Watt Media Blog

instagram marketing

Honing Your Instagram Marketing Campaign

With over 1 billion monthly users, Instagram is one of today’s biggest and most popular social media platforms. Instagram users tend to be younger than those on Facebook, and it’s used for marketing purposes by brands of all sizes. Instagram influencers also make up a portion of the notable users on this image-based app. 

A targeted Instagram marketing campaign can help you reach new potential buyers, expand your brand awareness, and communicate with your target audience. 

Tips For Honing Your Instagram Marketing Campaign

Ensure That You Have a Business Account

You can easily switch your Instagram account to a Business Profile in your settings. With a Business Profile:

  • Your followers will be able to contact you directly from your profile.
  • You’ll be able to make and publish Instagram ads while omitting Meta’s advertising software. 
  • You’ll be able to use Instagram Insights, which provides analytics tools that can inform your social media strategy.  

Use Instagram Insights

This free built-in analytics tool offers valuable information that can hone your marketing approach. You can learn about your followers’ demographics, including their age range, gender, top locations, and active hours. Instagram Insights also provides detailed information on each week’s posts, including your top posts for that week. 

With greater awareness of how your followers are connecting with your posts, you can more effectively develop content and post it at the optimal time for engagement. 

Consider Your Competitors

Though you shouldn’t get hung up on your competition, taking a good, hard look at your competitor’s Instagram pages can help hone your own social media strategy.

Consider the following aspects of your competitors’ Instagram campaigns:

  • Hashtags
  • Types of content being posted
  • Follower demographics
  • Popular posts

Your own brand should shine through in your Instagram content. However, taking note of your competitor’s strengths and weaknesses can help you keep up with the trends. 

Make The Most of Instagram Stories

Instagram stories provide a new way to engage with your followers than regular posts. With stories, you can form a closer connection with your target audience by sharing content that provides an inside look into your brand. 

While you may only share regular Instagram posts a few times per week, you can post Instagram stories much more frequently. This won’t overwhelm your followers’ feeds, but will bolster your brand’s image and improve engagement. 

WattMedia offers expert social media management so that you never have to worry about your brand’s online image. Contact us today to learn more!

Like this article? Please share it.