There are a wide variety of aspects to digital marketing that should be considered as part of your marketing strategy. A business cannot function without customers, and converting new customers is one of the most important and difficult parts of any business.
Google Adwords is a pay-per-click advertising method where you pay for your advertisement to be placed near the top of searches, and you pay for any of those visitors clicking your link. This allows you to target specific search words and geographical locations to ensure that you are reaching your target demographic, allowing your website and service to convert them to a customer.
When you think of the largest businesses in the world, you probably assign a product, logo, or even slogan to the business mentally – in other words, their branding. For example, everyone knows the Nike swoosh, the Apple logo, and Google’s G. This is referred to as “brand awareness”, and is a sign that the company has done a great job of establishing their brand by making it memorable, recognizable, and profitable.
There are many ways building a strong professional network can benefit your business, ranging from opening doors you never knew existed, to receiving quality feedback and advice from successful entrepreneurs. You should always be working on the development of your professional network. If you feel at a standstill or don’t know where to start, these five network boosting tips might be helpful. Continue reading
A sound marketing strategy can put your small business in the public mind and eye of the community. The labyrinth of marketing may seem intimidating when reviewing your options. Fiscal aspects and optimal results are often factors in deciding which marketing method you will choose, and in this millennial age, we have a plethora of marketing means and tools at our disposal. Continue reading
Have you heard of Google Apps for Work? This is a cloud-based (online) suite of tools designed specifically for office use and includes online access to a number of important and highly useful apps, including a calendar, email, documents, and many more. Currently, Google Apps for Work is in use by more than 5 million businesses and educational facilities around the world.
In order to convince a business customer to make the switch from their current business app provider, companies like Google have to offer several compelling reasons. After all, making a change like this typically involves some form of learning curve that can affect the company’s ability to service their customers in a timely fashion. Continue reading
Starting a business takes a lot of work and is often a huge learning process. It’s normal to make a few mistakes along the way. Sometimes these mistakes can help you improve, or teach you lessons that prevent you from making larger mistakes down the road. Other times, business owners make mistakes that could cripple their business, or at the very least make a mess that takes a lot of work and time to clean up.
To help you avoid common small business mishaps, we’ve put together a list of the top 5 most common and detrimental mistakes small business owners make. Continue reading
Owning a business is no easy task. You’ve invested a lot of passion, time, and dedication into realizing your dream, and you look to the future with hope and expectation of success. To make that happen, there are some steps you can take with digital marketing to substantially grow your business using nothing but your computer. Continue reading
Recently I found myself day dreaming about what I would do if I had to start all over again. If for whatever reason my business closed, or I sold it, and I found myself having to start from scratch, what would I do? I would start another business – that much I know. But what type of business? How would I get the word out? How would I get it off the ground? Continue reading
I have a client who has recently been swept up in a social media frenzy. She spends hours, sometimes full days, posting to Facebook, Twitter, Instagram, and other social sites. Her Twitter feed often shows several posts per hour. She is engaging people, posting interesting items, and has definitely leveraged social media to create buzz and brand. Recently, Amy (let’s call her Amy) confided in me that despite all this, she hardly gets any business from it, and that it has taken time away from other marketing. Continue reading
There are days that I come into the office and have so many things to do, I get so overwhelmed and don’t know where to begin. This feeling paralyzes me to the point that I can’t do anything; I don’t know where to start so I don’t start at all. Have you ever experienced this? I’ve found that the following helps:
1. Write down all of your tasks. It is helpful to have a concrete to-do list, and it also serves to clear your mind. Putting it on paper de-clutters your brain, and you will often find that you feel an immediately decrease in stress. Continue reading