Email Marketing To Support Your Business
Email marketing is overlooked all too often by businesses looking to connect with current and potential clients. While we’re always looking for the next “big thing” in marketing, email campaigns are a tried-and-true method. This marketing tactic will produce real results for your company, both now and in the future.
How Website Design Can Boost Traffic
For many websites and online businesses, traffic is like lifeblood. After all, the more traffic you can maintain, the higher your chances of consistent lead generation and sales. On the flip side, insufficient traffic means that your content and products aren’t being properly proliferated and your business may suffer.
Facebook Ads For Businesses
There are over two billion (and counting) Facebook users in the world today. The enormous scope of this social media platform is a major benefit for businesses looking to expand their ad strategies. But, as with any marketing venture, it’s important to weigh Facebook’s value to businesses, especially given the breadth of social media platforms in our modern world.
How Google’s Algorithm Impacts Your SEO Strategy
Link building is one of the main strategies used today for search engine optimization. It involves getting links back to your own website established on other websites. The idea is that when other websites encourage their own visitors to head over to your site, it boosts your reputability and, ultimately, your ranking in the major search engines.
Strengthen Your SEO Campaign With Link Building
SEO isn’t all about keyword optimization. There are several known strategies for bumping up your website’s rank on the major search engines to increase traffic. Link building is one of these strategies, and while it’s not as commonly understood as keyword optimization, it can give your digital marketing campaign an enormous boost. Here, we’ll cover the basics of link building so that you can consider incorporating it in your website’s marketing plan.
Inside Google’s Website Ranking System
Google’s website ranking system can seem like an enigma when you’re fighting to boost your site’s visibility and traffic. Why do some websites appear center stage in Google searches, while others are buried tens or hundreds of pages back?
Building Your Online Presence: Where to Start
For any business, an online marketing strategy is a must. Social media platforms, blogs, and search engine results are central to consumers across all industries, which further underlines the need for your business to maintain an online presence.
How Often to Post on Social Media Platforms
Modern online marketing hinges on social media to build a follower base and boost company awareness. While the task of maintaining your company’s social media accounts may sound straightforward, there are many nuances to consider in social media management. From your existing follower base to your business size and your ultimate marketing goals, multiple factors should be incorporated into your social media strategy.
How to Attract New Customer Demographics
The internet was officially created in 1983. However, it didn’t pick up until the 1990s, when more and more people purchased home computers and individuals realized just how influential it could be in their daily lives. This is great news for you, since it means you can advertise your business to a huge audience of people.
Why Your Website Should Be ADA Compliant
Updated on September 18, 2019. The original article was published on July 7, 2016.
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Since the original writing of this article, Domino’s Pizza has been in the news for trying to bring a case to the U.S. Supreme Court, contending that ADA Compliance should not apply to their website.
Our feeling on this is that is will fail, and that it makes more sense for websites to be accessible to all.
Since the passing of the Americans with Disabilities Act (ADA) in 1990, any business that “holds itself publicly accessible” has had to make reasonable accommodations for anyone who is considered disabled. These accommodations apply to buildings, restrooms, elevators, parking lots, and cover everything from the width of the parking spot to the height of door handles. Anyone who fails to meet these standards can and frequently is subject to lawsuits that lead to costly renovations, fines, and of course legal costs. Continue reading