Who Should Consider TikTok for Marketing?

If you’re like most people, you know about TikTok – and that it isn’t just people dancing to pop songs anymore. TikTok is a marketing channel that you should probably consider adding to your strategy.

The short-form video app has over 1.5 billion users, so it’s likely that many of your potential customers are on there. But, with a younger audience than many other platforms and a media-first type of content, it can be hard to figure out how to make TikTok work for you.

How Does TikTok Marketing Work?

TikTok for business works similarly to other social media channels; you create an account for your business, create content, and advertise it to users organically through your page or with paid ads.

However, this isn’t Facebook or Twitter (Now X) where you can create an advertisement banner and post it. Users expect rich media in the form of videos, engaging slideshows, and other non-text content, which can be hard to create on your own.

What’s the Best Way to Advertise on TikTok?

Influencer marketing through TikTok is one of the most effective strategies you can use. The audiences that these creators earn are loyal to that individual, so being associated with them gives you quick access to your target audience.

Most users won’t sit through a standalone ad unless you make it an experience itself. Narrative-driven content that demonstrates your product and business is more likely to connect with users, so a creator that can blend your product into their normal videos or endorse it with a partnered post are more likely to drive results.

Who Is TikTok Marketing For?

TikTok videos are short, fast-moving, and engaging. When you advertise on TikTok, you need to create ads that are visual. So, if your business is hard to visualize or demonstrate on video, it’s harder to capture people’s attention.

TikTok marketing is best for stores who sell products that are visual and demonstrable. You need to show them what it can do and why they should buy it, not tell them. Narrative-heavy brands and businesses that don’t directly sell products will have a hard time standing out without a significant influencer partnership or creating a viral video that starts a trend like Duolingo’s owl.

Develop A Marketing Strategy That Fits Your Business with Watt Media

As a business, you have to pick your marketing channels carefully. If you spend too much on a channel that’s not viable, it can stunt your growth and hurt your business.

TikTok isn’t for everyone, but any business can benefit from effective marketing. Whether it’s SEO, social media marketing, or traditional marketing through physical media, our team at Watt Media can help you discover what’s best for you.