It’s that time again…time to examine your digital marketing strategies to determine what’s working, what isn’t…and what’s new! A good digital strategy includes your business objectives, targeted audience, and cost-effective means for facilitating your time and resources while applying the latest trends and techniques.
Web design trends are constantly changing and with 2018 in full swing, it’s important to consider new ways to balance aesthetics with functionality on your website to improve user engagement and invoke higher conversion rates. Find out how you can improve your online presence with these 5 helpful tips: Continue reading
You have probably heard about WordPress, but what exactly is it, and should you use it? Starting a new website can be a daunting task. There are a multitude of decisions that have to be made as well as tons of different options available to you. Should you use a web builder or a managed service from your hosting provider? Do you need to hire a web developer, or can you do it yourself? These are just a few examples of the choices you need to consider before you begin the process.
Fortunately, we’re here to help aid your decision making process. In the following article we’ll go over one of the most popular options for creating and managing your website, WordPress – and why it might just be everything you’re looking for.
Do I Need an SSL Certificate for My Site?
In an age where anything can be bought on the internet and people are shopping online more than ever, security is paramount. One of the most popular options for securing your site is the SSL certificate, offered by many hosting providers as well as third party sites. They are simple, economically friendly, and a sign that your site can be trusted. This means that if you’re selling products online – or even just collecting data from customers – you should highly consider a SSL certificate. Continue reading
Take a moment to think about this question: What do you look for when you consider purchasing a product or service? Now, does your website provide the information your customers are looking for? If not, then you might have a big problem – your customers might not trust you to be the best person for them. Building trust through your website is important, because it builds your image, shows customers that you are reliable, and converts website views into sales opportunities.
If you’d like to increase the trustworthiness of your website, there are some simple but very effective things you can do. Continue reading
Are you having difficulty getting noticed? If your brand is sinking in a sea of adds, you might feel your business is about to take its last breath. But luckily for you, we’re about to throw you a PR life preserver, through the use of interactive content!
Advertisements are everywhere, and your customers are getting great at seeing past all the hype. The best way to reach them isn’t by throwing more of the same at them, but by being different and really engaging your potential customer. The best way to do this? Interactive Content. Continue reading
Does your website attract as many customers as it can? You might have something great to offer, fair pricing, and excellent customer service – but if your website doesn’t engage viewers, you’re missing a great opportunity for growing your customer base. If your website raises any of the following red-flags, you could be losing money at this very moment! Customer experience is critical. Continue reading
If you stop and think about some of the most successful companies in the world, what comes to your mind first? Is it the products or services they offer or the catchy logo they use in all of their advertising? For most of us, the first thing that comes to mind is the logo that represents who they are. For example, if you see the “Swoosh” your mind immediately thinks of Nike, or the apple with the bite taken out of it, Apple and the many products they offer. But what does it take to create a truly effective logo? Here we take a look at several key factors in creating an effective business logo. Continue reading
Are you currently using Microsoft Outlook, and looking for something more flexible and accessible, without changing to an entirely new platform? If you’re like many, you might be dealing with little nuisances throughout the day. Maybe you would like a system that offers better, more productive means of communication.
Maybe you have concerns about IT and budget, or perhaps you’re looking for a little more data security. Having a reliable and powerful business email solution is important for businesses of all sizes; Microsoft Outlook 365, which is in “the Cloud” might have everything you’re looking for. Continue reading
When you are creating a website, the possibilities are endless. Whether its colors, fonts, layouts, or patterns – you can do pretty much anything. With that being said, it’s important to keep in mind that your website needs to be user-friendly and one that will keep people coming back for more. There are a few tricks to achieving this; long scrolls, card layouts, animations, and artwork. These web design trends and techniques are unique in their own way, and add personal flare to any website.
It is rare to come across someone who doesn’t own a smartphone. Because of their incredible technology and internet capabilities, many people use their smartphones to surf the web. The Long Scroll is a neat technique because it puts all of the content into one, long page so that users can just scroll down with their finger as they read. This not only makes the website smartphone friendly, but easily accessible for those who can’t get to a computer. This is a web design trend that has been gaining popularity the past few years. Continue reading