If you run an online business, then you need to be taking advantage of email marketing. Email marketing has some of the highest ROI in the entire industry and even the largest companies rely on email as a major plank of their marketing efforts.
Fortunately, you don’t have to be a huge business to benefit from email marketing and you don’t have to be as rich as one either. There are tons of either free or affordable email marketing platforms that are perfect for small-to-medium businesses. Here are just a few of our favorite email marketing platforms.
MailChimp is probably the single most well-known email marketing provider out there and for very good reason. MailChimp features a huge library of templates, easy to manage lists, and a high number of automations and integrations. MailChimp has also added more than just email marketing features, including domain buying/hosting, CRM tools, and a website builder.
MailChimp also has great pricing. The Basic plan starts at $9.99 but they have an extremely generous free plan that is actually good enough for small businesses to use on its own. All of MailChimp’s template designs and marketing emails are responsive and mobile-friendly too.
ConvertKit is another email marketing service that is similar in setup to MailChimp. ConvertKit is an email service that is attuned to the blogosphere and incorporates features of marketing and CRM software. ConvertKit takes a minimalist approach to its design which makes it easy to use for beginners. ConvertKit also allows you to send broadcast emails that help you keep your audience updated on new blog content.
ConvertKit also has landing page functionality which makes it useful for capturing leads. ConvertKit has a free plan that allows for up to 1,000 subscribers, unlimited landing pages, and unlimited traffic. Paid plans start at $29/mo for 1,000 subscribers.
Aweber is another email marketing platform that starts with a very affordable basic plan. Aweber accounts allow for unlimited emails, a lot of reporting and analytics tools, and a ton of resources for training and support. Aweber simplifies the marketing process by making it easy to make attractive designs and you can send unlimited emails. Aweber offers a 30-day free trial and 5 plans for differing numbers of subscribers.
The reporting tools, in particular, are Aweber’s strong suit. Aweber has tools that report on open times, list clicks, ad tracks, locations, reply rates, and much more. Aweber also has a large library of training videos on virtually every aspect of the platform. Onboarding and training are some of the platform’s strong suits.
Email marketing is an extremely important aspect of running a business. Email marketing can grow your contact list, build student engagement, and increase conversions. Without it, you will fall behind the competition. These choices are just a few of the many email marketing platforms out there. With a bit of research and patience, you can find something that works for you.
If you have more questions about marketing, contact Watt Media.