While the design of a website is of very high importance, often the content – and specifically the verbiage – is neglected, which is a big mistake. You can create one of the most dazzling, well-designed websites in the world, but if you fail to keep people interested and explain your business, then you will be unable to market effectively. To get yourself noticed and ensure your clients and customers keep coming back for more, avoid the following common mistakes when creating your website’s copy.
Whether you want to sell products online or are just looking to attract more customers, a quality website is crucial to your success. A website acts as your virtual storefront – explaining what you offer, displaying products, providing contact information, and even processing orders.Continue reading
With every new Apple or Samsung release, smart devices are getting more & more popular. These handheld computers can do just about everything a PC can do, but with a much smaller screen. Because of this, unresponsive websites look a little wonky when loaded up on various devices, making them much harder to use effectively. This is where responsive web design comes in.
Responsive web design involves building a website that responds to the environment it is being accessed in. Different devices have their own screen sizes and orientations, making it important that your website fits all of them while still looking great & working correctly. An estimated 80% of internet users own a smartphone (Smart Insights), and an estimated 51% of all internet traffic comes from mobile devices (Statista), so if your website isn’t responsive, you risk losing more than 50% of potential users. Continue reading
When the time comes to build a new website or redesign an existing one, you’re going to have to make some big decisions. Your website is your primary selling point, your storefront, and your identity all in one, so you want to make sure you’re doing everything right to see the best results.
One of the biggest decisions – one that will affect the entirety of the website – is the decision between building around a single landing page or creating a full-fledged site with interior pages. Some believe that a single page will look better, simplify the user experience, and cut down on development time and costs. However, it also comes with some pretty significant disadvantages! Continue reading
Businesses spend a significant amount of money getting people to their websites. After all, customers can’t learn more about products or make a purchase if they can’t find the site! However, once they reach the website, the real challenge begins.
When you try to sell something to a customer, you are trying to convince them that they need your offer. This is where a call to action (CTA) comes in. With a call to action, you can tell the visitor what you want them to do in the form of text or a button (click here, call now, download) as well as what they get out of it (find out more, get a consultation, get a free trial). The more information, the better. Continue reading
Your medical website is your opportunity to make a first, and lasting, impression on potential patients, while also connecting with current patients. It’s a vital component of growing your practice. When prospects view your medical website, they are considering the following:
With that in mind, let’s consider the essentials of an effective medical website. Continue reading
Have you ever wondered why when surfing the internet, you come across some websites that begin with “http://” and others that begin with “https://”? That “s” stands for “secure,” and it specifies that the site you’re viewing is protected. This protection comes from an SSL Certificate.
Don’t have an SSL for your website? It’s time to get one…and not just for security reasons. In July, Google Chrome will initiate marking all HTTP sites as “not secure.” As more users are moving toward HTTPS, or “secure” sites, Google has determined that it is time to initiate this program. In fact, Google is already giving a slight boost to HTTPS sites. Furthermore, the security provided by an SSL is well worth any additional charges associated with acquiring an SSL certificate. Continue reading
Do you own or manage a restaurant? If you do, chances are you are constantly seeking new ways to market your establishment. With today’s advanced technology, restaurants need appealing websites that provide potential customers with the information needed to get them through the front door. Creating a website for your restaurant is an important step in effectively marketing your business. Below are 7 essential features every restaurant website should have.
It’s that time again…time to examine your digital marketing strategies to determine what’s working, what isn’t…and what’s new! A good digital strategy includes your business objectives, targeted audience, and cost-effective means for facilitating your time and resources while applying the latest trends and techniques.
Web design trends are constantly changing and with 2018 in full swing, it’s important to consider new ways to balance aesthetics with functionality on your website to improve user engagement and invoke higher conversion rates. Find out how you can improve your online presence with these 5 helpful tips: Continue reading