With the rise of digital marketing, it’s unsurprising that many business owners have turned their attention from phone calls to emails, Google messages, and direct messaging on social media. However, that’s not to say that customers never call your business. In fact, a phone call is often the quickest and most convenient way to gather information or get questions answered.

Considering this fact, customized on-hold messages could be a missing piece in your business’s puzzle. On-hold messages fill the air time when a caller is placed on hold, creating a more engaging and professional atmosphere.

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Having to place callers on hold is an inevitable part of running a business. If you’re busy with another customer, what do your callers hear while they wait? The message (or lack thereof) that your on-hold callers are given could make the difference between a sale and a lost lead.