In an increasingly digital world, staying safe and protecting personal data online is becoming both harder and more important than ever. Users want to control who gets their data and how it’s used. Website owners want to use that data to close a deal and improve their business as a whole.

But before businesses can begin collecting and using customer data, they need to get consent from the consumers providing it–and the easiest way is with simple consent management tools. Keep reading to learn why you should implement consent management and how to get started. Continue reading →

Getting ranked higher on Google’s search result pages is a surefire way to increase traffic. But, it’s not easy to earn their trust and become featured on the top five (or even the first page) without effective backlinking strategies.

Here are some quick tips to help you become an authority in Google’s eyes. Continue reading →

Digital marketing has become the dominant form of advertising, accounting for over 56% of marketing spending since 2022. From search engine optimization to social media posting, you have a lot of options for getting your business out there– but you need to know what you’re doing. Otherwise, you can burn through your marketing budget quickly. 

An effective digital marketing strategy is essential for all businesses, including retail and online stores, to maximize your marketing budget and grow your business. Here’s how you can market as efficiently as possible online. Continue reading →

Most websites have a blog. It’s a simple way to inform customers, increase exposure on search engines, and generate additional engagement with your products or services. But, if your blog is an afterthought that you’re not putting the proper time and effort into, it’s not going to be nearly as effective as it can be.

Keep reading to learn how to boost your blog. Continue reading →

If you’re like most people, you know about TikTok – and that it isn’t just people dancing to pop songs anymore. TikTok is a marketing channel that you should probably consider adding to your strategy.

The short-form video app has over 1.5 billion users, so it’s likely that many of your potential customers are on there. But, with a younger audience than many other platforms and a media-first type of content, it can be hard to figure out how to make TikTok work for you.

Continue reading →

Visibility is key to attracting a large audience and increasing your web traffic. If your business can’t be found effectively on search engines, you’re going to miss out on a lot of opportunities from leads who are interested in your services but don’t know you exist. Fortunately, with the right strategy, you can leverage Google, Bing, and other search engines to generate more leads for your business.

However, reaching the top of search engines for the most relevant keywords to your business isn’t easy. You’re competing with thousands of others vying for the same search ranking, so your marketing strategy must be effective and cost-effective. That raises the question: can you handle SEO by yourself, or do you need professional help to overcome your competition? Continue reading →

About Watt Media:

Since our inception, Watt Media has been dedicated to providing top-tier digital marketing services. Established in 1998, Watt Media, Inc. has emerged as a leading Web Marketing agency in South Florida.

Our portfolio spans across various industries, serving businesses, municipalities, utilities, universities, and non-profit agencies not only in South Florida but also beyond. Our expertise lies in designing and marketing attractive websites, managing successful social media campaigns, and creating a robust digital presence for our clients, earning us a reputation as a trusted partner that consistently delivers results. Continue reading →

Everyone hates waiting. Whether it’s standing in line at a store or waiting for a customer service agent to resolve your ticket online, the less time it takes a customer to accomplish their goal, the happier they’ll be.

Unfortunately, you can’t always instantly help someone when they send an email or instant message or contact your live chat. Your customer service team may be busy or it may be outside of normal business hours, forcing customers and leads to wait to be helped. And the longer they wait, the less likely you are to earn a sale or a good review from them. Continue reading →

As technology has evolved and customers’ demands have grown, AI tools have become more prevalent than ever. They can act as a writer, assistant, artist, and even customer service reps, allowing you to provide a more complete experience for your customers to improve satisfaction. Continue reading →

Marketing strategies are constantly evolving. First, it was cold-calling. Then, it was mass emailing. Now, SMS marketing is making waves as one of the preferred ways to advertise to your leads and customers. But is it effective? Absolutely.

What Is SMS Marketing?

SMS marketing involves sending text messages to your leads and customers. You can use them for just about any kind of marketing campaign, including product releases, restocks, sales, and promotions. Broader uses of business texting include customer service, business notifications, order updates, and lead nurturing from successful CTAs.

Why You Should Add SMS to Your Marketing Strategy

In an age where getting the attention of customers is more challenging than ever, business SMS offers a unique opportunity to engage contacts in an intimate form of communication. Texting is often used between friends, close acquaintances, and colleagues, making the average text message more important than an email. Plus, they’re less likely to get marked as spam than emails and are less invasive than calling – something younger people want to avoid whenever possible.

Unlike emails, texts are delivered directly to a phone’s messaging app, often with a notification sound to help get your leads or customers to read the message. As a result, texts have up to a 98% read rate, which means you’re more likely to have your marketing campaigns read through SMS marketing than any other channel. This increased engagement helps contribute to the 500% average return on your investment – 5x your money.

Tips for Using Business Texting Effectively

Business texting is an effective form of marketing, but it’s a bit different than other strategies. There are some rules you must follow and some crucial elements to implement if you want the best results.

TCPA Compliance Requirements

Texting as a business requires you to comply with TCPA requirements, which say that if you want to text a contact, you must collect an opt-in and allow them to opt out of your texting list at any time. Opt-ins must be explicitly collected to send them texts, and the purpose of the texts must be provided, such as receiving marketing texts or using them for updates, notifications, or customer support.

Use Targeting and Personalization

72% of consumers will only engage with tailored marketing texts. If you send generic texts that could apply to anyone, they’re less likely to make an impact and achieve the results you want.

Effective SMS marketing requires segmenting your texting lists into different categories so that you can write texts that relate to them more closely. For example, separating customers and leads ensures you’re not thanking a new lead for their purchase or offering a new customer discount to a loyal customer.

Personalization, like adding someone’s name, loyalty status, order history, or location, can also help improve engagement. You can achieve this by using custom fields that automatically insert the contact’s personal information, allowing you to send mass texts.

Fortunately, most business texting applications include these essential features.

Send Your Texts at the Right Time

Did you know 95% of texts are read within three minutes of receipt? Texting gives you more control over the deliverability of your marketing content, allowing you to send them at almost the same time that they’ll be read. You can use this to offer time-sensitive deals like lunch specials around noon, short-term promotions that trigger FOMO, and texts based on popular events like the Super Bowl. It also makes it easy to avoid texting outside of regular hours for contacts in different time zones.

In many cases, your business texting app also lets you schedule texts to be sent at any time, even when you’re not around, to give you even more control.

Let Watt Media Help You Build A Comprehensive Marketing Strategy

There’s no one-size-fits-all marketing type that will work for every business. Each channel, including SMS marketing, will work differently for your business than someone else’s. The best thing you can do is create a diverse, robust, and versatile marketing strategy that covers as many channels as possible.

At Watt Media, we can help you evaluate and refine your existing marketing strategy or build a brand new one that maximizes your marketing budget using the most effective channels for your business.

Contact us today to learn more.