There are many ways building a strong professional network can benefit your business, ranging from opening doors you never knew existed, to receiving quality feedback and advice from successful entrepreneurs. You should always be working on the development of your professional network. If you feel at a standstill or don’t know where to start, these five network boosting tips might be helpful. Continue reading →

In the not too distant past, creating SEO content that worked – and worked quite quickly – was fairly simple. All you had to do was have web content created with the keywords relevant to your particular business, and as long as the competition wasn’t too fierce, you were bound to succeed. Typically, this meant creating a list of up to 10 “golden keywords” and you could almost count on traffic finding you. Continue reading →

If you stop and think about some of the most successful companies in the world, what comes to your mind first? Is it the products or services they offer or the catchy logo they use in all of their advertising? For most of us, the first thing that comes to mind is the logo that represents who they are. For example, if you see the “Swoosh” your mind immediately thinks of Nike, or the apple with the bite taken out of it, Apple and the many products they offer. But what does it take to create a truly effective logo? Here we take a look at several key factors in creating an effective business logo. Continue reading →

A sound marketing strategy can put your small business in the public mind and eye of the community. The labyrinth of marketing may seem intimidating when reviewing your options. Fiscal aspects and optimal results are often factors in deciding which marketing method you will choose, and in this millennial age, we have a plethora of marketing means and tools at our disposal. Continue reading →

Snapchat is one of the most popular new chat apps to come along in quite a while and is extremely popular with teenagers. The app is already loaded with a wide array of features specifically designed to make it more fun for everyone to use. Recently, Snapchat introduced yet another feature that is sure to be a big hit. This new feature called Geofilters and lets users share their geographical location with other users, without actually revealing where they really are. Continue reading →

Have you heard of Google Apps for Work? This is a cloud-based (online) suite of tools designed specifically for office use and includes online access to a number of important and highly useful apps, including a calendar, email, documents, and many more. Currently, Google Apps for Work is in use by more than 5 million businesses and educational facilities around the world.

Features of Google Apps for Work

In order to convince a business customer to make the switch from their current business app provider, companies like Google have to offer several compelling reasons. After all, making a change like this typically involves some form of learning curve that can affect the company’s ability to service their customers in a timely fashion.  Continue reading →

Are you currently using Microsoft Outlook, and looking for something more flexible and accessible, without changing to an entirely new platform? If you’re like many, you might be dealing with little nuisances throughout the day.  Maybe you would like a system that offers better, more productive means of communication.

Maybe you have concerns about IT and budget, or perhaps you’re looking for a little more data security. Having a reliable and powerful business email solution is important for businesses of all sizes; Microsoft Outlook 365, which is in “the Cloud” might have everything you’re looking for. Continue reading →

When you are creating a website, the possibilities are endless. Whether its colors, fonts, layouts, or patterns – you can do pretty much anything. With that being said, it’s important to keep in mind that your website needs to be user-friendly and one that will keep people coming back for more. There are a few tricks to achieving this; long scrolls, card layouts, animations, and artwork. These web design trends and techniques are unique in their own way, and add personal flare to any website.

Long Scrolls

It is rare to come across someone who doesn’t own a smartphone. Because of their incredible technology and internet capabilities, many people use their smartphones to surf the web. The Long Scroll is a neat technique because it puts all of the content into one, long page so that users can just scroll down with their finger as they read. This not only makes the website smartphone friendly, but easily accessible for those who can’t get to a computer. This is a web design trend that has been gaining popularity the past few years. Continue reading →

If you sell products or services online, then you have an ecommerce business. From baby products, to health foods, to beard gels – you name it and you can probably find it on an ecommerce site. You build a website, put yourself and products out there, then viola! You’re rolling in dough! If only it were that simple. If you’re thinking about starting an ecommerce site, or if your current online business isn’t doing so well, read on for some useful ecommerce success tips.

Clear Policy Statement – As a consumer, few things are as frustrating as hidden conditions or obstacles. Provide easy-to-access policy and procedure information including details about shipping, returns, customer service hours and contact information, and anything else that will cut down on customer questions and complaints. You might even include a FAQ page.

Easy Product/Service Access – Make browsing your various items and services as easy as possible by adding search options for things like price, ratings, sizes, availability – basically anything you would expect if you were looking for these things yourself. If you’re not sure, Google Keyword Tool can help you find the leading search terms related to your products/services. Continue reading →

We have all heard it before. Would you like to provide your email address to receive coupons and information on upcoming sales?  That question is asked at almost every major department store you step foot in. Most people state their email address, take their merchandise, and head on to their next destination. They don’t realize that by providing an email address they are opening many doors for marketing opportunities. So does email marketing actually work? Here are three good reasons why email marketing is a successful practice. Continue reading →