A lot of people might think that email marketing is old-fashioned and ineffective. The truth is a little different.
Your business might have to compete with more businesses than ever before when it comes to email marketing, but it’s still one of the most effective and efficient types of marketing out there.
Here are a few reasons why email marketing is still a fantastic option for your business, and why you should consider doing even more.
One of the biggest advantages of email marketing is that it’s easy to control who gets your emails. The best results are found when your emails are sent to your previous customers and prospects, rather than to purchased email lists. Repeat business is much less expensive to attain then first-time business, so it makes sense to keep in touch with your previous clients. This is an excellent opportunity to upsell them on additional services and make them aware of new offerings.
Emails are also famously low cost compared with other kinds of marketing. It might cost a few cents for every thousand emails sent, but those costs are negligible for most businesses.
You also don’t need as much flash in an email newsletter or other email notifications. That means that your marketing budget can be spent on other kinds of outreach, while you keep your email budget small.
Most people get several email newsletters every day. But that doesn’t mean that your email audience isn’t engaged and interested in what you have to say. In fact, your email audience is more likely to react to your marketing attempts than other audiences.
For one thing, an email marketing campaign is almost never a cold marketing campaign. People are a lot more likely to click on a brand email from a company they recognize, and modern email practices help make sure the people getting your emails are the people who want to and are most likely to click.
Email marketing is also a good way to make sure you aren’t losing customers to a lack of engagement. Even intermittent emails make it more likely for a previous customer to come back and will help long-term customers feel like they’re still getting your brand’s attention and time.
One of the biggest advantages of email is that many people respond to email marketing immediately. Plenty of businesses see an uptick in sales within a few minutes of sending out a new email campaign, especially if the campaign was effective.
One of the biggest concerns most businesses have about marketing is whether they are going to get a good return on their investment.
The fact that email marketing campaigns are as low cost as they are means that you don’t have to get a huge return to get great ROI.
Email campaigns tend to perform incredibly well in terms of ROI, and that combined with the speed of email campaigns means that you’ll be able to start seeing returns almost immediately.
Of course, if you want help getting an email marketing campaign off the ground, Watt Media can help! Contact us, today, and we’ll go over what options you have and which marketing options are opportunities for your business!