Your website is the online face of your company. Done well, it can play a major role in your company’s success. But, done poorly, a website could give potential customers a poor impression of your business. That’s why, as a business owner, it’s crucial to have a professional, effective, and up-to-date website.

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Watt Media is thrilled to officially announce that we are a part of the UpCity community of top B2B service providers!

At Watt Media, we are the leading online marketing firm in Coral Springs, FL. Our team is always ready to improve your visibility and reputation online with a carefully crafted combination of web design, social media, and SEO. With more than 20 years of experience in the marketing industry, our clients know they can trust us with their brands.

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If you run an online retail business, converting visitors into paying customers is of the utmost importance. Channeling customers through your website to make a purchase is a basic fundamental of website design and internet marketing.

If you conduct business online, optimized landing pages should be essential components of your digital marketing strategy. Landing pages provide potential customers with an overview of an offer or product when they click on an advertisement or email link. While a landing page has the potential to turn website visitors into customer leads, the page must be created strategically to do so. 

If you have doubts about whether or not you need to hire a professional website designer, then chances are you should. The first thing potential customers see is your website and that can make or break their decision to keep looking at your products or services.

A well-designed website is an absolutely worthwhile investment that will generate revenue for your business. However, potential customers won’t explore a site if they think it looks bad so, if your website hasn’t been updated in a while, it could be turning people away at the door of your business.

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As you develop and implement your company’s marketing campaign, it’s easy to get caught up in written content. After all, the written content on your website, blog, and social media accounts can clearly provide information to potential customers. However, visual content is essential to any successful marketing campaign. Images, graphics, and an eye-catching logo work to establish a recognizable brand. 

For many websites and online businesses, traffic is like lifeblood. After all, the more traffic you can maintain, the higher your chances of consistent lead generation and sales. On the flip side, insufficient traffic means that your content and products aren’t being properly proliferated and your business may suffer.

The internet was officially created in 1983. However, it didn’t pick up until the 1990s, when more and more people purchased home computers and individuals realized just how influential it could be in their daily lives. This is great news for you, since it means you can advertise your business to a huge audience of people.

Updated on September 18, 2019. The  original article was published on July 7, 2016.

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Since the original writing of this article, Domino’s Pizza has been in the news for trying to bring a case to the U.S. Supreme Court, contending that ADA Compliance should not apply to their website.
Our feeling on this is that is will fail, and that it makes more sense for websites to be accessible to all.

Since the passing of the Americans with Disabilities Act (ADA) in 1990, any business that “holds itself publicly accessible” has had to make reasonable accommodations for anyone who is considered disabled. These accommodations apply to buildings, restrooms, elevators, parking lots, and cover everything from the width of the parking spot to the height of door handles. Anyone who fails to meet these standards can and frequently is subject to lawsuits that lead to costly renovations, fines, and of course legal costs. Continue reading →