Social networking is a trend that continues to grow. People place great importance on “staying connected” with friends, family, and news. Businesses have used social media for years as an effective marketing tool. Social media allows businesses to promote their products and services, keep customers informed, and reach out to prospects. If you need reliable Social media management, Watt Media can help.

Social media management is necessary if you don’t want to fall behind the competition. Creating a Facebook account and posting at random isn’t enough to fully engage followers. We know how to create powerful social media marketing campaigns.

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It seems like just yesterday we rang in the new year. Now, with a quarter of the year almost gone, you might be starting to slack on some of your New Year’s resolutions. If one of your resolutions is to build a business online, or increase traffic to your business website, then don’t give up just yet. Watt Media specializes in creating effective websites that rank highly with the major search engines. We’ve stayed on top of the latest search engine optimization (SEO) trends for 2015. For powerful search engine optimization, Watt Media has you covered.

Here are some of the top trends for SEO this year.

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What does it mean to have a mobile-friendly website? Essentially, it’s having a website that is viewable on various mobile devices, regardless of screen size. There are two common methods: responsive web design, and creating a separate, mobile site. A mobile site is a mobile-friendly copy of the website, while responsive web design uses coding which adapts to the screen sizes of various mobile devices. There are benefits to each method, however today most opt for responsive web design for various reasons.

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Some ideas for a slow economy:

Back to basics. Now’s the time for down-and-dirty marketing – do the things that you know work, but maybe don’t like to do. Cold calls work but no one likes to make them – now’s the time to suck it up and get on the phone, or do some cold canvassing and drop by some prospects in person.

Think twice about that yellow page ad. Still using the Yellow Pages? More and more businesses are abandoning traditional advertising in favor of less expensive but effective internet advertising and investing in their websites. This is the time to enhance your website, make sure it is mobile-ready, invest in Search Engine Optimization, and join social networking sites like Facebook and LinkedIn. Continue reading →

One of the most effective marketing methods often overlooked by many business owners is personal networking.  Your local chamber or referral group (such as BNI) can be a huge source of new business.  Here are some tips to help you network effectively:

Don’t just pass out as many business cards as possible.  What do you think of someone who just puts his business card in your face and quickly moves onto the next person?  Don’t be that guy.  Two or three meaningful conversations are worth more than hundreds of cards passed out. Continue reading →

There is no doubt that mobile web browsing is growing at a very high rate. With the popularity of smart phones and tablets, mobile browsing has become very commonplace, as many consumers and business people prefer the convenience of their mobile device to desktop or laptop pcs. This poses a problem for viewing websites, however, because most traditional websites are too content-intensive, have too many pages, and appear too small when viewed on a mobile device. The need for an alternate mobile website has clearly arrived.

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It’s sometimes difficult to come up with quality content for an existing website, and a really effective way which has multiple benefits is asking for client testimonials. There are several reasons why this is such a great, creative way to add content to your site:

– Testimonials will usually have many quality key words in them, since the client is often complimenting you on a particular product or service you provide.

– Asking for a testimonial puts you in contact with a client, which is always beneficial; any “touch points” with a client are important ways to build on your business relationship. Continue reading →

A few weeks ago, Google launched Google+ (Google Plus), which is its attempt at social networking.  Google allowed a limited number of users to sign up and test drive the new platform, and yours truly was lucky enough to get a special invitation!  Google+ is simple and clean, but obviously it’s still early.  I’m sure Facebook was much simpler early on as well.  Google simplifies categorizing your contacts into different groups, or “circles,” and like Twitter, allows you to connect with someone without them connecting with you.  Overall, I like it! Continue reading →

With social media being the hot thing right now, more and more companies are offering social media management, which has prompted several clients to ask us about this service. What I tell an inquiring client first is, “Social media is best done by you,” and I believe this to be true. Who better than you to represent your company at a networking event? Who better than you to promote your business? The same holds true for online networking.

Having said that, however, if you don’t want to engage in social media yourself, or don’t have the time, then second best is to pay someone else to do it, whether that means an in-house staff member or a company. Better to have someone else do it than not do it at all due to lack of time or will. Continue reading →