Online business is a constant battle for attention. Staying relevant on social media, creating a brand, attracting customers, and earning sales requires some creativity. To give yourself the best chance of success online, you need a comprehensive and results-driven approach to business – something video marketing can help you accomplish.
Video marketing involves creating videos to provide information instead of relying on text. Often featuring a visual aid plus voiceover, these relatively simple videos can make a huge difference in how your brand is seen and remembered by customers – two huge factors in your success online.
Below are 4 reasons to implement video marketing on your website and in your marketing campaign.
More Engaging Than Text
Text is absolutely everywhere online, which makes it relatively monotonous to read – the opposite of what you want your marketing to be! In an age where everything is digitized, many companies aren’t taking advantage of the benefits offered by the internet – in this case, media creation that unfolds live rather than on paper.
In addition to being boring, text also requires active reading as opposed to listening to a narrated video. There’s a reason people use text to speech or listen to audio books. Not everyone likes to read!
By creating videos for your website or marketing campaign, you’re reaching more potential customers and giving yourself a better chance of keeping their attention while you get your pitch across.
Viral marketing is an incredibly cost-efficient way of getting advertising, and videos are a great way to try your hand at going viral. Whether you’re trying to spread information or awareness of a problem or just “Old Spice” it with a memorable, funny ad that gets shared on social media, the likes and shares are much more likely to come from videos than text.
Great for SEO
According to Moovly, having videos embedded on your website can lead to a 53 times higher chance of being on page 1 of Google. Need I say more?
By implementing your “about us” or “instructions” page as a video on your site, you could greatly improve your search engine rankings, recruit more visitors, and potentially earn more money through your business.
Leaves a Lasting Impression
Off the top of your head, can you remember the opening line of this article? What about the theme song to your favorite TV show?
One of video marketing’s greatest assets is the ability for it to be remembered. As videos often contain sound, images, and text, they enlist more of the viewer’s senses, which helps to form a connection with the content. This leads to greater memorability, and a better chance that your brand will stick out in their mind.
While the design of a website is of very high importance, often the content – and specifically the verbiage – is neglected, which is a big mistake. You can create one of the most dazzling, well-designed websites in the world, but if you fail to keep people interested and explain your business, then you will be unable to market effectively. To get yourself noticed and ensure your clients and customers keep coming back for more, avoid the following common mistakes when creating your website’s copy.
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