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digital mistakes to avoid

Top Digital Marketing Mistakes to Avoid

Right now, if you’re going to be fully honest with yourself, would you say that your digital marketing strategy is as effective as it could be?

If you’re reading this article, chances are good that at the very least you think it could be in need of some improvement, and easily one of the best ways to improve it will be to understand and avoid some of the top digital marketing mistakes that other people make.

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Effective Email Marketing

email marketingMarketing is a core fundamental of any successful business. The saying “you need to spend money to make money” is true for most businesses. However, there’s no guarantee that spending money on advertising will pay off. Finding the right marketing avenue to give you the best return on your dollar can be the difference between turning a profit or going sideways.

When it comes to finding a wide-reaching, low-cost, and effective form of marketing to help your business grow, email marketing can be the solution.

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Responsive Web Design

mobile-responsive-websiteWith every new Apple or Samsung release, smart devices are getting more & more popular. These handheld computers can do just about everything a PC can do, but with a much smaller screen. Because of this, unresponsive websites look a little wonky when loaded up on various devices, making them much harder to use effectively. This is where responsive web design comes in.

Responsive web design involves building a website that responds to the environment it is being accessed in. Different devices have their own screen sizes and orientations, making it important that your website fits all of them while still looking great & working correctly. An estimated 80% of internet users own a smartphone (Smart Insights), and an estimated 51% of all internet traffic comes from mobile devices (Statista), so if your website isn’t responsive, you risk losing more than 50% of potential users. Continue reading

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Why You Don’t Want a One Page Website

websiteWhen the time comes to build a new website or redesign an existing one, you’re going to have to make some big decisions. Your website is your primary selling point, your storefront, and your identity all in one, so you want to make sure you’re doing everything right to see the best results.

One of the biggest decisions – one that will affect the entirety of the website – is the decision between building around a single landing page or creating a full-fledged site with interior pages. Some believe that a single page will look better, simplify the user experience, and cut down on development time and costs. However, it also comes with some pretty significant disadvantages! Continue reading

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Take Your Digital Marketing Strategy to the Next Level

Is your business following these best practices when it comes to digital marketing?digital marketing

Did you know that many brands don’t have a distinct digital marketing strategy, or they have one but aren’t effectively executing it? For your business to grow, it’s crucial to develop and implement a digital marketing plan that packs a punch.

The desired outcome of digital marketing is to drive traffic to your marketing funnel.  The best way to do that is to utilize the numerous online tools available on the web to drive traffic to your website.  Some of the key strategies available are: Continue reading

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SEO Trends for Late-2018

Search Engine Optimization (SEO) is a method of implementing specific strategies so that online search engines give your website a higher ranking. SEO is an important feature of effective Internet marketing because it can help you acquire new leads and increased conversions by sending your message to targeted audiences.  With that in mind, take a look at a few of the latest SEO trends for the 4th quarter of 2018:

SEO - Google web search

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3 Tips for Creating Effective Calls to Action

call to actionBusinesses spend a significant amount of money getting people to their websites. After all, customers can’t learn more about products or make a purchase if they can’t find the site! However, once they reach the website, the real challenge begins.

When you try to sell something to a customer, you are trying to convince them that they need your offer. This is where a call to action (CTA) comes in. With a call to action, you can tell the visitor what you want them to do in the form of text or a button (click here, call now, download) as well as what they get out of it (find out more, get a consultation, get a free trial). The more information, the better. Continue reading

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4 Ways to Maximize Your Website’s SEO Potential

Marketing is key to running a successful website. Without site visitors, you have no customers. Without customers, your business isn’t going to last long! Finding a cost-effective marketing strategy that offers both long-term growth and cost-efficiency now is key to setting your website up for success.

Fortunately, search-engine-optimization (SEO) fits the bill. SEO is the practice of implementing specific features on your website that help to increase the position that you rank for specific keywords on search engines like Google. With more than 51% of traffic coming from search engines (searchengineland.com), showing up on the first page should be one of your highest priorities. Continue reading

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When is Google AdWords Appropriate?

Google AdWordsThere are a wide variety of aspects to digital marketing that should be considered as part of your marketing strategy. A business cannot function without customers, and converting new customers is one of the most important and difficult parts of any business.

Google Adwords is a pay-per-click advertising method where you pay for your advertisement to be placed near the top of searches, and you pay for any of those visitors clicking your link. This allows you to target specific search words and geographical locations to ensure that you are reaching your target demographic, allowing your website and service to convert them to a customer.

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5 Things Your Medical Website Must Have

doctorYour medical website is your opportunity to make a first, and lasting, impression on potential patients, while also connecting with current patients. It’s a vital component of growing your practice. When prospects view your medical website, they are considering the following:

  • Protocol for ease of scheduling a visit, including payment options
  • To learn about your staff
  • To determine if they can trust you

With that in mind, let’s consider the essentials of an effective medical website. Continue reading

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