There is no doubt that mobile web browsing is growing at a very high rate. With the popularity of smart phones and tablets, mobile browsing has become very commonplace, as many consumers and business people prefer the convenience of their mobile device to desktop or laptop pcs. This poses a problem for viewing websites, however, because most traditional websites are too content-intensive, have too many pages, and appear too small when viewed on a mobile device. The need for an alternate mobile website has clearly arrived.
Your standard website can now be programmed so that if it is being viewed on a desktop or laptop, it will appear as usual, but when it detects a mobile device, it will then display the alternate, more concise mobile version. A mobile website should look similar, convey your brand and message, just like your full-scale website, but in a much more concise fashion. and use the same colors, but be a handful of pages at most. Your mobile site should be very easy to navigate, and should help you effectively communicate your message to your site’s visitors. Mobile is here. Let’s see where it goes!