The internet was officially created in 1983. However, it didn’t pick up until the 1990s, when more and more people purchased home computers and individuals realized just how influential it could be in their daily lives. This is great news for you, since it means you can advertise your business to a huge audience of people.
But what do you do if you’re having trouble reaching your target demographics? Or, more often, how do you attract a new customer demographic to increase your business?
By following these simple steps, you can determine who your business is currently targeting and how you can make your website more appealing to new groups of individuals to improve your clicks, views, and eventual revenue.
This is a major issue for any business when it comes to advertising, and websites are no exception. You might remember the debacle that followed when one Australian millionaire offered financial advice to millennials by telling them to stop buying avocado toast. He became the laughingstock of the internet and actually lost revenue in his assets by stereotyping and generalizing.
Demographics are very sensitive to generalizations, especially in today’s culture. They know when you’re reaching. However, advertising needs to reach groups and can’t touch the heart of every unique individual. So, what are you supposed to do?
In short, pay close attention to your copy. If you are a beauty bar, market your services to “beauty gurus” and “makeup goddesses.” Say you have the best looks “for all ages and genders.” The goal is to be inclusive without alienating or stereotyping.
Understand Your Target Demographics Values
To attract new customers, you need to know what matters to them. This means putting out blogs and other advertising features that focus on these specific values. But, how can you do this without generalizing?
The best way to learn about a target demographic is to do some research – legitimate research. You’ll find lots of articles online claiming they did a ‘study’ or ‘report’ and have all of the answers to a demographics’ desires. These are usually false. Instead of reading these, look at legitimate academic journals and news reports.
If possible, consider hiring a company to help you market. However, this isn’t always financially feasible. So, if this is the case, and research is troubling, there is a simple solution: Just talk to people in your desired demographic. They will give you a good idea of what they want and you can then market accordingly.
Find a Favored Format
Once you follow steps 1 and 2, you can start to product content. This content should be in a format that you’re desired demographic likes. Do they speak English or Spanish? Do they like blogs or formal articles? Should you have videos? What about informative links?
Again, you’re going to need to do a little research, but producing the content will be the easy part. In general, most demographics like being able to read quickly and find a solution to their problem in minutes. Remember this and focus on clear sentences, thesis statements, and lots of bulleted lists.
You can then enjoy a successful campaign to get new customers!