You’ve worked hard to build your business, one happy customer at a time. So, when a bad review comes along, protesting to the world that your business is lacking in some way, it can be very hurtful – and frightening. Poor online reviews can damage your reputation, costing you big time if they aren’t dealt with the right way. But, when handled well, you might be surprised to find that bad reviews can actually be a good thing. Read on to learn how. Continue reading →

If your Facebook page doesn’t seem to reach customers like it used to, you’re not alone. Facebook reach has declined steadily since 2013, and is now at about 6%. What does that mean? For every 100 followers you have, only about 6 will see your content. With these dismal numbers in mind, you probably have a lot of questions – but don’t throw in the towel just yet. There are some things that can be done to boost your Facebook reach. Continue reading →

Social media marketing is becoming increasingly important for small businesses. But, with all the options out there, how do you know which is right for you? If you’re considering adding Instagram to your marketing strategy, asking yourself a few simple questions will help you decide. Continue reading →

Snapchat is one of the most popular new chat apps to come along in quite a while and is extremely popular with teenagers. The app is already loaded with a wide array of features specifically designed to make it more fun for everyone to use. Recently, Snapchat introduced yet another feature that is sure to be a big hit. This new feature called Geofilters and lets users share their geographical location with other users, without actually revealing where they really are. Continue reading →

Did you know that in January 2016, Instagram surpassed Twitter with over 300 million users? So what does that mean for you? Maybe this means rethinking your social media marketing campaign. Let’s say you already use Instagram. Are you taking full advantage of all the marketing potential it has to offer?  Whether or not Instagram is a current part of your social marketing arsenal, you might be able to benefit from these top 5 Instagram tips for supercharging your marketing plan. Continue reading →

Owning a business is no easy task. You’ve invested a lot of passion, time, and dedication into realizing your dream, and you look to the future with hope and expectation of success. To make that happen, there are some steps you can take with digital marketing to substantially grow your business using nothing but your computer. Continue reading →

I hear these words pretty often, by business owners – mostly baby boomers – who are unsure, confused, maybe even a bit scared about Facebook. “All people do is post pictures of the food they are eating! How will that help my business?” Another common comment I get is, “Facebook is social! Why should I promote my business there?” I certainly understand these sentiments, but I am here to tell you that it is still in your best interest to have a business presence on Facebook. Continue reading →

A few years ago, as social media came onto the scene, many viewed it as a separate entity from search engine marketing. One could do SEO, but not social media, and vice versa, and one didn’t seem to be part of the other. Common thought at the time was that social media didn’t influence ranking.

This has changed as Google and other search engines have placed greater weight to social media in their search algorithms, and as the shift in SEO has gone away from ranking and more to increasing website visits. Now, Google sees social media activity as a measure of a company’s web presence, and this can effect search engine results. Continue reading →

Social networking is a trend that continues to grow. People place great importance on “staying connected” with friends, family, and news. Businesses have used social media for years as an effective marketing tool. Social media allows businesses to promote their products and services, keep customers informed, and reach out to prospects. If you need reliable Social media management, Watt Media can help.

Social media management is necessary if you don’t want to fall behind the competition. Creating a Facebook account and posting at random isn’t enough to fully engage followers. We know how to create powerful social media marketing campaigns.

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A few weeks ago, Google launched Google+ (Google Plus), which is its attempt at social networking.  Google allowed a limited number of users to sign up and test drive the new platform, and yours truly was lucky enough to get a special invitation!  Google+ is simple and clean, but obviously it’s still early.  I’m sure Facebook was much simpler early on as well.  Google simplifies categorizing your contacts into different groups, or “circles,” and like Twitter, allows you to connect with someone without them connecting with you.  Overall, I like it! Continue reading →