If you have doubts about whether or not you need to hire a professional website designer, then chances are you should. The first thing potential customers see is your website and that can make or break their decision to keep looking at your products or services.

Keywords are an essential component of effective SEO content. SEO keywords and phrases bolster online written content and help draw traffic to your website. With effective research, you can find the keywords that will contribute the most value to your SEO strategy and make your website visible in the major search engines. 

A well-designed website is an absolutely worthwhile investment that will generate revenue for your business. However, potential customers won’t explore a site if they think it looks bad so, if your website hasn’t been updated in a while, it could be turning people away at the door of your business.

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With millions of users around the world, LinkedIn is a leading social media network today. LinkedIn has a focus on helping professionals build and maintain their networks by making convenient online connections. But, LinkedIn isn’t just for connecting with your colleagues. It can also be used as an effective marketing tool for your business. 

As you develop and implement your company’s marketing campaign, it’s easy to get caught up in written content. After all, the written content on your website, blog, and social media accounts can clearly provide information to potential customers. However, visual content is essential to any successful marketing campaign. Images, graphics, and an eye-catching logo work to establish a recognizable brand. 

Having to place callers on hold is an inevitable part of running a business. If you’re busy with another customer, what do your callers hear while they wait? The message (or lack thereof) that your on-hold callers are given could make the difference between a sale and a lost lead. 

Social Media is seeing unprecedented popularity now, as more people are unable to venture out, travel, or patronize brick and mortal businesses like they did before. With more people home and on their devices, now is a good time to get in front of your audience via social media. These platforms provide an excellent venue for advertising, exposure and engagement. Considering that almost 3 billion people worldwide use social media, it’s one of the single largest audiences in the world.

If you run an online business, then you need to be taking advantage of email marketing. Email marketing has some of the highest ROI in the entire industry and even the largest companies rely on email as a major plank of their marketing efforts.

Instagram Business Profiles, which were introduced in 2016, offer your business a number of different tools to assist you with growing and marketing your business.

Creating a business account or changing your personal Instagram account into a business account is free. However, if you choose to advertise your business on the Instagram platform, buying ad space, understandably, will cost you money.

Nowadays, the majority of people who visit your website will do so on a mobile device. 40% of all users state that they conduct web searches ONLY on a mobile device. Also, over 52% of total web traffic in 2019 took place on a smart phone or tablet, and with the introduction, expansion, and inevitably widespread adoption of 5G wireless technology, that number is poised to grow even further.