If you sell products or services online, then you have an ecommerce business. From baby products, to health foods, to beard gels – you name it and you can probably find it on an ecommerce site. You build a website, put yourself and products out there, then viola! You’re rolling in dough! If only it were that simple. If you’re thinking about starting an ecommerce site, or if your current online business isn’t doing so well, read on for some useful ecommerce success tips.

Clear Policy Statement – As a consumer, few things are as frustrating as hidden conditions or obstacles. Provide easy-to-access policy and procedure information including details about shipping, returns, customer service hours and contact information, and anything else that will cut down on customer questions and complaints. You might even include a FAQ page.

Easy Product/Service Access – Make browsing your various items and services as easy as possible by adding search options for things like price, ratings, sizes, availability – basically anything you would expect if you were looking for these things yourself. If you’re not sure, Google Keyword Tool can help you find the leading search terms related to your products/services. Continue reading →

Owning a business is no easy task. You’ve invested a lot of passion, time, and dedication into realizing your dream, and you look to the future with hope and expectation of success. To make that happen, there are some steps you can take with digital marketing to substantially grow your business using nothing but your computer. Continue reading →

Like dog years, websites seem to age must faster than other things. A shirt you bought four years ago may still look ok (maybe), but the website you had designed just as long ago looks extremely dated. Here’s why: Continue reading →

We have an SEO client with an e-commerce website, who was concerned with his low sales numbers. It seemed like we were doing all the right things – we had increased traffic to his website over several months with content marketing and on-site SEO, we were running an AdWords campaign that was getting steady clicks every day, and we were also integrating Facebook ads. All these ongoing services were driving traffic to his site – over 2,000 unique visits each month, yet nobody was purchasing anything. Something was definitely wrong.

We evaluated his website, and made some minor design changes to build trust and make it easy for people to place an order, or at the very least call or email. We made his phone number more prominent on the top right of the website on all pages, added his Better Business Logo and Yelp seal, added some call to action buttons and some text to make the shopping process easier. Still, no sales! Continue reading →

Website hacks have become so common, that it seems every week my team is dealing with a client website that has been infected with malware or has been recently hacked. Why do hackers do this? Some hackers do it just to cause trouble, or for political reasons.  Some hackers inject code and links onto your site for SEO purposes – to boost their site, while others are looking to steel data or financial info from your server.

There are a few things you can do to make your site less vulnerable, but please know that nothing is 100% secure – there is a way around every protective measure.

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Two to three years ago, the importance of having a mobile website started catching on. The common practice then was to create a separate mobile version of your main website, which was programmed to automatically display when detecting a mobile device being used. The mobile site was usually a pared down version of the complete site, and usually contained only the most important four or five pages.  Continue reading →

Some of the latest web design practices may be sleek and cool-looking, but that doesn’t automatically mean you should implement them. For example, many newer sites now are missing a link in the menu for the Home page, and instead the company logo leads to the Home page.

Why is this? Most likely someone thought it was cool and that people would be able to figure it out, and it caught on. While you and I know to hover over the logo to see if it links to Home, your site’s visitors may not. For this reason, most websites we’ve designed have a link for Home! I would hate for a client to confuse or lose a visitor because they couldn’t navigate back to Home.  Continue reading →

Is your website failing to attract viewers? Maybe it’s time to take a close look at your website design. Maintaining an impressive website is important if you want to stay ahead of the competition. If you’re website is lacking something, then read on for some quick tips for improving your website design.

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What does it mean to have a mobile-friendly website? Essentially, it’s having a website that is viewable on various mobile devices, regardless of screen size. There are two common methods: responsive web design, and creating a separate, mobile site. A mobile site is a mobile-friendly copy of the website, while responsive web design uses coding which adapts to the screen sizes of various mobile devices. There are benefits to each method, however today most opt for responsive web design for various reasons.

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There is no doubt that mobile web browsing is growing at a very high rate. With the popularity of smart phones and tablets, mobile browsing has become very commonplace, as many consumers and business people prefer the convenience of their mobile device to desktop or laptop pcs. This poses a problem for viewing websites, however, because most traditional websites are too content-intensive, have too many pages, and appear too small when viewed on a mobile device. The need for an alternate mobile website has clearly arrived.

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