Pandia website award

Celebrating Success: Watt Media Named Among the Best Graphic Design Firms in Coral Springs, FL

About Watt Media:

Since our inception, Watt Media has been dedicated to providing top-tier digital marketing services. Established in 1998, Watt Media, Inc. has emerged as a leading Web Marketing agency in South Florida.

Our portfolio spans across various industries, serving businesses, municipalities, utilities, universities, and non-profit agencies not only in South Florida but also beyond. Our expertise lies in designing and marketing attractive websites, managing successful social media campaigns, and creating a robust digital presence for our clients, earning us a reputation as a trusted partner that consistently delivers results. Continue reading

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Why You Should Use Auto-Replies In Your Customer Service Channels

Everyone hates waiting. Whether it’s standing in line at a store or waiting for a customer service agent to resolve your ticket online, the less time it takes a customer to accomplish their goal, the happier they’ll be.

Unfortunately, you can’t always instantly help someone when they send an email or instant message or contact your live chat. Your customer service team may be busy or it may be outside of normal business hours, forcing customers and leads to wait to be helped. And the longer they wait, the less likely you are to earn a sale or a good review from them. Continue reading

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AI chatbot

Should You Use AI Chatbots For Customer Service?

As technology has evolved and customers’ demands have grown, AI tools have become more prevalent than ever. They can act as a writer, assistant, artist, and even customer service reps, allowing you to provide a more complete experience for your customers to improve satisfaction. Continue reading

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sms marketing

Should You Add Business SMS to Your Marketing Strategy?

Marketing strategies are constantly evolving. First, it was cold-calling. Then, it was mass emailing. Now, SMS marketing is making waves as one of the preferred ways to advertise to your leads and customers. But is it effective? Absolutely.

What Is SMS Marketing?

SMS marketing involves sending text messages to your leads and customers. You can use them for just about any kind of marketing campaign, including product releases, restocks, sales, and promotions. Broader uses of business texting include customer service, business notifications, order updates, and lead nurturing from successful CTAs.

Why You Should Add SMS to Your Marketing Strategy

In an age where getting the attention of customers is more challenging than ever, business SMS offers a unique opportunity to engage contacts in an intimate form of communication. Texting is often used between friends, close acquaintances, and colleagues, making the average text message more important than an email. Plus, they’re less likely to get marked as spam than emails and are less invasive than calling – something younger people want to avoid whenever possible.

Unlike emails, texts are delivered directly to a phone’s messaging app, often with a notification sound to help get your leads or customers to read the message. As a result, texts have up to a 98% read rate, which means you’re more likely to have your marketing campaigns read through SMS marketing than any other channel. This increased engagement helps contribute to the 500% average return on your investment – 5x your money.

Tips for Using Business Texting Effectively

Business texting is an effective form of marketing, but it’s a bit different than other strategies. There are some rules you must follow and some crucial elements to implement if you want the best results.

TCPA Compliance Requirements

Texting as a business requires you to comply with TCPA requirements, which say that if you want to text a contact, you must collect an opt-in and allow them to opt out of your texting list at any time. Opt-ins must be explicitly collected to send them texts, and the purpose of the texts must be provided, such as receiving marketing texts or using them for updates, notifications, or customer support.

Use Targeting and Personalization

72% of consumers will only engage with tailored marketing texts. If you send generic texts that could apply to anyone, they’re less likely to make an impact and achieve the results you want.

Effective SMS marketing requires segmenting your texting lists into different categories so that you can write texts that relate to them more closely. For example, separating customers and leads ensures you’re not thanking a new lead for their purchase or offering a new customer discount to a loyal customer.

Personalization, like adding someone’s name, loyalty status, order history, or location, can also help improve engagement. You can achieve this by using custom fields that automatically insert the contact’s personal information, allowing you to send mass texts.

Fortunately, most business texting applications include these essential features.

Send Your Texts at the Right Time

Did you know 95% of texts are read within three minutes of receipt? Texting gives you more control over the deliverability of your marketing content, allowing you to send them at almost the same time that they’ll be read. You can use this to offer time-sensitive deals like lunch specials around noon, short-term promotions that trigger FOMO, and texts based on popular events like the Super Bowl. It also makes it easy to avoid texting outside of regular hours for contacts in different time zones.

In many cases, your business texting app also lets you schedule texts to be sent at any time, even when you’re not around, to give you even more control.

Let Watt Media Help You Build A Comprehensive Marketing Strategy

There’s no one-size-fits-all marketing type that will work for every business. Each channel, including SMS marketing, will work differently for your business than someone else’s. The best thing you can do is create a diverse, robust, and versatile marketing strategy that covers as many channels as possible.

At Watt Media, we can help you evaluate and refine your existing marketing strategy or build a brand new one that maximizes your marketing budget using the most effective channels for your business.

Contact us today to learn more.

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AI Images

Can You Use AI Images For Blogs? Stock Photos vs AI for SEO

The use of artificial intelligence (AI) for writing blog content has become more and more popular in the past year. It helps you quickly collect information, create a structure, and add content to your post. However, AI isn’t just good for preparing text– it’s great for creating images as well.

In this post, we’ll compare stock photos and AI-generated images to determine which is the better solution for your blog. Continue reading

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AI for writing

Can You Use AI To Write Your Blog Posts?

Machine learning, artificial intelligence (AI), and smart technology are becoming increasingly involved in business practices. From automating chatbots with context-based auto-replies to creating original media with art generation tools, there’s a constant effort to improve efficiency through automation – and search engine optimization (SEO) is no different.

Continue reading

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benefits of having a blog

Key Benefits of Adding a Blog to Your Website

Does your business’s website feature an active, engaging blog? If not, you could be missing out on crucial opportunities for growth. A blog is an asset to any company’s online presence, offering value to current and prospective consumers while improving the visibility of your site as a whole. 

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mobile app development

How Can a Customized App Boost Your Business?

These days, many consumers are using their mobile devices to explore new businesses, contact customer service, and complete purchases. With the benefit of being able to use a phone or tablet from anywhere, this trend is no surprise. But, have you made the jump to a customized app for your business? Continue reading

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email marketing campaign

Simple Ways To Boost Your Email Marketing Success

Email marketing is one of the most effective ways to help reach your customers and win more sales. Whether you’re sending out tips and tricks, sale invitations, or just creating a community and culture around your brand, email marketing is a powerful tool.

The problem is that everyone has an email marketing campaign these days. That means it’s harder than ever to stand out and earn clicks. Most marketing emails end up in the digital trash without ever being opened. Continue reading

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instagram marketing

Honing Your Instagram Marketing Campaign

With over 1 billion monthly users, Instagram is one of today’s biggest and most popular social media platforms. Instagram users tend to be younger than those on Facebook, and it’s used for marketing purposes by brands of all sizes. Instagram influencers also make up a portion of the notable users on this image-based app.  Continue reading

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