When many people think about SEO, they think of keywords and search engine rankings for content. However, images are also an important component of successful SEO. Without optimized images, your website is likely to lag behind its competitors. 

Do you know which is better for growing your online business- Social Media Marketing or SEO? Both have their benefits, which work best in certain situations. Ideally, you can do both.

Keywords are an essential component of effective SEO content. SEO keywords and phrases bolster online written content and help draw traffic to your website. With effective research, you can find the keywords that will contribute the most value to your SEO strategy and make your website visible in the major search engines. 

Link building is one of the main strategies used today for search engine optimization. It involves getting links back to your own website established on other websites. The idea is that when other websites encourage their own visitors to head over to your site, it boosts your reputability and, ultimately, your ranking in the major search engines. 

SEO isn’t all about keyword optimization. There are several known strategies for bumping up your website’s rank on the major search engines to increase traffic. Link building is one of these strategies, and while it’s not as commonly understood as keyword optimization, it can give your digital marketing campaign an enormous boost. Here, we’ll cover the basics of link building so that you can consider incorporating it in your website’s marketing plan. 

Google’s website ranking system can seem like an enigma when you’re fighting to boost your site’s visibility and traffic. Why do some websites appear center stage in Google searches, while others are buried tens or hundreds of pages back?

For any business, an online marketing strategy is a must. Social media platforms, blogs, and search engine results are central to consumers across all industries, which further underlines the need for your business to maintain an online presence.

Right now, if you’re going to be fully honest with yourself, would you say that your digital marketing strategy is as effective as it could be?

If you’re reading this article, chances are good that at the very least you think it could be in need of some improvement, and easily one of the best ways to improve it will be to understand and avoid some of the top digital marketing mistakes that other people make.

Is your business following these best practices when it comes to digital marketing?

Did you know that many brands don’t have a distinct digital marketing strategy, or they have one but aren’t effectively executing it? For your business to grow, it’s crucial to develop and implement a digital marketing plan that packs a punch.

The desired outcome of digital marketing is to drive traffic to your marketing funnel.  The best way to do that is to utilize the numerous online tools available on the web to drive traffic to your website.  Some of the key strategies available are: Continue reading →

Search Engine Optimization (SEO) is a method of implementing specific strategies so that online search engines give your website a higher ranking. SEO is an important feature of effective Internet marketing because it can help you acquire new leads and increased conversions by sending your message to targeted audiences.  With that in mind, take a look at a few of the latest SEO trends for the 4th quarter of 2018:

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