have a short announcement for your business? Make a video explaining the announcement and post it. Is something changing with your business? Let people know with a video explainer. Want to push a new product? Make a video about it.
Short videos are popular, engaging, and a great way to get more attention to your social media page.
Speaking of getting attention, run contests! Help encourage your audience to see your posts, engage with them, and share your social media page with their friends.
Simple contests for liking, sharing, and commenting on a post are easy to run and tend to get a lot of attention.
You don’t need a constant contest but running contests can be a good way to boost engagement and shares strategically.
Businesses are more than just their products and services these days. The rise of social media means that businesses that succeed often have personalities, aspirational identities, and other traits that connect to their audience.
If you’re looking to connect, one of the easiest ways to do that is to have a trait, a brand, and a personality. One of the easiest ways to develop a business brand and personality? Be funny. Share relevant memes (or make your own), and don’t be afraid to jump in when big brands are joking around online.
This is one of the most important tools you have to help drive social media engagement. If you, as a business owner or the owner of a professional social media profile, are engaged and respond to your audience’s comments on your post, they’re a lot more likely to keep liking, commenting, and sharing.
Customers and clients often expect businesses to respond to their questions and comments in as little as 24 hours these days. Being engaged so you catch at least some of your audience’s questions and comments build trust and helps them want to come back for more.
If you’re looking to turn a slow social media page into a money makerr for your business, we can help. Watt Media offers Social Media Management from our team of social media experts. We have the know-how to attract an audience and win engagement and sales for your business.
Contact us to learn more about our social media management, today.