Watt Media Blog

seo

Why Your Business Needs SEO

SEO (Search Engine Optimization) has been one of the most popular and most talked-about kinds of online marketing for a while, but a lot of businesses still don’t know how important it really is.

Here’s why your business needs SEO, not just to compete with other businesses but because of the direct benefits of SEO itself.
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email virus threat

Identifying Virus and Malware Risks in Your Email Inbox

Here at WattMedia, we’ve become aware of suspicious and potentially damaging emails that are currently circulating among our clients and other website owners. These emails claim that the recipient has violated the sender’s copyright ownership, presenting a link to click that purportedly presents evidence of the copyrighted images. This link contains malware, which can present a serious security risk for you and your business. 

Cybersecurity threats are growing in number and sophistication. Understanding the signs that an email or even a comment on your website’s blog is a malware scheme will help protect you against security risks. 

Malware Red Flags

Suspicious Links

Whenever you receive an email from an unknown sender, it’s important to pause before you click. Oftentimes, in malware schemes, the message in the email is intended to concern or alarm you, as is the case of the fake copyright infringement email. If website owners become worried that they’re in legal trouble for supposedly violating another’s rights, they may be more likely to click on the link. Nonetheless, when an email contains an unknown link, never click it. 

Unknown Email Address

Hackers may use an email address that contains the name of a family member, friend, or colleague to entice you to click on the link and download harmful malware. If you receive an email from an address that contains the name of someone you know but isn’t the email address they usually send from, contact the individual first to check if they sent it themselves. 

Common Malware Extensions

Harmful files often have the extension .js or .exe. These extensions are often used to install malware, among other damaging programs. Only download files with these extensions if you’re sure of exactly where they came from.  

Protecting Yourself Against Cybersecurity Risks

While cybersecurity threats are increasing in prevalence (and will continue to do so), there are actions that you can take to protect yourself against attacks. 

Update Your Device

Keeping your computer updated will ensure that your OS and applications have the latest patches, which are updates that resolve security vulnerabilities. If your computer isn’t fully updated, it’s more vulnerable to malware attacks. 

Backup Your Device

Regularly backing up your computer system and critical files will help restore your system if it were to undergo an attack. Cloud services that offer automatic versioning are particularly helpful in cybersecurity protection, as you can recover an earlier version of your files if the most recent version is compromised. 

Stay Informed (And Inform Your Team)

Remaining informed about the latest cybersecurity risks and keeping your team educated about them is one of the best ways to avoid cyberattacks in the first place. The Cybersecurity and Infrastructure Security Agency offers resources that can keep you up-to-date. 

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images are important for seo

Why Images Are Essential To SEO

When many people think about SEO, they think of keywords and search engine rankings for content. However, images are also an important component of successful SEO. Without optimized images, your website is likely to lag behind its competitors. 

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Instagram

Using Social Media Platforms to Advertise

Social media has become a valuable tool for companies. They present new ways to reach customers and build a brand. With all of the different social media platforms that people use, the ones that your company uses the most will depend on the kind of business it is and the customers you want to reach.

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sales funnel

3 Tips for Creating Your Sales Funnel

If you run an online retail business, converting visitors into paying customers is of the utmost importance. Channeling customers through your website to make a purchase is a basic fundamental of website design and internet marketing.

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landing page

Building An Optimized Landing Page

If you conduct business online, optimized landing pages should be essential components of your digital marketing strategy. Landing pages provide potential customers with an overview of an offer or product when they click on an advertisement or email link. While a landing page has the potential to turn website visitors into customer leads, the page must be created strategically to do so. 

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How to Write a Business Plan for an Online Start-Up

Why should you write a business plan for an online business? Even if you are not looking for financial investors, it is an essential part of the planning of any successful business venture to lay out a clear business plan.

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social media and seo

What’s the Difference Between Social Media Marketing and SEO?

Do you know which is better for growing your online business- Social Media Marketing or SEO? Both have their benefits, which work best in certain situations. Ideally, you can do both.

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website designer

Top 4 Reasons Why You Need A Website Designer

If you have doubts about whether or not you need to hire a professional website designer, then chances are you should. The first thing potential customers see is your website and that can make or break their decision to keep looking at your products or services.

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key words

Developing Targeted Keywords For Website Content

Keywords are an essential component of effective SEO content. SEO keywords and phrases bolster online written content and help draw traffic to your website. With effective research, you can find the keywords that will contribute the most value to your SEO strategy and make your website visible in the major search engines. 

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