Watt Media Blog

Category Archives: social media


Create Video Ads that Produce Leads and Generate Revenue!

Have you noticed the invasion of video ads lately? Video ads are everywhere…they pop up when you’re trying to catch up on the daily news online, on your favorite websites, and they’re certainly taking over social media.  Why?  Because they work!

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How to Advertise on Social Media

social-media-managementJust about every social media outlet offers some type of advertising option, each with its own unique requirements and abilities. Managing these advertisements takes work as work as well as money to fuel them and ensure their success. Don’t let that scare you. Social media advertisement is becoming one of the most effective ways to get your name out there and spread the word. Luckily, managing these ads doesn’t take up too much time either. Let’s take a look on how to advertise on two of the most prominent social media websites. Continue reading

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Have You Been Lured by ClickBait?

clickbaitThe Merriam Webster definition of “Clickbait” is as follows: “something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest.” The fact that Merriam Webster bothered to give the term a proper definition goes to show how huge a thing clickbait has become in the world of social media. Continue reading

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How to Deal with Negative Reviews

negative-reviewsYou’ve worked hard to build your business, one happy customer at a time. So, when a bad review comes along, protesting to the world that your business is lacking in some way, it can be very hurtful – and frightening. Poor online reviews can damage your reputation, costing you big time if they aren’t dealt with the right way. But, when handled well, you might be surprised to find that bad reviews can actually be a good thing. Read on to learn how. Continue reading

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Why Your Facebook Reach Is Low and What You Can Do About It

social-media-managementIf your Facebook page doesn’t seem to reach customers like it used to, you’re not alone. Facebook reach has declined steadily since 2013, and is now at about 6%. What does that mean? For every 100 followers you have, only about 6 will see your content. With these dismal numbers in mind, you probably have a lot of questions – but don’t throw in the towel just yet. There are some things that can be done to boost your Facebook reach. Continue reading

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Is Instagram Right for Your Business?

InstagramSocial media marketing is becoming increasingly important for small businesses. But, with all the options out there, how do you know which is right for you? If you’re considering adding Instagram to your marketing strategy, asking yourself a few simple questions will help you decide. Continue reading

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Snapchat’s Latest Marketing Tool – Geofilters

snap chat logoSnapchat is one of the most popular new chat apps to come along in quite a while and is extremely popular with teenagers. The app is already loaded with a wide array of features specifically designed to make it more fun for everyone to use. Recently, Snapchat introduced yet another feature that is sure to be a big hit. This new feature called Geofilters and lets users share their geographical location with other users, without actually revealing where they really are. Continue reading

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5 Instagram Tips for Marketing Your Business

instagramDid you know that in January 2016, Instagram surpassed Twitter with over 300 million users? So what does that mean for you? Maybe this means rethinking your social media marketing campaign. Let’s say you already use Instagram. Are you taking full advantage of all the marketing potential it has to offer?  Whether or not Instagram is a current part of your social marketing arsenal, you might be able to benefit from these top 5 Instagram tips for supercharging your marketing plan. Continue reading

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Grow Your Business With Digital Marketing

digital marketingOwning a business is no easy task. You’ve invested a lot of passion, time, and dedication into realizing your dream, and you look to the future with hope and expectation of success. To make that happen, there are some steps you can take with digital marketing to substantially grow your business using nothing but your computer. Continue reading

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“I hate Facebook! I Don’t Want to Have a Business Page!”

facebook managementI hear these words pretty often, by business owners – mostly baby boomers – who are unsure, confused, maybe even a bit scared about Facebook. “All people do is post pictures of the food they are eating! How will that help my business?” Another common comment I get is, “Facebook is social! Why should I promote my business there?” I certainly understand these sentiments, but I am here to tell you that it is still in your best interest to have a business presence on Facebook. Continue reading

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