Are you having difficulty getting noticed? If your brand is sinking in a sea of adds, you might feel your business is about to take its last breath. But luckily for you, we’re about to throw you a PR life preserver, through the use of interactive content!

Advertisements are everywhere, and your customers are getting great at seeing past all the hype. The best way to reach them isn’t by throwing more of the same at them, but by being different and really engaging your potential customer. The best way to do this? Interactive Content. Continue reading →

Does your website attract as many customers as it can? You might have something great to offer, fair pricing, and excellent customer service – but if your website doesn’t engage viewers, you’re missing a great opportunity for growing your customer base. If your website raises any of the following red-flags, you could be losing money at this very moment! Customer experience is critical. Continue reading →

If you stop and think about some of the most successful companies in the world, what comes to your mind first? Is it the products or services they offer or the catchy logo they use in all of their advertising? For most of us, the first thing that comes to mind is the logo that represents who they are. For example, if you see the “Swoosh” your mind immediately thinks of Nike, or the apple with the bite taken out of it, Apple and the many products they offer. But what does it take to create a truly effective logo? Here we take a look at several key factors in creating an effective business logo. Continue reading →

Are you currently using Microsoft Outlook, and looking for something more flexible and accessible, without changing to an entirely new platform? If you’re like many, you might be dealing with little nuisances throughout the day.  Maybe you would like a system that offers better, more productive means of communication.

Maybe you have concerns about IT and budget, or perhaps you’re looking for a little more data security. Having a reliable and powerful business email solution is important for businesses of all sizes; Microsoft Outlook 365, which is in “the Cloud” might have everything you’re looking for. Continue reading →

When you are creating a website, the possibilities are endless. Whether its colors, fonts, layouts, or patterns – you can do pretty much anything. With that being said, it’s important to keep in mind that your website needs to be user-friendly and one that will keep people coming back for more. There are a few tricks to achieving this; long scrolls, card layouts, animations, and artwork. These web design trends and techniques are unique in their own way, and add personal flare to any website.

Long Scrolls

It is rare to come across someone who doesn’t own a smartphone. Because of their incredible technology and internet capabilities, many people use their smartphones to surf the web. The Long Scroll is a neat technique because it puts all of the content into one, long page so that users can just scroll down with their finger as they read. This not only makes the website smartphone friendly, but easily accessible for those who can’t get to a computer. This is a web design trend that has been gaining popularity the past few years. Continue reading →

If you sell products or services online, then you have an ecommerce business. From baby products, to health foods, to beard gels – you name it and you can probably find it on an ecommerce site. You build a website, put yourself and products out there, then viola! You’re rolling in dough! If only it were that simple. If you’re thinking about starting an ecommerce site, or if your current online business isn’t doing so well, read on for some useful ecommerce success tips.

Clear Policy Statement – As a consumer, few things are as frustrating as hidden conditions or obstacles. Provide easy-to-access policy and procedure information including details about shipping, returns, customer service hours and contact information, and anything else that will cut down on customer questions and complaints. You might even include a FAQ page.

Easy Product/Service Access – Make browsing your various items and services as easy as possible by adding search options for things like price, ratings, sizes, availability – basically anything you would expect if you were looking for these things yourself. If you’re not sure, Google Keyword Tool can help you find the leading search terms related to your products/services. Continue reading →

Owning a business is no easy task. You’ve invested a lot of passion, time, and dedication into realizing your dream, and you look to the future with hope and expectation of success. To make that happen, there are some steps you can take with digital marketing to substantially grow your business using nothing but your computer. Continue reading →

Like dog years, websites seem to age must faster than other things. A shirt you bought four years ago may still look ok (maybe), but the website you had designed just as long ago looks extremely dated. Here’s why: Continue reading →

We have an SEO client with an e-commerce website, who was concerned with his low sales numbers. It seemed like we were doing all the right things – we had increased traffic to his website over several months with content marketing and on-site SEO, we were running an AdWords campaign that was getting steady clicks every day, and we were also integrating Facebook ads. All these ongoing services were driving traffic to his site – over 2,000 unique visits each month, yet nobody was purchasing anything. Something was definitely wrong.

We evaluated his website, and made some minor design changes to build trust and make it easy for people to place an order, or at the very least call or email. We made his phone number more prominent on the top right of the website on all pages, added his Better Business Logo and Yelp seal, added some call to action buttons and some text to make the shopping process easier. Still, no sales! Continue reading →

Website hacks have become so common, that it seems every week my team is dealing with a client website that has been infected with malware or has been recently hacked. Why do hackers do this? Some hackers do it just to cause trouble, or for political reasons.  Some hackers inject code and links onto your site for SEO purposes – to boost their site, while others are looking to steel data or financial info from your server.

There are a few things you can do to make your site less vulnerable, but please know that nothing is 100% secure – there is a way around every protective measure.

Continue reading →