Trust is a cornerstone of business. Brick-and-mortar stores thrive on personal recommendations and positive Google Business Profile reviews. Online stores rely on product reviews and testimonials from across the internet that prove they’re not a scam and help customers make buying decisions.

In both these cases, businesses establish trust with customers through user-generated content (UGC), the modern equivalent of word-of-mouth. Unlike your marketing campaigns, product pictures, reviews, and even video testimonials from real customers come across as unbiased, unpolished, relatable, and, above all, authentic.  Continue reading →

Email marketing has been a core part of digital marketing strategies for decades. It’s affordable, relatively easy to implement (thanks to email builders and mass marketing tools), and, when done right, has the potential to provide a 42x return on your investment. Unfortunately, everyone knows how cost-effective email marketing can be–and that’s why it’s just as easy for it to drain your advertising budget without producing results.  Continue reading →

Everyone knows that SEO is an essential part of any marketing strategy. With as much as 93% of web traffic originating from search engines, increasing your visibility on Google is the #1 way to drive web traffic. But how do you get Google to feature your content?

Fortunately, Google’s content guidelines give us a straightforward answer: create valuable content that benefits users, and rankings will follow. That’s where E-E-A-T comes in. Continue reading →

If you want your website or blog to generate organic, long-term traffic, you need an effective SEO content strategy. This means creating high-value content regularly that positions you above your competition on the search engine ranking pages (SERPs) so searchers choose you instead of them. However, with the advancement of artificial intelligence (AI) in all forms of creative media, it’s easier than ever to mass-produce content. SEO experts can identify valuable keywords, create content, and generate traffic in minutes instead of hours. Continue reading →

Finding cost-effective ways to generate business is essential, but it’s not easy. Pay-per-click (PPC) ads are tempting because they’re a fast way to see results and have the potential for significant traffic or sales boosts. However, if you don’t build your PPC campaigns effectively, your return on investment (ROI) can turn very negative quickly.

Here’s a guide to turning a profit on PPC ads via search engines, social media, and other channels. Continue reading →

In an increasingly digital world, staying safe and protecting personal data online is becoming both harder and more important than ever. Users want to control who gets their data and how it’s used. Website owners want to use that data to close a deal and improve their business as a whole.

But before businesses can begin collecting and using customer data, they need to get consent from the consumers providing it–and the easiest way is with simple consent management tools. Keep reading to learn why you should implement consent management and how to get started. Continue reading →

Getting ranked higher on Google’s search result pages is a surefire way to increase traffic. But, it’s not easy to earn their trust and become featured on the top five (or even the first page) without effective backlinking strategies.

Here are some quick tips to help you become an authority in Google’s eyes. Continue reading →

Digital marketing has become the dominant form of advertising, accounting for over 56% of marketing spending since 2022. From search engine optimization to social media posting, you have a lot of options for getting your business out there– but you need to know what you’re doing. Otherwise, you can burn through your marketing budget quickly. 

An effective digital marketing strategy is essential for all businesses, including retail and online stores, to maximize your marketing budget and grow your business. Here’s how you can market as efficiently as possible online. Continue reading →

Most websites have a blog. It’s a simple way to inform customers, increase exposure on search engines, and generate additional engagement with your products or services. But, if your blog is an afterthought that you’re not putting the proper time and effort into, it’s not going to be nearly as effective as it can be.

Keep reading to learn how to boost your blog. Continue reading →

If you’re like most people, you know about TikTok – and that it isn’t just people dancing to pop songs anymore. TikTok is a marketing channel that you should probably consider adding to your strategy.

The short-form video app has over 1.5 billion users, so it’s likely that many of your potential customers are on there. But, with a younger audience than many other platforms and a media-first type of content, it can be hard to figure out how to make TikTok work for you.

Continue reading →