Instagram Business Profiles, which were introduced in 2016, offer your business a number of different tools to assist you with growing and marketing your business.

Creating a business account or changing your personal Instagram account into a business account is free. However, if you choose to advertise your business on the Instagram platform, buying ad space, understandably, will cost you money.

In the crowded online market, those with the best marketing and uprising above the rest. With the proliferation and popularity of social media, marketing can be easier and more effective than ever. But why is social media marketing so important, and why should you find an excellent team to head your social media marketing efforts?

There are over two billion (and counting) Facebook users in the world today. The enormous scope of this social media platform is a major benefit for businesses looking to expand their ad strategies. But, as with any marketing venture, it’s important to weigh Facebook’s value to businesses, especially given the breadth of social media platforms in our modern world. 

Modern online marketing hinges on social media to build a follower base and boost company awareness. While the task of maintaining your company’s social media accounts may sound straightforward, there are many nuances to consider in social media management. From your existing follower base to your business size and your ultimate marketing goals, multiple factors should be incorporated into your social media strategy.

Online business is a constant battle for attention. Staying relevant on social media, creating a brand, attracting customers, and earning sales requires some creativity. To give yourself the best chance of success online, you need a comprehensive and results-driven approach to business – something video marketing can help you accomplish.

Video marketing involves creating videos to provide information instead of relying on text. Often featuring a visual aid plus voiceover, these relatively simple videos can make a huge difference in how your brand is seen and remembered by customers – two huge factors in your success online.

Below are 4 reasons to implement video marketing on your website and in your marketing campaign.

More Engaging Than Text

Text is absolutely everywhere online, which makes it relatively monotonous to read – the opposite of what you want your marketing to be! In an age where everything is digitized, many companies aren’t taking advantage of the benefits offered by the internet – in this case, media creation that unfolds live rather than on paper.

In addition to being boring, text also requires active reading as opposed to listening to a narrated video. There’s a reason people use text to speech or listen to audio books. Not everyone likes to read!

By creating videos for your website or marketing campaign, you’re reaching more potential customers and giving yourself a better chance of keeping their attention while you get your pitch across.

Increased Shareability

Viral marketing is an incredibly cost-efficient way of getting advertising, and videos are a great way to try your hand at going viral. Whether you’re trying to spread information or awareness of a problem or just “Old Spice” it with a memorable, funny ad that gets shared on social media, the likes and shares are much more likely to come from videos than text.

Great for SEO

According to Moovly, having videos embedded on your website can lead to a 53 times higher chance of being on page 1 of Google. Need I say more?

By implementing your “about us” or “instructions” page as a video on your site, you could greatly improve your search engine rankings, recruit more visitors, and potentially earn more money through your business.

Leaves a Lasting Impression

Off the top of your head, can you remember the opening line of this article? What about the theme song to your favorite TV show?

One of video marketing’s greatest assets is the ability for it to be remembered. As videos often contain sound, images, and text, they enlist more of the viewer’s senses, which helps to form a connection with the content. This leads to greater memorability, and a better chance that your brand will stick out in their mind.

It’s that time again…time to examine your digital marketing strategies to determine what’s working, what isn’t…and what’s new! A good digital strategy includes your business objectives, targeted audience, and cost-effective means for facilitating your time and resources while applying the latest trends and techniques.

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Are you a business owner who has often wondered what the difference is between boosting a Facebook post and running a news feed ad? When marketing your brand on social media, it’s important to know which options are suitable for your brand’s goals. Choosing between Facebook ads and boosted posts can be tricky…but it doesn’t have to be.   Let’s consider the outcomes of each.

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The impact of reviews on sites like Google, Yelp, and Facebook on consumer buying decisions.

A positive online reputation is one of the most influential tools a business has to attract new customers. The growing number of online reviews and review sites offers considerable benefits to both consumers and businesses. Potential customers utilize online reviews to make buying decisions quickly and confidently, so the online reviews for a specific business can be a game changer.
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Have you noticed the invasion of video ads lately? Video ads are everywhere…they pop up when you’re trying to catch up on the daily news online, on your favorite websites, and they’re certainly taking over social media.  Why?  Because they work!

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Just about every social media outlet offers some type of advertising option, each with its own unique requirements and abilities. Managing these advertisements takes work as work as well as money to fuel them and ensure their success. Don’t let that scare you. Social media advertisement is becoming one of the most effective ways to get your name out there and spread the word. Luckily, managing these ads doesn’t take up too much time either. Let’s take a look on how to advertise on two of the most prominent social media websites. Continue reading →