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social media during the pandemic

Social Media Ideas During the Pandemic

Social Media is seeing unprecedented popularity now, as more people are unable to venture out, travel, or patronize brick and mortal businesses like they did before. With more people home and on their devices, now is a good time to get in front of your audience via social media. These platforms provide an excellent venue for advertising, exposure and engagement. Considering that almost 3 billion people worldwide use social media, it’s one of the single largest audiences in the world.

Figuring out good ideas for social media marketing is tough and coming up with engaging posts on a regular can be challenging. We put together this quick list of free and cool ideas for social media marketing campaigns.

Contests & Giveaways

Everybody loves free stuff. Giveaways and contests are a perfect way to boost engagement and exposure. The promise of a gift incentivizes people to interact with your post and makes your content stick in their memory. There is some evidence that social media accounts that host regular contests have higher growth rates than those that don’t.

Poll Your Audience

Polls are a good way to interact with your audience because they give people a way to express their opinions. Polls are really easy to make on most popular social media platforms and they can give you insightful demographic data for future campaigns.

Here is an example. Say you run a blog about fishing. You could run a poll asking your viewers what kinds of equipment they like. The post itself increases engagement and you also get some ideas about future topics to cover.

Live Video

Social media platforms like Facebook and Twitch can be used to live stream events, Q&A sessions, interviews; anything you want. People like watching live video because it feels closer and more intimate. Live video also opens up the possibility for real-time interaction with viewing audiences.

Do an AMA

Another marketing tactic is hosting an AMA (Ask-Me-Anything) session. The format has become increasingly popular on Reddit for brands trying to market their content. AMA sessions allow users to directly ask brand representatives questions about important issues. AMA sessions are a great way to get your name out there and get some real feedback from people.

You don’t have to do an AMA on Reddit either. You could do an AMA session on virtually any social media platform.

Share User-Generated Content

User-generated content is a perfect way to build strong relationships with your customers by showing you value their input. People tend to trust consumers more than company representatives, so user-generated content is perceived as an honest appraisal of your company’s value.

Here is an example: Say you sell furniture. You could share photos of customers with your furniture set up in their living rooms. Seeing your products in a real person’s room makes them seem more authentic to your audience. Sharing user-generated content is a great way to let customers know others think you are great too.

These are just some fun and free ideas without getting into paid ads, which is in itself a huge opportunity for greater exposure. Please let us know if any of these ideas worked for you!

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