Have you ever wondered why when surfing the internet, you come across some websites that begin with “http://” and others that begin with “https://”? That “s” stands for “secure,” and it specifies that the site you’re viewing is protected. This protection comes from an SSL Certificate.
Don’t have an SSL for your website? It’s time to get one…and not just for security reasons. In July, Google Chrome will initiate marking all HTTP sites as “not secure.” As more users are moving toward HTTPS, or “secure” sites, Google has determined that it is time to initiate this program. In fact, Google is already giving a slight boost to HTTPS sites. Furthermore, the security provided by an SSL is well worth any additional charges associated with acquiring an SSL certificate. Continue reading
Do you own or manage a restaurant? If you do, chances are you are constantly seeking new ways to market your establishment. With today’s advanced technology, restaurants need appealing websites that provide potential customers with the information needed to get them through the front door. Creating a website for your restaurant is an important step in effectively marketing your business. Below are 7 essential features every restaurant website should have.
It’s that time again…time to examine your digital marketing strategies to determine what’s working, what isn’t…and what’s new! A good digital strategy includes your business objectives, targeted audience, and cost-effective means for facilitating your time and resources while applying the latest trends and techniques.
Web design trends are constantly changing and with 2018 in full swing, it’s important to consider new ways to balance aesthetics with functionality on your website to improve user engagement and invoke higher conversion rates. Find out how you can improve your online presence with these 5 helpful tips: Continue reading
You have probably heard about WordPress, but what exactly is it, and should you use it? Starting a new website can be a daunting task. There are a multitude of decisions that have to be made as well as tons of different options available to you. Should you use a web builder or a managed service from your hosting provider? Do you need to hire a web developer, or can you do it yourself? These are just a few examples of the choices you need to consider before you begin the process.
Fortunately, we’re here to help aid your decision making process. In the following article we’ll go over one of the most popular options for creating and managing your website, WordPress – and why it might just be everything you’re looking for.
Do I Need an SSL Certificate for My Site?
In an age where anything can be bought on the internet and people are shopping online more than ever, security is paramount. One of the most popular options for securing your site is the SSL certificate, offered by many hosting providers as well as third party sites. They are simple, economically friendly, and a sign that your site can be trusted. This means that if you’re selling products online – or even just collecting data from customers – you should highly consider a SSL certificate. Continue reading
Take a moment to think about this question: What do you look for when you consider purchasing a product or service? Now, does your website provide the information your customers are looking for? If not, then you might have a big problem – your customers might not trust you to be the best person for them. Building trust through your website is important, because it builds your image, shows customers that you are reliable, and converts website views into sales opportunities.
If you’d like to increase the trustworthiness of your website, there are some simple but very effective things you can do. Continue reading
Are you having difficulty getting noticed? If your brand is sinking in a sea of adds, you might feel your business is about to take its last breath. But luckily for you, we’re about to throw you a PR life preserver, through the use of interactive content!
Advertisements are everywhere, and your customers are getting great at seeing past all the hype. The best way to reach them isn’t by throwing more of the same at them, but by being different and really engaging your potential customer. The best way to do this? Interactive Content. Continue reading
Does your website attract as many customers as it can? You might have something great to offer, fair pricing, and excellent customer service – but if your website doesn’t engage viewers, you’re missing a great opportunity for growing your customer base. If your website raises any of the following red-flags, you could be losing money at this very moment! Customer experience is critical. Continue reading
If you stop and think about some of the most successful companies in the world, what comes to your mind first? Is it the products or services they offer or the catchy logo they use in all of their advertising? For most of us, the first thing that comes to mind is the logo that represents who they are. For example, if you see the “Swoosh” your mind immediately thinks of Nike, or the apple with the bite taken out of it, Apple and the many products they offer. But what does it take to create a truly effective logo? Here we take a look at several key factors in creating an effective business logo. Continue reading