It’s that time again…time to examine your digital marketing strategies to determine what’s working, what isn’t…and what’s new! A good digital strategy includes your business objectives, targeted audience, and cost-effective means for facilitating your time and resources while applying the latest trends and techniques.
Web design trends are constantly changing and with 2018 in full swing, it’s important to consider new ways to balance aesthetics with functionality on your website to improve user engagement and invoke higher conversion rates. Find out how you can improve your online presence with these 5 helpful tips: Continue reading
When you think of the largest businesses in the world, you probably assign a product, logo, or even slogan to the business mentally – in other words, their branding. For example, everyone knows the Nike swoosh, the Apple logo, and Google’s G. This is referred to as “brand awareness”, and is a sign that the company has done a great job of establishing their brand by making it memorable, recognizable, and profitable.
Pay-per-click (PPC) advertising has become one of the most effective ways to increase traffic to your website. Regardless of how engaging your site is or how revolutionary your product is, potential customers need to be able to find you. If they can’t, they can’t buy from you!
With Pay-Per-Click (PPC) advertising, the advertiser pays the ad host for every click the advertisement gets. Some common ad hosts are Google, Bing, and Facebook which place ads on search pages, homepages, and more.
Are you a business owner who has often wondered what the difference is between boosting a Facebook post and running a news feed ad? When marketing your brand on social media, it’s important to know which options are suitable for your brand’s goals. Choosing between Facebook ads and boosted posts can be tricky…but it doesn’t have to be. Let’s consider the outcomes of each.
The impact of reviews on sites like Google, Yelp, and Facebook on consumer buying decisions.
A positive online reputation is one of the most influential tools a business has to attract new customers. The growing number of online reviews and review sites offers considerable benefits to both consumers and businesses. Potential customers utilize online reviews to make buying decisions quickly and confidently, so the online reviews for a specific business can be a game changer.
You have probably heard about WordPress, but what exactly is it, and should you use it? Starting a new website can be a daunting task. There are a multitude of decisions that have to be made as well as tons of different options available to you. Should you use a web builder or a managed service from your hosting provider? Do you need to hire a web developer, or can you do it yourself? These are just a few examples of the choices you need to consider before you begin the process.
Fortunately, we’re here to help aid your decision making process. In the following article we’ll go over one of the most popular options for creating and managing your website, WordPress – and why it might just be everything you’re looking for.
Do I Need an SSL Certificate for My Site?
In an age where anything can be bought on the internet and people are shopping online more than ever, security is paramount. One of the most popular options for securing your site is the SSL certificate, offered by many hosting providers as well as third party sites. They are simple, economically friendly, and a sign that your site can be trusted. This means that if you’re selling products online – or even just collecting data from customers – you should highly consider a SSL certificate. Continue reading
Have you noticed the invasion of video ads lately? Video ads are everywhere…they pop up when you’re trying to catch up on the daily news online, on your favorite websites, and they’re certainly taking over social media. Why? Because they work!
Since its creation, Google’s core search algorithm has offered the most relevant search results quickly and effectively. As efficient as their search engine is, Google is determined to add constant advancement to their search algorithm. When keeping your site up-to-date, you cannot rely on last year’s SEO ranking factors. When using SEO in 2017, it is best to use the most current ranking factors. While the entire list of ranking factors is enormous, here are a few of the most important. Continue reading