Is Poor Customer Experience Killing Your Website?

website customer experienceDoes your website attract as many customers as it can? You might have something great to offer, fair pricing, and excellent customer service – but if your website doesn’t engage viewers, you’re missing a great opportunity for growing your customer base. If your website raises any of the following red-flags, you could be losing money at this very moment! Customer experience is critical.

 

Boring or low-quality content. Your website content is what represents your business and drives customers to take action. Content that is unprofessional, difficult to read, or boring will drive readers away fast. Another mistake many make is placing too much focus on keyword-rich content, sacrificing quality writing for a quick-fix google rank. Though proper keyword use is important, search engines like Google are becoming privy to keyword stuffing and penalize websites who rely on keyword stuffing. How potential customers feel when they interact with your website is becoming so important, that even search engine optimization work is revolving more on customer experience.

 

Confusing navigation. One of the fastest ways to lose viewers is poor navigation. Imagine owning a retail store. You’d keep everything well organized, easy to find, and ensure checkout is as smooth as possible. Your website should operate the same way, allowing your customers to find exactly what they’re looking for without getting lost in a maze of web pages. Another important factor, one people sometimes miss, is making it as easy as possible for potential customers to order your products or services securely.

 

Design that offers too little or too much. First impressions are important in business, and the same is true for your website. If your design is outdated and dull, viewers might exit your site within seconds. On the other end of the spectrum, if your website is too busy, with many different colors and overwhelming images, customers will be turned off, instead preferring clean, professional websites.

 

Slow response. When potential customers go to your website, they’re looking for something. If that need isn’t met as quickly and easily as possible, they will go someplace else. For this reason, slow websites don’t convert viewers. Ensuring your website is mobile-responsive is also very important as the number of people who shop on their phones continues to rise.

 

When customers enter your place of business, you know they expect quality treatment. The same is true for client experience and your website. If your website isn’t what it could be, contact a media professional as soon as possible, so you don’t continue to lose clients, money, and the reputation of your business.

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