For any business, an online marketing strategy is a must. Social media platforms, blogs, and search engine results are central to consumers across all industries, which further underlines the need for your business to maintain an online presence.

Right now, if you’re going to be fully honest with yourself, would you say that your digital marketing strategy is as effective as it could be?

If you’re reading this article, chances are good that at the very least you think it could be in need of some improvement, and easily one of the best ways to improve it will be to understand and avoid some of the top digital marketing mistakes that other people make.

Is your business following these best practices when it comes to digital marketing?

Did you know that many brands don’t have a distinct digital marketing strategy, or they have one but aren’t effectively executing it? For your business to grow, it’s crucial to develop and implement a digital marketing plan that packs a punch.

The desired outcome of digital marketing is to drive traffic to your marketing funnel.  The best way to do that is to utilize the numerous online tools available on the web to drive traffic to your website.  Some of the key strategies available are: Continue reading →

Search Engine Optimization (SEO) is a method of implementing specific strategies so that online search engines give your website a higher ranking. SEO is an important feature of effective Internet marketing because it can help you acquire new leads and increased conversions by sending your message to targeted audiences.  With that in mind, take a look at a few of the latest SEO trends for the 4th quarter of 2018:

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Marketing is key to running a successful website. Without site visitors, you have no customers. Without customers, your business isn’t going to last long! Finding a cost-effective marketing strategy that offers both long-term growth and cost-efficiency now is key to setting your website up for success.

Fortunately, search-engine-optimization (SEO) fits the bill. SEO is the practice of implementing specific features on your website that help to increase the position that you rank for specific keywords on search engines like Google. With more than 51% of traffic coming from search engines (searchengineland.com), showing up on the first page should be one of your highest priorities. Continue reading →

There are a wide variety of aspects to digital marketing that should be considered as part of your marketing strategy. A business cannot function without customers, and converting new customers is one of the most important and difficult parts of any business.

Google Adwords is a pay-per-click advertising method where you pay for your advertisement to be placed near the top of searches, and you pay for any of those visitors clicking your link. This allows you to target specific search words and geographical locations to ensure that you are reaching your target demographic, allowing your website and service to convert them to a customer.

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Everyone with a website is dying to get more visitors, but not everyone knows how. Marketing your website is an intricate process, but with the right plan and understanding you can make the most of your money and see real growth. To grow organically, you’re going to want to increase your website’s ranking on search engines like Google, and link building is a great way to accomplish that.

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It’s that time again…time to examine your digital marketing strategies to determine what’s working, what isn’t…and what’s new! A good digital strategy includes your business objectives, targeted audience, and cost-effective means for facilitating your time and resources while applying the latest trends and techniques.

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Pay-per-click (PPC) advertising has become one of the most effective ways to increase traffic to your website. Regardless of how engaging your site is or how revolutionary your product is, potential customers need to be able to find you. If they can’t, they can’t buy from you!

With Pay-Per-Click (PPC) advertising, the advertiser pays the ad host for every click the advertisement gets. Some common ad hosts are Google, Bing, and Facebook which place ads on search pages, homepages, and more.

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The impact of reviews on sites like Google, Yelp, and Facebook on consumer buying decisions.

A positive online reputation is one of the most influential tools a business has to attract new customers. The growing number of online reviews and review sites offers considerable benefits to both consumers and businesses. Potential customers utilize online reviews to make buying decisions quickly and confidently, so the online reviews for a specific business can be a game changer.
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