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How To Use LinkedIn As A Promotional Tool

With millions of users around the world, LinkedIn is a leading social media network today. LinkedIn has a focus on helping professionals build and maintain their networks by making convenient online connections. But, LinkedIn isn’t just for connecting with your colleagues. It can also be used as an effective marketing tool for your business. 

linkedin promotion


Here, we’ll cover the main ways that you can make the most out of LinkedIn to support your business. With a few marketing strategies, you can make your LinkedIn profile an asset to your business. 

Promotional Tips For Your LinkedIn Profile

  1. Complete Your Profile

Maintaining a professional front across all of the social media platforms is crucial to your marketing plan, and that includes LinkedIn. LinkedIn has added multiple ways for you to create a comprehensive profile, including: 

  • Adding a background photo
  • Customizing your profile URL
  • Adding links to your other social media profiles, website, and online portfolio

Make use of all of these features to strengthen your online presence. A complete profile will always give a better impression to your peers and potential clients than an incomplete one. 

  1. Optimize Your Profile

While you may likely have optimized your brand’s website, many people skip out on optimizing their LinkedIn profile. But, doing so can give your business a significant boost in search engine rankings. Gaining prospective customers through online channels hinges on your brand’s visibility. With an optimized LinkedIn profile, you can gain visibility and gain the attention of members of your target audience. 

What exactly does optimizing your LinkedIn profile entail? For one, you’ll want to add keywords and keyword phrases to the written content on your profile (namely the About page). Additionally, it’s wise to include links to your LinkedIn profile on your website. Doing so will improve your search engine ranking while drawing more traffic to your page. 

  1. Post High-Quality Content

Regularly posting engaging, high-quality content on your LinkedIn profile will help refine your target audience and engage other users. On LinkedIn, it’s crucial to avoid a “salesy” tone. This can be off-putting to the typical LinkedIn user and may sabotage your promotional efforts. Instead, aim to post content that provides legitimate value to your audience and will inspire users to follow your page. This is one of the best, most effective ways to expand your audience and build a solid online reputation for your brand.

WattMedia is here to help you refine your LinkedIn profile and develop engaging content to grow your customer base. Contact us today to learn more.

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