Keywords are an essential component of effective SEO content. SEO keywords and phrases bolster online written content and help draw traffic to your website. With effective research, you can find the keywords that will contribute the most value to your SEO strategy and make your website visible in the major search engines. 

SEO Keywords in Google

Google works by crawling the Internet to find optimized webpages. These pages are then added to Google’s index to be matched with searchers’ inquiries. Google displays the best, most relevant results to people depending on the search terms that they use. Keywords will help your website rank for specific search terms that are pertinent to your business. 

Simply put, keywords indicate what the content on your website is about. This helps people who are interested in your product or service find your site, attracting more prospective customers.

Keyword Research

Keyword research is an important step in developing your website’s SEO strategy. We recommend keeping up with keyword research on an ongoing basis so that your site will continually draw in high-quality leads. 

A crucial aspect of SEO keyword research is to consider the search terms that your prospective customers are likely to use. Come up with a few of these terms, then Google each one of them. Scroll down to the bottom of the Google search page to find “Searches related to [your search term]”. This will show other terms that people looking for the product or service also searched for. 

Additionally, you can use Google Analytics and Google Search Console to find the search terms that people are currently using to find your site. Both tools are free to use and can help hone your SEO keyword strategy. Google Analytics and Google Search Console can also help you find the pages on your website that are already receiving traffic and which could most benefit from SEO. 

More Keyword Research Tips

• Include local keywords

Local keywords are an excellent way to attract customers in your area and cement a local reputation. This is especially helpful for small businesses with a brick-and-mortar location; a strong presence in your community will help you build a loyal customer base. Local keywords are also fairly simple to develop. You can add the name of your city in front of or behind a main keyword, i.e. “Coral Springs dry cleaning” or “dry cleaning in Coral Springs”.  

• Consider negative keywords 

Negative keywords are the words that you want to exclude from your PPC ads. This can help you hone in on your target audience and ensure that you’re drawing in high-quality leads. Additionally, by excluding search terms that aren’t relevant to your company, you can make sure that money isn’t wasted on PPC ads with clicks from uninterested searchers. 

• Check out your competitors

Looking over your competitors’ websites is an effective strategy for brainstorming keywords that may work for you. This can also give you a sense of the keywords that are the most used in your industry. 

WattMedia is here to help you develop an SEO strategy with advanced keyword research. Please contact us today to learn more.