The impact of reviews on sites like Google, Yelp, and Facebook on consumer buying decisions.

A positive online reputation is one of the most influential tools a business has to attract new customers. The growing number of online reviews and review sites offers considerable benefits to both consumers and businesses. Potential customers utilize online reviews to make buying decisions quickly and confidently, so the online reviews for a specific business can be a game changer.
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Have you noticed the invasion of video ads lately? Video ads are everywhere…they pop up when you’re trying to catch up on the daily news online, on your favorite websites, and they’re certainly taking over social media.  Why?  Because they work!

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Since its creation, Google’s core search algorithm has offered the most relevant search results quickly and effectively. As efficient as their search engine is, Google is determined to add constant advancement to their search algorithm. When keeping your site up-to-date, you cannot rely on last year’s SEO ranking factors. When using SEO in 2017, it is best to use the most current ranking factors. While the entire list of ranking factors is enormous, here are a few of the most important. Continue reading →

Are you having difficulty getting noticed? If your brand is sinking in a sea of adds, you might feel your business is about to take its last breath. But luckily for you, we’re about to throw you a PR life preserver, through the use of interactive content!

Advertisements are everywhere, and your customers are getting great at seeing past all the hype. The best way to reach them isn’t by throwing more of the same at them, but by being different and really engaging your potential customer. The best way to do this? Interactive Content. Continue reading →

You’ve worked hard to build your business, one happy customer at a time. So, when a bad review comes along, protesting to the world that your business is lacking in some way, it can be very hurtful – and frightening. Poor online reviews can damage your reputation, costing you big time if they aren’t dealt with the right way. But, when handled well, you might be surprised to find that bad reviews can actually be a good thing. Read on to learn how. Continue reading →

In today’s market, having a business website is a must. But, knowing how to best build and maintain your website isn’t always so easy. In the digital marketing world, “content is key” is a well-known saying, but for those not familiar with website content best practices, this phrase doesn’t carry a lot of weight – and it might even prompt a lot of questioning. If you’re like many business owners, you probably have some questions yourself. Read on for some simple but powerful answers to your important web content questions! Continue reading →

It seems like everyone has a blog these days – even businesses. If you’re like many, you might wonder what all the fuss is about. “Is it really necessary to have a blog about my dental practice? Who reads that?” The truth is, from auto shops to website design firms – no matter what business you’re in, blogging can be of great benefit. Here’s why: Continue reading →

In the not too distant past, creating SEO content that worked – and worked quite quickly – was fairly simple. All you had to do was have web content created with the keywords relevant to your particular business, and as long as the competition wasn’t too fierce, you were bound to succeed. Typically, this meant creating a list of up to 10 “golden keywords” and you could almost count on traffic finding you. Continue reading →

As a business owner, you undoubtedly understand the importance of great marketing. In a time where everything has “gone digital,” tech-savvy marketing is crucial; even the smallest business owner is expected to have a website these days. With that comes a seemingly endless to-do list that can confuse even the most seasoned business owner. You can easily become overwhelmed by all the search engine marketing jargon out there. SEO, SMM, SEM, CPC, PPC — what does it all mean? Do I need it, and if so… how do I do it?

Delving into the what and hows of every form of digital marketing takes time, dedication, and experience. For our purposes here, let’s take a look at one of the most critical forms of digital marketing. One that guarantees effective, fast results — search engine marketing aka, SEM. Continue reading →

One of the most important  factors for your site’s search engine ranking is the number of links pointing to your site from external websites. In essence, Google and other search engines feel that the more links a site has, the more established, relevant, and important it must be, therefore it should rank higher. Since having links has become very important, therefore attaining links, otherwise known as “link building,” has become a basic practice of SEO work.  Continue reading →