Digital marketing is always evolving, and changes in social media and online ecosystems mean that businesses and marketing teams need to work hard to stay ahead of the curve and keep up to date with the latest trends online.
Gone are the days when having a good website and a Google My Business listing was good enough. Here are three of the top social media trends businesses, and business owners, need to understand in 2022 and why each is important.
It wasn’t that long ago that Tik Tok seemed like yet another fad social media site, one that would likely gain a small following but then fade from prominence not long after. That isn’t at all what happened.
Instead of being a niche social media site, Tik Tok has been growing rapidly and represents an ever-larger portion of online content creation. Even if you aren’t on Tik Tok you’ve probably noticed that Tik Tok videos are all over Facebook, Twitter, YouTube, and other social media.
Tik Tok recently celebrated hitting 1 billion users, an important milestone for any social media site, and proof that they aren’t going anywhere.
Why does it matter that Tik Tok is getting a larger and larger share of the social media pie? Because the short video format it popularizes and promotes is fundamentally changing how consumers interact with information and content online.
That means that even if you aren’t on Tik Tok itself (and you should be!) you should be creating Tik Tok-style short videos for your social media channels.
YouTube still needs a mix of short and long videos, but almost all other social media is now dominated by short-form videos.
Once upon a time marketing was about getting your ads and marketing copy in front of as many people as possible. That method still works, but it’s getting less and less effective.
Targeted advertising and advertising that builds a genuine connection with the end-user is where marketing is going, and your business should be starting to spend more money on smaller advertising platforms and targeted social networks. It’s not so much about getting more eyes on your marketing, and more about getting more interested eyes on your marketing.
Small platforms make that easier. So more and more of your marketing budget should be spent on those smaller but more efficient platforms. The good news is that transitioning toward smaller networks and targeted platforms often reduces your cost per click and improve conversion rates at the same time.
Social media isn’t just about connecting with people online anymore. More and more often people are going to social media to get information, to follow the news, and yes, to find and buy specific products.
That means that you should get used to taking advantage of native selling tools on social media to make it as easy as possible for your customers to buy directly on their platform of choice.
The good news is that most social media platforms see this change happening and are working to make it easier for sellers to turn the platform into an effective selling tool. However, it can take some time and effort to get selling on social media right, so the sooner you make the transition toward social media as a sales channel, the better prepared you’ll be when customers expect it as a default option.
Not up to managing all the different social media channels your business needs on your own? Looking for social media experts who can help you refine your social media strategy and tools? Watt Media can help with that.
Contact us to learn more about Watt Media’s services, and how we can help your company specifically.
Looking for more tips and tricks? Check out our blog. We’re always sharing more information and insight to help businesses keep ahead of trends and get ready for what’s coming next.