Back to basics. Now’s the time for down-and-dirty marketing – do the things that you know work, but maybe don’t like to do. Cold calls work but no one likes to make them – now’s the time to suck it up and get on the phone, or do some cold canvassing and drop by some prospects in person.
Think twice about that yellow page ad. Still using the Yellow Pages? More and more businesses are abandoning traditional advertising in favor of less expensive but effective internet advertising and investing in their websites. This is the time to enhance your website, make sure it is mobile-ready, invest in Search Engine Optimization, and join social networking sites like Facebook and LinkedIn.
Email and call your current customers. Go through your customer list and touch base with them – it never hurts to reach out to your customer base – they’ll be happy to hear from you. Ask them if there’s anyone they know who could use your service, and remind them of any other products or services you offer. You might be surprised to see how effective a personal email or phone call can be in getting new and repeat business. Your clients are your best source of referrals since they’re already fans of yours.
Network. Join the local chamber and show up to meetings. (If you’re already a member but haven’t attended in a while – now’s the time!) Get to know people; get the word out about your company.
Remember, people are still doing business, they’re just being more careful – so if you can be creative in how you reach out to them, you can profit in this economy.