Finding cost-effective ways to generate business is essential, but it’s not easy. Pay-per-click (PPC) ads are tempting because they’re a fast way to see results and have the potential for significant traffic or sales boosts. However, if you don’t build your PPC campaigns effectively, your return on investment (ROI) can turn very negative quickly.

Here’s a guide to turning a profit on PPC ads via search engines, social media, and other channels. Continue reading →

In an increasingly digital world, staying safe and protecting personal data online is becoming both harder and more important than ever. Users want to control who gets their data and how it’s used. Website owners want to use that data to close a deal and improve their business as a whole.

But before businesses can begin collecting and using customer data, they need to get consent from the consumers providing it–and the easiest way is with simple consent management tools. Keep reading to learn why you should implement consent management and how to get started. Continue reading →

Getting ranked higher on Google’s search result pages is a surefire way to increase traffic. But, it’s not easy to earn their trust and become featured on the top five (or even the first page) without effective backlinking strategies.

Here are some quick tips to help you become an authority in Google’s eyes. Continue reading →

Digital marketing has become the dominant form of advertising, accounting for over 56% of marketing spending since 2022. From search engine optimization to social media posting, you have a lot of options for getting your business out there– but you need to know what you’re doing. Otherwise, you can burn through your marketing budget quickly. 

An effective digital marketing strategy is essential for all businesses, including retail and online stores, to maximize your marketing budget and grow your business. Here’s how you can market as efficiently as possible online. Continue reading →

Most websites have a blog. It’s a simple way to inform customers, increase exposure on search engines, and generate additional engagement with your products or services. But, if your blog is an afterthought that you’re not putting the proper time and effort into, it’s not going to be nearly as effective as it can be.

Keep reading to learn how to boost your blog. Continue reading →

If you’re like most people, you know about TikTok – and that it isn’t just people dancing to pop songs anymore. TikTok is a marketing channel that you should probably consider adding to your strategy.

The short-form video app has over 1.5 billion users, so it’s likely that many of your potential customers are on there. But, with a younger audience than many other platforms and a media-first type of content, it can be hard to figure out how to make TikTok work for you.

Continue reading →

Visibility is key to attracting a large audience and increasing your web traffic. If your business can’t be found effectively on search engines, you’re going to miss out on a lot of opportunities from leads who are interested in your services but don’t know you exist. Fortunately, with the right strategy, you can leverage Google, Bing, and other search engines to generate more leads for your business.

However, reaching the top of search engines for the most relevant keywords to your business isn’t easy. You’re competing with thousands of others vying for the same search ranking, so your marketing strategy must be effective and cost-effective. That raises the question: can you handle SEO by yourself, or do you need professional help to overcome your competition? Continue reading →

About Watt Media:

Since our inception, Watt Media has been dedicated to providing top-tier digital marketing services. Established in 1998, Watt Media, Inc. has emerged as a leading Web Marketing agency in South Florida.

Our portfolio spans across various industries, serving businesses, municipalities, utilities, universities, and non-profit agencies not only in South Florida but also beyond. Our expertise lies in designing and marketing attractive websites, managing successful social media campaigns, and creating a robust digital presence for our clients, earning us a reputation as a trusted partner that consistently delivers results. Continue reading →

Everyone hates waiting. Whether it’s standing in line at a store or waiting for a customer service agent to resolve your ticket online, the less time it takes a customer to accomplish their goal, the happier they’ll be.

Unfortunately, you can’t always instantly help someone when they send an email or instant message or contact your live chat. Your customer service team may be busy or it may be outside of normal business hours, forcing customers and leads to wait to be helped. And the longer they wait, the less likely you are to earn a sale or a good review from them. Continue reading →

As technology has evolved and customers’ demands have grown, AI tools have become more prevalent than ever. They can act as a writer, assistant, artist, and even customer service reps, allowing you to provide a more complete experience for your customers to improve satisfaction. Continue reading →