Business owners today have to consider marketing across all devices. Consumers are spending large portions of their online time on a mobile device, and your website should be equipped to accommodate these habits. Focusing on mobile SEO will help ensure that your company’s website not only functions on a mobile device, but also stands out from the crowd.

Responsive Web Design

Responsive web design is a key component of excellent mobile SEO. With this approach, your website will exist on a single URL, allowing it to adapt well to a range of devices and screen sizes. With responsive web design, the layout adapts to the screen size with grids that change according to proportion. If you haven’t yet adopted responsive web design, now is definitely the time to do so!

Image Optimization

Optimizing the images on your website with the mobile experience in mind is an effective way to improve your mobile SEO. Images should be scaled accordingly, as large image sizes can significantly slow down the loading speed of your mobile site. 

Page Load Speed

Especially when it comes to mobile devices, page load speed is crucial to a website’s success. If your site takes too long to load, a significant portion of your site visitors are bound to ditch it. There are several strategies for speeding up your site, including browser caching, cookies, and, as mentioned above, image optimization. You can also utilize the Page Insights tool from Google to gather data on your website and get tips for boosting the speed of each page. 

SEO Descriptions

In creating title and meta descriptions for your website, be sure to keep them short and sweet. On a mobile device, lengthy headers can be off-putting for users, as they’ll likely appear in multiple lines. For an ideal meta description, you shouldn’t exceed 155 characters. 

Font Size

When selecting the font size for your website, keep the mobile experience in mind. If the font is tiny, it will be particularly difficult to read on the limited screen size of a phone or tablet. However, if the font is too large, it will take over the screen on a mobile device, rendering your site virtually impossible to navigate. So, don’t skim over the font size – take the time to check which size works on both a desktop computer and a tablet. 

Avoid Redirects

Redirects send site visitors to a different page from the original page. This typically occurs if a page was deleted or moved. Unfortunately, redirects can seriously slow down your site and test the patience of your mobile visitors. So, perform regular check-ups of your website to get rid of links that direct visitors to deleted pages. Whenever possible, use direct links. 

For reliable web design and SEO services in South Florida, you can count on Watt Media. Contact us today to get started.