Watt Media Blog

on-hold messages

The Value of Customized On-Hold Messages For Your Business

With the rise of digital marketing, it’s unsurprising that many business owners have turned their attention from phone calls to emails, Google messages, and direct messaging on social media. However, that’s not to say that customers never call your business. In fact, a phone call is often the quickest and most convenient way to gather information or get questions answered.

Considering this fact, customized on-hold messages could be a missing piece in your business’s puzzle. On-hold messages fill the air time when a caller is placed on hold, creating a more engaging and professional atmosphere.

Do Today’s Customers Really Use The Phone?

It’s a valid question – with everything that you can do with a few swipes of a smartphone, calling up a business may seem obsolete. But:

  • 36% of people over age 56 and 30% of people over age 40 consider phone calls to be their top method of communication, according to the Customer Communications Review.
  • 65% of people have called a business at some point in the last month, according to Invoca. Only 22% of participants in the same study had contacted a business using social media in the last month. 
  • According to Avochato, the majority of consumers expect to be put on hold for at least 5 minutes while calling a business. 
  • 90% of respondents in the Avochato study noted that they’d rather talk to a company employee about their questions than use an automated answering service or chat bot. 

With these statistics in mind, it’s fair to say that phone calls are far from dead as a method of communication between businesses and customers. On-hold messages are a way to make phone communication more inviting and pleasant for customers. 

How A Customized On-Hold Message Can Benefit Your Business

While most customers expect to wait on hold for a few minutes whenever they call a business, they don’t expect to have to wait in silence. Most callers who are left on hold in silence will hang up, and can you blame them? 

Being placed on hold in silence gives the impression that the business has neglected the customer experience. Some customers may even be confused by the silence, thinking that you hung up on them. In either case, silence on the other end could translate to lost customers and potential sales. 

On the other hand, a customized on-hold message can contribute to your business’s success. On-hold messages can inform customers about upcoming promotions, new products, and other news relating to your business. With an engaging message, your callers are more likely to stay on the line and perhaps make a purchase. 

Why Customize Your On-Hold Message?

By customizing your business’s on-hold message, you can ensure that it’s the best possible length and tone to engage – not irritate – your callers. Additionally, as we mentioned above, a customized on-hold message can provide relevant information about your business that may even inspire callers to make a purchase. 

Watt Media, Inc. provides leading customized on-hold messages for businesses in South Florida. Contact us today to learn more about our full-service approach!   

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Using Social Media Platforms to Advertise

Updated on 2/18/22

Social media has become a valuable tool for companies. They present new ways to reach customers and build a brand. With all of the different social media platforms that people use, the ones that your company uses the most will depend on the kind of business it is and the customers you want to reach.

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Your website is the online face of your company. Done well, it can play a major role in your company’s success. But, done poorly, a website could give potential customers a poor impression of your business. That’s why, as a business owner, it’s crucial to have a professional, effective, and up-to-date website.

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social media traffic

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Social media has become one of the most important ways for businesses to attract attention and engage with their customers. But just having a social media page isn’t enough to help your business thrive. Your business needs to have a social media strategy that will engage your audience and help attract new customers. Continue reading

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seo for mobile

How To Improve Your Mobile SEO

Business owners today have to consider marketing across all devices. Consumers are spending large portions of their online time on a mobile device, and your website should be equipped to accommodate these habits. Focusing on mobile SEO will help ensure that your company’s website not only functions on a mobile device, but also stands out from the crowd.

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Watt Media Among Top B2B Service Providers on UpCity!

Watt Media is thrilled to officially announce that we are a part of the UpCity community of top B2B service providers!

At Watt Media, we are the leading online marketing firm in Coral Springs, FL. Our team is always ready to improve your visibility and reputation online with a carefully crafted combination of web design, social media, and SEO. With more than 20 years of experience in the marketing industry, our clients know they can trust us with their brands.

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Why Your Business Needs SEO

SEO (Search Engine Optimization) has been one of the most popular and most talked-about kinds of online marketing for a while, but a lot of businesses still don’t know how important it really is.

Here’s why your business needs SEO, not just to compete with other businesses but because of the direct benefits of SEO itself.
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Identifying Virus and Malware Risks in Your Email Inbox

Here at WattMedia, we’ve become aware of suspicious and potentially damaging emails that are currently circulating among our clients and other website owners. These emails claim that the recipient has violated the sender’s copyright ownership, presenting a link to click that purportedly presents evidence of the copyrighted images. This link contains malware, which can present a serious security risk for you and your business.  Continue reading

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images are important for seo

Why Images Are Essential To SEO

When many people think about SEO, they think of keywords and search engine rankings for content. However, images are also an important component of successful SEO. Without optimized images, your website is likely to lag behind its competitors. 

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sales funnel

3 Tips for Creating Your Sales Funnel

If you run an online retail business, converting visitors into paying customers is of the utmost importance. Channeling customers through your website to make a purchase is a basic fundamental of website design and internet marketing.

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