Why Your Website Should Go Mobile
What does it mean to have a mobile-friendly website? Essentially, it’s having a website that is viewable on various mobile devices, regardless of screen size. There are two common methods: responsive web design, and creating a separate, mobile site. A mobile site is a mobile-friendly copy of the website, while responsive web design uses coding which adapts to the screen sizes of various mobile devices. There are benefits to each method, however today most opt for responsive web design for various reasons.
It’s common knowledge that mobile internet usage is rising. However, you may not realize that mobile internet usage is not only matching that of desktop internet usage, it is also expected to become the predominate method for searching the web in the near future. That being said, there are many reasons to have a mobile-friendly website. Some of these reasons might even surprise you!
1. It’s Good For Business
For starters, the most obvious reason for going mobile is to reach a broader range of viewers. If you have ever visited a non-responsive website on your mobile device, you most likely experienced difficulty navigating the website and viewing the content. This can be very frustrating, and you probably took your business elsewhere. People are starting to expect mobile-friendly websites. If your website is hard to navigate, you risk losing viewers to competitors who are on board with mobile-friendly designs.
2. Responsive Design And SEO
Google aims to provide top search results and trusted websites for those searching the web.
Having a responsive web design enhances your Google rankings. If a website isn’t mobile friendly, Google questions the legitimacy of the website. The website is penalized, and its ranking suffers.
3. Go Mobile For The Future
Having a responsive website prepares your website for technological changes in the future. As new mobile devices are developed, you want to be sure your website is viewable. Responsive web design caters to the size of the device’s screen, not the device itself. So as new mobile devices arise, your website will still be attractive to mobile users.
Are You Ready To Go Mobile?
With these reasons in mind, you might decide to upgrade your website with a new, responsive design. Maybe you want to learn more about creating a mobile site. We have what you’re looking for at Watt Media. We specialize in creating outstanding, mobile-friendly websites.