SEO isn’t all about keyword optimization. There are several known strategies for bumping up your website’s rank on the major search engines to increase traffic. Link building is one of these strategies, and while it’s not as commonly understood as keyword optimization, it can give your digital marketing campaign an enormous boost. Here, we’ll cover the basics of link building so that you can consider incorporating it in your website’s marketing plan.Continue reading
Google’s website ranking system can seem like an enigma when you’re fighting to boost your site’s visibility and traffic. Why do some websites appear center stage in Google searches, while others are buried tens or hundreds of pages back?Continue reading
For any business, an online marketing strategy is a must. Social media platforms, blogs, and search engine results are central to consumers across all industries, which further underlines the need for your business to maintain an online presence.
Modern online marketing hinges on social media to build a follower base and boost company awareness. While the task of maintaining your company’s social media accounts may sound straightforward, there are many nuances to consider in social media management. From your existing follower base to your business size and your ultimate marketing goals, multiple factors should be incorporated into your social media strategy.
The internet was officially created in 1983. However, it didn’t pick up until the 1990s, when more and more people purchased home computers and individuals realized just how influential it could be in their daily lives. This is great news for you, since it means you can advertise your business to a huge audience of people.Continue reading