Did you know that in January 2016, Instagram surpassed Twitter with over 300 million users? So what does that mean for you? Maybe this means rethinking your social media marketing campaign. Let’s say you already use Instagram. Are you taking full advantage of all the marketing potential it has to offer? Whether or not Instagram is a current part of your social marketing arsenal, you might be able to benefit from these top 5 Instagram tips for supercharging your marketing plan.
Tip 1: Understand the power of the Hashtag.
Hashtags are great for getting people involved in your business by creating a connection between the consumer, your brand, and your marketing campaign. They’re tend setting, they rally people together, and they’re a good way to get people talking. Often overlooked or misunderstood, hashtags are a great marketing tool when in the hands of someone who knows how to wield their many uses.
Tip 2: Be relatable.
One of the most important things you can do with Instagram is build relationships with your followers. Show how your products or services are used, and more importantly how you stand by them yourself. Don’t have eye-catching products? Not a problem. Try candid photos showing behind-the-scenes happenings within your business. Letting people see the person, or people behind the brand will help them feel more connected and excited about what you do. Whatever angle you use, make sure to stay relevant to your customer, while also promoting your brand.
Tip 3: Know what Instagram has to offer – and use it.
Instagram is always looking for ways to improve. They offer all kinds of features like photo editing and special effects, as well as tools for analyzing the performance of your posts. They even have a blog on their website, Instagram for Business Blog where you can find tons of free, awesome tips and tricks.
Tip 4: Create powerful images.
Instagram is all about posting high-quality, captivating pictures, so of course you want to make sure your images won’t be overlooked. There are tons of options available to you. Consider how you want to be represented. Will humor work? Can people see your products in action? Like the saying goes, “a picture is worth 1000 words.” Make sure you’re telling the right story.
Tip 5: Know when to post.
Having awesome images, actional hashtags, and relatable posts is all great, but what if no one sees them? To make sure your awesome posts get the most exposure, you have to time them just right. Iconosquare offers easy to use solutions for optimizing your posting time.
Social media is one of the number one marketing tools out there today, and Instagram is becoming one of the most used social media venues. If you want to reach tons of people, grow your online visibility, and build customer relationships, Instagram might be the way to go.