Marketing is key to running a successful website. Without site visitors, you have no customers. Without customers, your business isn’t going to last long! Finding a cost-effective marketing strategy that offers both long-term growth and cost-efficiency now is key to setting your website up for success.
Fortunately, search-engine-optimization (SEO) fits the bill. SEO is the practice of implementing specific features on your website that help to increase the position that you rank for specific keywords on search engines like Google. With more than 51% of traffic coming from search engines (searchengineland.com), showing up on the first page should be one of your highest priorities. Continue reading
There are a wide variety of aspects to digital marketing that should be considered as part of your marketing strategy. A business cannot function without customers, and converting new customers is one of the most important and difficult parts of any business.
Google Adwords is a pay-per-click advertising method where you pay for your advertisement to be placed near the top of searches, and you pay for any of those visitors clicking your link. This allows you to target specific search words and geographical locations to ensure that you are reaching your target demographic, allowing your website and service to convert them to a customer.
Your medical website is your opportunity to make a first, and lasting, impression on potential patients, while also connecting with current patients. It’s a vital component of growing your practice. When prospects view your medical website, they are considering the following:
With that in mind, let’s consider the essentials of an effective medical website. Continue reading
Have you ever wondered why when surfing the internet, you come across some websites that begin with “http://” and others that begin with “https://”? That “s” stands for “secure,” and it specifies that the site you’re viewing is protected. This protection comes from an SSL Certificate.
Don’t have an SSL for your website? It’s time to get one…and not just for security reasons. In July, Google Chrome will initiate marking all HTTP sites as “not secure.” As more users are moving toward HTTPS, or “secure” sites, Google has determined that it is time to initiate this program. In fact, Google is already giving a slight boost to HTTPS sites. Furthermore, the security provided by an SSL is well worth any additional charges associated with acquiring an SSL certificate. Continue reading
Everyone with a website is dying to get more visitors, but not everyone knows how. Marketing your website is an intricate process, but with the right plan and understanding you can make the most of your money and see real growth. To grow organically, you’re going to want to increase your website’s ranking on search engines like Google, and link building is a great way to accomplish that.
Do you own or manage a restaurant? If you do, chances are you are constantly seeking new ways to market your establishment. With today’s advanced technology, restaurants need appealing websites that provide potential customers with the information needed to get them through the front door. Creating a website for your restaurant is an important step in effectively marketing your business. Below are 7 essential features every restaurant website should have.
It’s that time again…time to examine your digital marketing strategies to determine what’s working, what isn’t…and what’s new! A good digital strategy includes your business objectives, targeted audience, and cost-effective means for facilitating your time and resources while applying the latest trends and techniques.
Web design trends are constantly changing and with 2018 in full swing, it’s important to consider new ways to balance aesthetics with functionality on your website to improve user engagement and invoke higher conversion rates. Find out how you can improve your online presence with these 5 helpful tips: Continue reading
When you think of the largest businesses in the world, you probably assign a product, logo, or even slogan to the business mentally – in other words, their branding. For example, everyone knows the Nike swoosh, the Apple logo, and Google’s G. This is referred to as “brand awareness”, and is a sign that the company has done a great job of establishing their brand by making it memorable, recognizable, and profitable.
Pay-per-click (PPC) advertising has become one of the most effective ways to increase traffic to your website. Regardless of how engaging your site is or how revolutionary your product is, potential customers need to be able to find you. If they can’t, they can’t buy from you!
With Pay-Per-Click (PPC) advertising, the advertiser pays the ad host for every click the advertisement gets. Some common ad hosts are Google, Bing, and Facebook which place ads on search pages, homepages, and more.