Visibility is key to attracting a large audience and increasing your web traffic. If your business can’t be found effectively on search engines, you’re going to miss out on a lot of opportunities from leads who are interested in your services but don’t know you exist. Fortunately, with the right strategy, you can leverage Google, Bing, and other search engines to generate more leads for your business.

However, reaching the top of search engines for the most relevant keywords to your business isn’t easy. You’re competing with thousands of others vying for the same search ranking, so your marketing strategy must be effective and cost-effective. That raises the question: can you handle SEO by yourself, or do you need professional help to overcome your competition? Continue reading →

About Watt Media:

Since our inception, Watt Media has been dedicated to providing top-tier digital marketing services. Established in 1998, Watt Media, Inc. has emerged as a leading Web Marketing agency in South Florida.

Our portfolio spans across various industries, serving businesses, municipalities, utilities, universities, and non-profit agencies not only in South Florida but also beyond. Our expertise lies in designing and marketing attractive websites, managing successful social media campaigns, and creating a robust digital presence for our clients, earning us a reputation as a trusted partner that consistently delivers results. Continue reading →

Everyone hates waiting. Whether it’s standing in line at a store or waiting for a customer service agent to resolve your ticket online, the less time it takes a customer to accomplish their goal, the happier they’ll be.

Unfortunately, you can’t always instantly help someone when they send an email or instant message or contact your live chat. Your customer service team may be busy or it may be outside of normal business hours, forcing customers and leads to wait to be helped. And the longer they wait, the less likely you are to earn a sale or a good review from them. Continue reading →

As technology has evolved and customers’ demands have grown, AI tools have become more prevalent than ever. They can act as a writer, assistant, artist, and even customer service reps, allowing you to provide a more complete experience for your customers to improve satisfaction. Continue reading →

Marketing strategies are constantly evolving. First, it was cold-calling. Then, it was mass emailing. Now, SMS marketing is making waves as one of the preferred ways to advertise to your leads and customers. But is it effective? Absolutely.

What Is SMS Marketing?

SMS marketing involves sending text messages to your leads and customers. You can use them for just about any kind of marketing campaign, including product releases, restocks, sales, and promotions. Broader uses of business texting include customer service, business notifications, order updates, and lead nurturing from successful CTAs. Continue reading →

The use of artificial intelligence (AI) for writing blog content has become more and more popular in the past year. It helps you quickly collect information, create a structure, and add content to your post. However, AI isn’t just good for preparing text– it’s great for creating images as well.

In this post, we’ll compare stock photos and AI-generated images to determine which is the better solution for your blog. Continue reading →

Machine learning, artificial intelligence (AI), and smart technology are becoming increasingly involved in business practices. From automating chatbots with context-based auto-replies to creating original media with art generation tools, there’s a constant effort to improve efficiency through automation – and search engine optimization (SEO) is no different.

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Does your business’s website feature an active, engaging blog? If not, you could be missing out on crucial opportunities for growth. A blog is an asset to any company’s online presence, offering value to current and prospective consumers while improving the visibility of your site as a whole. 

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These days, many consumers are using their mobile devices to explore new businesses, contact customer service, and complete purchases. With the benefit of being able to use a phone or tablet from anywhere, this trend is no surprise. But, have you made the jump to a customized app for your business? Continue reading →

Email marketing is one of the most effective ways to help reach your customers and win more sales. Whether you’re sending out tips and tricks, sale invitations, or just creating a community and culture around your brand, email marketing is a powerful tool.

The problem is that everyone has an email marketing campaign these days. That means it’s harder than ever to stand out and earn clicks. Most marketing emails end up in the digital trash without ever being opened. Continue reading →