Why Blogging is Good for Business
It seems like everyone has a blog these days – even businesses. If you’re like many, you might wonder what all the fuss is about. “Is it really necessary to have a blog about my dental practice? Who reads that?” The truth is, from auto shops to website design firms – no matter what business you’re in, blogging can be of great benefit. Here’s why:
Blogging increases your website traffic.
Who doesn’t want more website visitors? Blogging is a great way to boost your conversion rate and help your website rank higher in search engine results. Each time you write a blog post, that adds another indexed page to your website. What does that mean? It means you have an extra shot at showing up in search engines and driving viewers to your site through organic search. Once your blog article is written and shared through social media, that not only drives more viewers to your site, but improves your online presence also. Furthermore, if your blog can become a genuinely interesting resource, visitors will come back, share posts with others, and websites will link to it.
It generates leads.
Once you’ve increased website traffic, this offers more opportunity for generating new leads. When writing for your business, this gives you a chance to show what you have to offer, such as specific solutions to problems your customers might have. For example, the skeptical dental professional who thought no one would ever read his blog might write something about making dental visits fun for kids. Offer good information, highlight your expertise, and finish up with a good call to action, and there you have it. Lead generating material.
It demonstrates your expertise.
This goes in hand with lead generation. Successful business blogs are made of content that is helpful for their target audience. This establishes you as an expert in your field and the go-to professional in your area. If prospects find useful answers within your blog posts, they’re more likely to seek you out because you’ve already helped them in the past. Blogging can also help customers know what to expect when coming to you, how to prepare if necessary, and offers an inside-look into the goings-on of your business.
It creates lasting results.
The small amount of time or money that goes into writing a blog article is nothing compared to the benefits that article can provide. Once your article is up, it can continue to generate traffic and leads for months – or even years! So, whether you’re sitting at your desk or at home sleeping in bed, your blog continues to work for you, boosting your search engine rank and bringing in new customers!
Blogging is one of the most cost-effective marketing solutions for your business. Whether you take the time to write and post articles yourself or hire a professional to handle it for you, managing a business blog will bring more people to your site, boost your SEO efforts, improve your reputation, and pull-in more customers.