6 Tips for Highly-Effective Website Design
Is your website failing to attract viewers? Maybe it’s time to take a close look at your website design. Maintaining an impressive website is important if you want to stay ahead of the competition. If you’re website is lacking something, then read on for some quick tips for improving your website design.
- State your purpose clearly.
What is it you do? Do you provide a service or sell a product? It’s important to make the purpose of your website very clear so visitors know exactly what they’re looking at.
- Create scannable content.
If your website is full of pages of un-broken content, you might lose viewers. Website viewers want to find what they’re looking for fast, and usually scan websites for key information. To keep viewers interested, break you content up into short paragraphs with catch headings. Also use bullet and number lists when possible.
- Utilize relevant visuals.
If you want a memorable website design, you must include images. Websites with relevant photos and videos do better with search engine ranking and attract more viewers. While some visuals are necessary, don’t overload your website with too many colors and font changes. Also note that Sans Serif fonts work best for website content.
- Use the “F” design.
Reading a website is similar to reading a book. Visitors will scan your web pages from left to right. Research shows that attention is drawn more towards the left side of the computer screen. The “F” design concentrates important information on the left side of the website page, where it will be more noticeable and effective.
- Provide contact information.
It does little good to have a great website with stellar design if no one can reach you. Place your contact information where it will be immediately seen by visitors, and be sure to include multiple ways customers can reach you.
- Navigation should be easy.
Good websites are easy to navigate. If viewers get lost in a maze of webpages, they will lose interest quickly. Make sure viewers can always get back to the home page by including a “return to home” button or a navigation bar on every page.
Maintaining a quality website is important if you want a successful business. Keep your website up-to-date, and add fresh content regularly. Consider a professional web designer who can implement these top tips and other great strategies for highly-effective website design.