Watt Media Blog

Web Design Trends to Integrate into Your Website

web design trendsWeb design trends are constantly changing and with 2018 in full swing, it’s important to consider new ways to balance aesthetics with functionality on your website to improve user engagement and invoke higher conversion rates. Find out how you can improve your online presence with these 5 helpful tips:


  1. Get Mobile-Friendly

It’s no secret that the majority of website traffic is generated through mobile phones, making responsive, mobile-friendly web design a trend that isn’t going anywhere anytime soon. While responsive design has been around for a few years, its significance must not be overlooked. Appealing to smartphone and tablet users is an important key to success.


We should also note that Google will be introducing its new Mobile First Index that places importance on the mobile version of websites by making them first to be seen in search results.  Simply put…if your website is not mobile-friendly, your business will experience the consequences.


  1. Animation

Advances in technology have made animation on websites a must-have.  It doesn’t require large amounts of data, and it enhances the viewer’s experience as you demonstrate your product or service.  Paired with animated logos, animation embedded within your site makes your business appear professional and modern…another must in today’s digital world.


  1. Get Bold and Bright

To complement these new design techniques, you’ll want to opt for bold font styles and bright colors to WOW your visitor. These techniques keep viewers focused and make your content easy to read.  Because site visitors only spend a few seconds to several minutes browsing your pages, it’s crucial to immediately grab their attention with colors and designs that are prominent, so you can keep them looking through your website for an increased amount of time and ultimately convert them into customers.


  1. Add Video

The rise of videos on websites was certainly evident in 2017. From video intros to product and service demonstrations, companies worldwide took advantage of this easy technique to increase sales.  Bottom line…consumers are in a hurry and they are visual.  They will choose quick, information-packed videos over the written word every time.  In 20I8, we’ll see 360 videos, video mapping, and interactive videos.  Don’t get left in the dust.  The time to act is now.


  1. Security

This is a biggie!  It’s in the news every day… a hacker, a data breach, or a malware attack. Security is on consumers’ minds these days, so it’s important to make sure your website is protected.  Securely storing your clients’ personal information is priority, because once that trust is broken, they will refrain from interacting with you.

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