Why Aren’t People Visiting My Website? Understanding Search Engine Ranking
Your website looks great, has captivating content, and accurately portrays all you have to offer, but there’s one BIG problem: No visitors. If this sounds like you, then you should explore a concept known as search engine optimization (SEO). SEO deals with your website’s ranking with the major search engines. If your website is suffering from low search engine ranking, then read on to understand why.
What is Search Engine Optimization?
Search engine optimization (SEO) is a process that helps search engines locate your website based on relevant search terms. There are dozens of SEO techniques that can improve your search engine ranking. In this article, we’ll explore the basics of on-page and off-page SEO tactics.
On-Page Search Engine Ranking Basics
On-page SEO deals with optimization techniques within the website itself. These tactics include things like keyword research, placement, and density. On-page SEO helps web crawlers locate your website based on relevant search terms. Additional On-Page SEO strategies include:
- Meta tags and descriptions
- Image tags
- Proper URL’s
- Searchable headings
- Internal links
Off-Page SEO Basics
Off-page search engine ranking factors aren’t as easy to control, and often take time to establish. These factors deal with the credibility and popularity of your website. The more reputable your site becomes, the higher it will rank. Off-page SEO techniques include:
- Social media management
- Link building
- Search engine submission
- Guest blogging
- Pay per click advertising
Achieving high search engine ranking takes a lot of work, but with the right techniques you can climb rather quickly. SEO specialists develop proven on-page and off-page strategies that get results. They also stay on top of regulations, so you can avoid penalties that greatly damage your search engine rank.
If your website isn’t attracting viewers, then get help from a SEO specialist who can boost your search engine ranking.