Link Building: 4 Quick Tips for Better Rankings

Getting ranked higher on Google’s search result pages is a surefire way to increase traffic. But, it’s not easy to earn their trust and become featured on the top five (or even the first page) without effective backlinking strategies.

Here are some quick tips to help you become an authority in Google’s eyes.

What Is Link Building?

Link building is an SEO strategy that focuses on growing your website’s domain authority (DA) by increasing the number of external sites that point to your website, also known as backlinks. 

As you add more backlinks, Google and other search engines recognize your web page, blog post, or product page as valuable, making it more likely that it’ll show up higher on search result pages.

4 Link-Building Strategies

Link building is a straightforward concept, but it’s easier said than done. You can’t just link back to your website from anywhere; you need to show Google that your content is worth reading, which you can do with these effective link-building strategies.

Create Shareable Content 

Shareable content sells itself. If you create something that’s unique, valuable, or worth sharing, other people will do your job and link back to your website for you. And each time someone links to your resource or post, it’s another vouch in the eyes of Google.

You can consider writing insightful blog posts like thought leadership pieces, publishing original research, and creating infographics to encourage people to share your work.

Build Relationships with Others In Similar Spaces

Link building is a naturally social strategy in which you often collaborate with other site owners to boost your rankings. While working with direct competition can be a double-edged sword, building relationships with people in adjacent industries can be helpful for adding domain authority. 

Consider working with someone in a similar industry, like lawn care providers working with a gardening supply company, to attain relevant backlinks that can help you grow in your own lanes. You can share each other’s content, do guest posts, or collaborate to create valuable content that benefits you both.

Avoid Duplicating Content

You must avoid duplicate content at all costs. Google and other search engines will penalize you if they think you’re copying and pasting your content throughout the web to gain search rankings. They also won’t appreciate you copying existing work from others and making minimal changes to claim it as your own.

To avoid costly penalties, try to limit the number of places you use the same piece of content for backlinking opportunities.

Analyze Competitor Backlinks

It never hurts to take inspiration from a thriving competitor. In fact, you could gain valuable insight by conducting a competitor link analysis with a tool like Ahrefs.

By analyzing link profiles, you can see where they’re receiving links from, where they’re going, their best-performing pieces, and much more. Then, you can adjust your strategy to target some of the same resources and implement their strategies.

Get Help With Link Building and Other SEO Strategies at Watt Media

Link building sounds simple, but it’s hard to do effectively. You need to avoid questionable practices like link buying and find the right resources to use to get your content out there–and that’s where expert help comes in.

At Watt Media, we can help you establish domain authority, add backlinks to your link profile, and improve your search engine rankings. We’ll ensure you’re doing it right and seeing sustainable results.

Get in touch with us to learn more.