Are you a business owner who has often wondered what the difference is between boosting a Facebook post and running a news feed ad? When marketing your brand on social media, it’s important to know which options are suitable for your brand’s goals. Choosing between Facebook ads and boosted posts can be tricky…but it doesn’t have to be. Let’s consider the outcomes of each.
Facebook ads enable you to run a targeted campaign through a series of analytics options that track ad engagement and outline campaign goals. Furthermore, ads offer specific targeting selections so you can direct ads to users by age, gender, location, hobbies, etc.
Facebook ads show up in the feed of targeted users based on your selected goals and are always identified as sponsored content. It’s important to include a call-to-action to entice users to take immediate action. They usually result in a higher immediate impact than boosted posts, resulting in likes, lead captures, sales, and app installations.
Boosted posts are easier to manage than ads. Simply put, they are regular, daily Facebook posts that you pay to reach a larger audience with the push of a button. Like Facebook ads, you can target your audience with boosted posts.
Boosted posts also show up in the feed of targeted users, improving your brand’s overall social presence. Boosted posts are an inexpensive way to build your fan base, possibly resulting in user action down the road. Again, it’s vital to include a call-to-action to tempt users to act.
Which One is Better?
Well…that depends on your social media marketing goals. Each venue produces different, yet desirable, outcomes. Likely, you will not want to limit yourself to one over the other. A combination of Facebook ads and boosted posts is a proactive way to get your message out there and produce results while keeping a handle on your social media marketing budget. Boosted posts help build your brand’s reach and fan base, while ads provide immediate action by turning your efforts into palpable outcomes. By utilizing both methods, you can build likes and fans, resulting in new leads, and eventually…sales.