You have probably heard about WordPress, but what exactly is it, and should you use it? Starting a new website can be a daunting task. There are a multitude of decisions that have to be made as well as tons of different options available to you. Should you use a web builder or a managed service from your hosting provider? Do you need to hire a web developer, or can you do it yourself? These are just a few examples of the choices you need to consider before you begin the process.
Fortunately, we’re here to help aid your decision making process. In the following article we’ll go over one of the most popular options for creating and managing your website, WordPress – and why it might just be everything you’re looking for.
Do I Need an SSL Certificate for My Site?
In an age where anything can be bought on the internet and people are shopping online more than ever, security is paramount. One of the most popular options for securing your site is the SSL certificate, offered by many hosting providers as well as third party sites. They are simple, economically friendly, and a sign that your site can be trusted. This means that if you’re selling products online – or even just collecting data from customers – you should highly consider a SSL certificate. Continue reading
Take a moment to think about this question: What do you look for when you consider purchasing a product or service? Now, does your website provide the information your customers are looking for? If not, then you might have a big problem – your customers might not trust you to be the best person for them. Building trust through your website is important, because it builds your image, shows customers that you are reliable, and converts website views into sales opportunities.
If you’d like to increase the trustworthiness of your website, there are some simple but very effective things you can do. Continue reading
Are you having difficulty getting noticed? If your brand is sinking in a sea of adds, you might feel your business is about to take its last breath. But luckily for you, we’re about to throw you a PR life preserver, through the use of interactive content!
Advertisements are everywhere, and your customers are getting great at seeing past all the hype. The best way to reach them isn’t by throwing more of the same at them, but by being different and really engaging your potential customer. The best way to do this? Interactive Content. Continue reading
Does your website attract as many customers as it can? You might have something great to offer, fair pricing, and excellent customer service – but if your website doesn’t engage viewers, you’re missing a great opportunity for growing your customer base. If your website raises any of the following red-flags, you could be losing money at this very moment! Customer experience is critical. Continue reading
If you stop and think about some of the most successful companies in the world, what comes to your mind first? Is it the products or services they offer or the catchy logo they use in all of their advertising? For most of us, the first thing that comes to mind is the logo that represents who they are. For example, if you see the “Swoosh” your mind immediately thinks of Nike, or the apple with the bite taken out of it, Apple and the many products they offer. But what does it take to create a truly effective logo? Here we take a look at several key factors in creating an effective business logo. Continue reading
Since the passing of the Americans with Disabilities Act (ADA) in 1990, any business that “holds itself publicly accessible” has had to make reasonable accommodations for anyone who is considered disabled. These accommodations apply to buildings, restrooms, elevators, parking lots, and cover everything from the width of the parking spot to the height of door handles. Anyone who fails to meet these standards can and frequently is subject to lawsuits that lead to costly renovations, fines, and of course legal costs. Continue reading
When you are creating a website, the possibilities are endless. Whether its colors, fonts, layouts, or patterns – you can do pretty much anything. With that being said, it’s important to keep in mind that your website needs to be user-friendly and one that will keep people coming back for more. There are a few tricks to achieving this; long scrolls, card layouts, animations, and artwork. These web design trends and techniques are unique in their own way, and add personal flare to any website.
It is rare to come across someone who doesn’t own a smartphone. Because of their incredible technology and internet capabilities, many people use their smartphones to surf the web. The Long Scroll is a neat technique because it puts all of the content into one, long page so that users can just scroll down with their finger as they read. This not only makes the website smartphone friendly, but easily accessible for those who can’t get to a computer. This is a web design trend that has been gaining popularity the past few years. Continue reading
Owning a business is no easy task. You’ve invested a lot of passion, time, and dedication into realizing your dream, and you look to the future with hope and expectation of success. To make that happen, there are some steps you can take with digital marketing to substantially grow your business using nothing but your computer. Continue reading