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Category Archives: search engine optimization


Take Your Digital Marketing Strategy to the Next Level

Is your business following these best practices when it comes to digital marketing?digital marketing

Did you know that many brands don’t have a distinct digital marketing strategy, or they have one but aren’t effectively executing it? For your business to grow, it’s crucial to develop and implement a digital marketing plan that packs a punch.

The desired outcome of digital marketing is to drive traffic to your marketing funnel.  The best way to do that is to utilize the numerous online tools available on the web to drive traffic to your website.  Some of the key strategies available are: Continue reading

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SEO Trends for Late-2018

Search Engine Optimization (SEO) is a method of implementing specific strategies so that online search engines give your website a higher ranking. SEO is an important feature of effective Internet marketing because it can help you acquire new leads and increased conversions by sending your message to targeted audiences.  With that in mind, take a look at a few of the latest SEO trends for the 4th quarter of 2018:

SEO - Google web search

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4 Ways to Maximize Your Website’s SEO Potential

Marketing is key to running a successful website. Without site visitors, you have no customers. Without customers, your business isn’t going to last long! Finding a cost-effective marketing strategy that offers both long-term growth and cost-efficiency now is key to setting your website up for success.

Fortunately, search-engine-optimization (SEO) fits the bill. SEO is the practice of implementing specific features on your website that help to increase the position that you rank for specific keywords on search engines like Google. With more than 51% of traffic coming from search engines (searchengineland.com), showing up on the first page should be one of your highest priorities. Continue reading

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When is Google AdWords Appropriate?

Google AdWordsThere are a wide variety of aspects to digital marketing that should be considered as part of your marketing strategy. A business cannot function without customers, and converting new customers is one of the most important and difficult parts of any business.

Google Adwords is a pay-per-click advertising method where you pay for your advertisement to be placed near the top of searches, and you pay for any of those visitors clicking your link. This allows you to target specific search words and geographical locations to ensure that you are reaching your target demographic, allowing your website and service to convert them to a customer.

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Is Link Building Still Valid?

linkEveryone with a website is dying to get more visitors, but not everyone knows how. Marketing your website is an intricate process, but with the right plan and understanding you can make the most of your money and see real growth. To grow organically, you’re going to want to increase your website’s ranking on search engines like Google, and link building is a great way to accomplish that.

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5 Digital Marketing Tips

digital marketingIt’s that time again…time to examine your digital marketing strategies to determine what’s working, what isn’t…and what’s new! A good digital strategy includes your business objectives, targeted audience, and cost-effective means for facilitating your time and resources while applying the latest trends and techniques.

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Pay-Per-Click (PPC) Advertising Can Work for You

pay-per-click - ppcPay-per-click (PPC) advertising has become one of the most effective ways to increase traffic to your website. Regardless of how engaging your site is or how revolutionary your product is, potential customers need to be able to find you. If they can’t, they can’t buy from you!

With Pay-Per-Click (PPC) advertising, the advertiser pays the ad host for every click the advertisement gets. Some common ad hosts are Google, Bing, and Facebook which place ads on search pages, homepages, and more.

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Online Reviews…Do They Make a Difference?

The impact of reviews on sites like Google, Yelp, and Facebook on consumer buying decisions.

A positive online reputation is one of the most influential tools a business has to attract new customers. The growing number of online reviews and review sites offers considerable benefits to both consumers and businesses. Potential customers utilize online reviews to make buying decisions quickly and confidently, so the online reviews for a specific business can be a game changer.
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Create Video Ads that Produce Leads and Generate Revenue!

Have you noticed the invasion of video ads lately? Video ads are everywhere…they pop up when you’re trying to catch up on the daily news online, on your favorite websites, and they’re certainly taking over social media.  Why?  Because they work!

video ads shoot

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Top Google SEO Ranking Factors of 2017

Since its creation, Google’s core search algorithm has offered the most relevant search results quickly and effectively. As efficient as their search engine is, Google is determined to add constant advancement to their search algorithm. When keeping your site up-to-date, you cannot rely on last year’s SEO ranking factors. When using SEO in 2017, it is best to use the most current ranking factors. While the entire list of ranking factors is enormous, here are a few of the most important. Continue reading

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