Watt Media Blog

video marketing

Why Your Brand Needs Video Marketing

Online business is a constant battle for attention. Staying relevant on social media, creating a brand, attracting customers, and earning sales requires some creativity. To give yourself the best chance of success online, you need a comprehensive and results-driven approach to business – something video marketing can help you accomplish.

Video marketing involves creating videos to provide information instead of relying on text. Often featuring a visual aid plus voiceover, these relatively simple videos can make a huge difference in how your brand is seen and remembered by customers – two huge factors in your success online.

Below are 4 reasons to implement video marketing on your website and in your marketing campaign.

More Engaging Than Text

Text is absolutely everywhere online, which makes it relatively monotonous to read – the opposite of what you want your marketing to be! In an age where everything is digitized, many companies aren’t taking advantage of the benefits offered by the internet – in this case, media creation that unfolds live rather than on paper.

In addition to being boring, text also requires active reading as opposed to listening to a narrated video. There’s a reason people use text to speech or listen to audio books. Not everyone likes to read!

By creating videos for your website or marketing campaign, you’re reaching more potential customers and giving yourself a better chance of keeping their attention while you get your pitch across.

Increased Shareability

Viral marketing is an incredibly cost-efficient way of getting advertising, and videos are a great way to try your hand at going viral. Whether you’re trying to spread information or awareness of a problem or just “Old Spice” it with a memorable, funny ad that gets shared on social media, the likes and shares are much more likely to come from videos than text.

Great for SEO

According to Moovly, having videos embedded on your website can lead to a 53 times higher chance of being on page 1 of Google. Need I say more?

By implementing your “about us” or “instructions” page as a video on your site, you could greatly improve your search engine rankings, recruit more visitors, and potentially earn more money through your business.

Leaves a Lasting Impression

Off the top of your head, can you remember the opening line of this article? What about the theme song to your favorite TV show?

One of video marketing’s greatest assets is the ability for it to be remembered. As videos often contain sound, images, and text, they enlist more of the viewer’s senses, which helps to form a connection with the content. This leads to greater memorability, and a better chance that your brand will stick out in their mind.

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writing website copy

Common Mistakes to Avoid When Writing Website Copy

While the design of a website is of very high importance, often the content – and specifically the verbiage – is neglected, which is a big mistake. You can create one of the most dazzling, well-designed websites in the world, but if you fail to keep people interested and explain your business, then you will be unable to market effectively. To get yourself noticed and ensure your clients and customers keep coming back for more, avoid the following common mistakes when creating your website’s copy.

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web design

Our Web Design Process

Whether you want to sell products online or are just looking to attract more customers, a quality website is crucial to your success. A website acts as your virtual storefront – explaining what you offer, displaying products, providing contact information, and even processing orders.

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digital mistakes to avoid

Top Digital Marketing Mistakes to Avoid

Right now, if you’re going to be fully honest with yourself, would you say that your digital marketing strategy is as effective as it could be?

If you’re reading this article, chances are good that at the very least you think it could be in need of some improvement, and easily one of the best ways to improve it will be to understand and avoid some of the top digital marketing mistakes that other people make.

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Effective Email Marketing

email marketingMarketing is a core fundamental of any successful business. The saying “you need to spend money to make money” is true for most businesses. However, there’s no guarantee that spending money on advertising will pay off. Finding the right marketing avenue to give you the best return on your dollar can be the difference between turning a profit or going sideways.

When it comes to finding a wide-reaching, low-cost, and effective form of marketing to help your business grow, email marketing can be the solution.

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Responsive Web Design

mobile-responsive-websiteWith every new Apple or Samsung release, smart devices are getting more & more popular. These handheld computers can do just about everything a PC can do, but with a much smaller screen. Because of this, unresponsive websites look a little wonky when loaded up on various devices, making them much harder to use effectively. This is where responsive web design comes in.

Responsive web design involves building a website that responds to the environment it is being accessed in. Different devices have their own screen sizes and orientations, making it important that your website fits all of them while still looking great & working correctly. An estimated 80% of internet users own a smartphone (Smart Insights), and an estimated 51% of all internet traffic comes from mobile devices (Statista), so if your website isn’t responsive, you risk losing more than 50% of potential users. Continue reading

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Why You Don’t Want a One Page Website

websiteWhen the time comes to build a new website or redesign an existing one, you’re going to have to make some big decisions. Your website is your primary selling point, your storefront, and your identity all in one, so you want to make sure you’re doing everything right to see the best results.

One of the biggest decisions – one that will affect the entirety of the website – is the decision between building around a single landing page or creating a full-fledged site with interior pages. Some believe that a single page will look better, simplify the user experience, and cut down on development time and costs. However, it also comes with some pretty significant disadvantages! Continue reading

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Take Your Digital Marketing Strategy to the Next Level

Is your business following these best practices when it comes to digital marketing?digital marketing

Did you know that many brands don’t have a distinct digital marketing strategy, or they have one but aren’t effectively executing it? For your business to grow, it’s crucial to develop and implement a digital marketing plan that packs a punch.

The desired outcome of digital marketing is to drive traffic to your marketing funnel.  The best way to do that is to utilize the numerous online tools available on the web to drive traffic to your website.  Some of the key strategies available are: Continue reading

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SEO Trends for Late-2018

Search Engine Optimization (SEO) is a method of implementing specific strategies so that online search engines give your website a higher ranking. SEO is an important feature of effective Internet marketing because it can help you acquire new leads and increased conversions by sending your message to targeted audiences.  With that in mind, take a look at a few of the latest SEO trends for the 4th quarter of 2018:

SEO - Google web search

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3 Tips for Creating Effective Calls to Action

call to actionBusinesses spend a significant amount of money getting people to their websites. After all, customers can’t learn more about products or make a purchase if they can’t find the site! However, once they reach the website, the real challenge begins.

When you try to sell something to a customer, you are trying to convince them that they need your offer. This is where a call to action (CTA) comes in. With a call to action, you can tell the visitor what you want them to do in the form of text or a button (click here, call now, download) as well as what they get out of it (find out more, get a consultation, get a free trial). The more information, the better. Continue reading

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