It’s that time again…time to examine your digital marketing strategies to determine what’s working, what isn’t…and what’s new! A good digital strategy includes your business objectives, targeted audience, and cost-effective means for facilitating your time and resources while applying the latest trends and techniques.

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Pay-per-click (PPC) advertising has become one of the most effective ways to increase traffic to your website. Regardless of how engaging your site is or how revolutionary your product is, potential customers need to be able to find you. If they can’t, they can’t buy from you!

With Pay-Per-Click (PPC) advertising, the advertiser pays the ad host for every click the advertisement gets. Some common ad hosts are Google, Bing, and Facebook which place ads on search pages, homepages, and more.

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The impact of reviews on sites like Google, Yelp, and Facebook on consumer buying decisions.

A positive online reputation is one of the most influential tools a business has to attract new customers. The growing number of online reviews and review sites offers considerable benefits to both consumers and businesses. Potential customers utilize online reviews to make buying decisions quickly and confidently, so the online reviews for a specific business can be a game changer.
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Have you noticed the invasion of video ads lately? Video ads are everywhere…they pop up when you’re trying to catch up on the daily news online, on your favorite websites, and they’re certainly taking over social media.  Why?  Because they work!

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Since its creation, Google’s core search algorithm has offered the most relevant search results quickly and effectively. As efficient as their search engine is, Google is determined to add constant advancement to their search algorithm. When keeping your site up-to-date, you cannot rely on last year’s SEO ranking factors. When using SEO in 2017, it is best to use the most current ranking factors. While the entire list of ranking factors is enormous, here are a few of the most important. Continue reading →

Are you having difficulty getting noticed? If your brand is sinking in a sea of adds, you might feel your business is about to take its last breath. But luckily for you, we’re about to throw you a PR life preserver, through the use of interactive content!

Advertisements are everywhere, and your customers are getting great at seeing past all the hype. The best way to reach them isn’t by throwing more of the same at them, but by being different and really engaging your potential customer. The best way to do this? Interactive Content. Continue reading →

You’ve worked hard to build your business, one happy customer at a time. So, when a bad review comes along, protesting to the world that your business is lacking in some way, it can be very hurtful – and frightening. Poor online reviews can damage your reputation, costing you big time if they aren’t dealt with the right way. But, when handled well, you might be surprised to find that bad reviews can actually be a good thing. Read on to learn how. Continue reading →

In today’s market, having a business website is a must. But, knowing how to best build and maintain your website isn’t always so easy. In the digital marketing world, “content is key” is a well-known saying, but for those not familiar with website content best practices, this phrase doesn’t carry a lot of weight – and it might even prompt a lot of questioning. If you’re like many business owners, you probably have some questions yourself. Read on for some simple but powerful answers to your important web content questions! Continue reading →

It seems like everyone has a blog these days – even businesses. If you’re like many, you might wonder what all the fuss is about. “Is it really necessary to have a blog about my dental practice? Who reads that?” The truth is, from auto shops to website design firms – no matter what business you’re in, blogging can be of great benefit. Here’s why: Continue reading →

In the not too distant past, creating SEO content that worked – and worked quite quickly – was fairly simple. All you had to do was have web content created with the keywords relevant to your particular business, and as long as the competition wasn’t too fierce, you were bound to succeed. Typically, this meant creating a list of up to 10 “golden keywords” and you could almost count on traffic finding you. Continue reading →