What’s the Difference Between Social Media Marketing and SEO?

Do you know which is better for growing your online business- Social Media Marketing or SEO? Both have their benefits, which work best in certain situations. Ideally, you can do both.

If you hire an SEO expert, your business may start to grow without social media. However, you will grow much faster if you can learn to use both of these methods simultaneously. A social media manager can help you build your presence and audience, but they might not use SEO as they should.

These are how these two strategies compare, so you can figure out what you would instead focus on for your business.

How They Can be Used to Target an Audience

No matter which option you choose, it will only be beneficial to you if you know how to target an audience. From there, you will be able to increase engagement and eventually conversions on your website.

It is easier to target a specific audience on social media when compared to SEO. Social media platforms often allow you to target a group with ease since they have built-in services that promote your ads to those most likely to react to them.

Organic SEO strategies are more challenging to use to target an audience, although they are not impossible. You will need to recognize what your audience searches for and include those keywords in your content. This process requires a lot more thought and dedication to follow through.

So, while social media wins out in this section, you can implement both together in your strategies. We recommend that you use social media to find your primary audience. Then use SEO to naturally attract them to the rest of your content by using their favorite keywords.

Commitment Levels

Both strategies require a lot of commitment, but Social Media Management needs a lot more than SEO. This is because social media requires more planning to post and create unique content that keeps viewers’ interest. Plus, posting needs to be consistent.

On the other hand, SEO is more of a long-term strategy, especially when using key words that will remain relevant. When done right, Organic SEO creates content that continues to drive traffic to your website for years. So, your hard work lasts much longer than a social media post.

Looking for a professional firm to handle your SEO and Social Media? Contact Watt Media today!