When the time comes to build a new website or redesign an existing one, you’re going to have to make some big decisions. Your website is your primary selling point, your storefront, and your identity all in one, so you want to make sure you’re doing everything right to see the best results.
One of the biggest decisions – one that will affect the entirety of the website – is the decision between building around a single landing page or creating a full-fledged site with interior pages. Some believe that a single page will look better, simplify the user experience, and cut down on development time and costs. However, it also comes with some pretty significant disadvantages! Continue reading
Businesses spend a significant amount of money getting people to their websites. After all, customers can’t learn more about products or make a purchase if they can’t find the site! However, once they reach the website, the real challenge begins.
When you try to sell something to a customer, you are trying to convince them that they need your offer. This is where a call to action (CTA) comes in. With a call to action, you can tell the visitor what you want them to do in the form of text or a button (click here, call now, download) as well as what they get out of it (find out more, get a consultation, get a free trial). The more information, the better. Continue reading
Your medical website is your opportunity to make a first, and lasting, impression on potential patients, while also connecting with current patients. It’s a vital component of growing your practice. When prospects view your medical website, they are considering the following:
With that in mind, let’s consider the essentials of an effective medical website. Continue reading
Have you ever wondered why when surfing the internet, you come across some websites that begin with “http://” and others that begin with “https://”? That “s” stands for “secure,” and it specifies that the site you’re viewing is protected. This protection comes from an SSL Certificate.
Don’t have an SSL for your website? It’s time to get one…and not just for security reasons. In July, Google Chrome will initiate marking all HTTP sites as “not secure.” As more users are moving toward HTTPS, or “secure” sites, Google has determined that it is time to initiate this program. In fact, Google is already giving a slight boost to HTTPS sites. Furthermore, the security provided by an SSL is well worth any additional charges associated with acquiring an SSL certificate. Continue reading
Do you own or manage a restaurant? If you do, chances are you are constantly seeking new ways to market your establishment. With today’s advanced technology, restaurants need appealing websites that provide potential customers with the information needed to get them through the front door. Creating a website for your restaurant is an important step in effectively marketing your business. Below are 7 essential features every restaurant website should have.
It’s that time again…time to examine your digital marketing strategies to determine what’s working, what isn’t…and what’s new! A good digital strategy includes your business objectives, targeted audience, and cost-effective means for facilitating your time and resources while applying the latest trends and techniques.
Web design trends are constantly changing and with 2018 in full swing, it’s important to consider new ways to balance aesthetics with functionality on your website to improve user engagement and invoke higher conversion rates. Find out how you can improve your online presence with these 5 helpful tips: Continue reading
You have probably heard about WordPress, but what exactly is it, and should you use it? Starting a new website can be a daunting task. There are a multitude of decisions that have to be made as well as tons of different options available to you. Should you use a web builder or a managed service from your hosting provider? Do you need to hire a web developer, or can you do it yourself? These are just a few examples of the choices you need to consider before you begin the process.
Fortunately, we’re here to help aid your decision making process. In the following article we’ll go over one of the most popular options for creating and managing your website, WordPress – and why it might just be everything you’re looking for.
Do I Need an SSL Certificate for My Site?
In an age where anything can be bought on the internet and people are shopping online more than ever, security is paramount. One of the most popular options for securing your site is the SSL certificate, offered by many hosting providers as well as third party sites. They are simple, economically friendly, and a sign that your site can be trusted. This means that if you’re selling products online – or even just collecting data from customers – you should highly consider a SSL certificate. Continue reading
Take a moment to think about this question: What do you look for when you consider purchasing a product or service? Now, does your website provide the information your customers are looking for? If not, then you might have a big problem – your customers might not trust you to be the best person for them. Building trust through your website is important, because it builds your image, shows customers that you are reliable, and converts website views into sales opportunities.
If you’d like to increase the trustworthiness of your website, there are some simple but very effective things you can do. Continue reading