Can You Handle Your Own Business’ SEO?
Visibility is key to attracting a large audience and increasing your web traffic. If your business can’t be found effectively on search engines, you’re going to miss out on a lot of opportunities from leads who are interested in your services but don’t know you exist. Fortunately, with the right strategy, you can leverage Google, Bing, and other search engines to generate more leads for your business.
However, reaching the top of search engines for the most relevant keywords to your business isn’t easy. You’re competing with thousands of others vying for the same search ranking, so your marketing strategy must be effective and cost-effective. That raises the question: can you handle SEO by yourself, or do you need professional help to overcome your competition?
What Is SEO?
Search engine optimization, or SEO, is a strategy that’s used to help your website rank higher on sites like Google. These search engines are looking to provide searchers with the most relevant and valuable results possible for the terms they include in their prompt, so the more valuable your content, the more likely you are to show up higher if your SEO is set up correctly.
On-site SEO works to identify your website and tell Google what it can find on each specific page. Information like meta tags, meta descriptions, headings, and other page elements provide you the chance to add key terms that search engines reference when ranking you in search results.
Off-site SEO aims to improve the trustworthiness of your website through strategies like backlinking. These external links point back towards your website from other authority sites to endorse your page, demonstrating that they’re valuable assets to Google, making it more likely to rank you higher.
DIY SEO vs Professional SEO
As you can tell, SEO is incredibly important, but it can get very complex. An SEO strategy has technical, social, and business elements that take time to learn and implement effectively, which means you’ll have to choose between investing the time to learn SEO yourself or paying a professional SEO team to handle things for you.
Benefits of Handling SEO Yourself
First and foremost, handling your own search engine optimization can save you a lot of your marketing budget. SEO services are highly technical, so you can expect to pay these specialists for their experience. But, if you’re able to learn SEO and implement it for your business, you’ll save a lot each month.
Self-SEO also ensures your SEO marketing efforts are relevant to your business. You know your industry better than any SEO team you may bring on board, so you can effectively target the right keywords and topics that are important to your target audience.
How a Professional SEO Team Can Help
Professional SEO services help you achieve results more quickly. Their previous experience means they’ll be able to begin creating and implementing your SEO strategy without needing to learn the basics. You won’t have to invest the majority of your time in learning SEO, so you can focus on improving your business in other ways.
Expert SEO providers will also have experience or connections with external sources that can provide backlinks to build your website’s authority. Plus, they should have content writers who can create unique content for your website or blog that ranks well for your chosen keywords to help increase traffic.
Save Time and Money – Solve SEO with Watt Media
SEO is too important to skimp on. If you don’t have the time or technical experience to take on the challenge of learning search engine optimization strategies, rely on our team of SEO and digital marketing experts to position your business for search success.