{"id":999,"date":"2018-10-04T13:56:38","date_gmt":"2018-10-04T17:56:38","guid":{"rendered":"https:\/\/wattmedia.com\/blog\/?p=999"},"modified":"2024-12-30T07:50:44","modified_gmt":"2024-12-30T12:50:44","slug":"seo-trends-for-late-2018","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/seo-trends-for-late-2018\/","title":{"rendered":"SEO Trends for Late-2018"},"content":{"rendered":"<p><strong>Search Engine Optimization\u00a0(SEO)<\/strong>\u00a0is\u00a0a\u00a0method\u00a0of implementing specific strategies so that online search engines give your website a higher ranking. SEO is\u00a0an important\u00a0feature\u00a0of effective Internet marketing because it can\u00a0help\u00a0you\u00a0acquire\u00a0new\u00a0leads and increased conversions\u00a0by\u00a0sending your message to targeted\u00a0audiences.\u00a0\u00a0With that in mind, take a look at a few of the latest SEO trends for the 4th quarter of 2018:<\/p>\n<p><a href=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2019\/02\/Image-15-SEO-Trends-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1469 size-medium aligncenter\" src=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2019\/02\/Image-15-SEO-Trends-300x225.jpg\" alt=\"SEO Trends \" width=\"300\" height=\"225\" srcset=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2019\/02\/Image-15-SEO-Trends-300x225.jpg 300w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2019\/02\/Image-15-SEO-Trends-1024x768.jpg 1024w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2019\/02\/Image-15-SEO-Trends-768x576.jpg 768w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2019\/02\/Image-15-SEO-Trends-1536x1152.jpg 1536w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2019\/02\/Image-15-SEO-Trends-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<p><strong>Personalized SERPs<\/strong><\/p>\n<p>To personalize user experience, search engines utilize user information like browsing history, location, and interests. Businesses must use tactics to personalize their SEO efforts to get to the top of Google, Yahoo, and Bing searches. Implementing longtail keywords,\u00a0phrases used to target niche demographics that contain at least three words, is a proactive strategy for developing a strong online presence.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Importance of SERP Features<\/strong><\/p>\n<p>Getting displayed at the top of a search list based on relevance is quickly fading.\u00a0 Again, personalization is key to success. SERP features like image packs, featured snippets, knowledge cards, panels, and AdWords campaigns help users find what they are searching for quickly and easily. It\u2019s imperative to continually track your website\u2019s rankings and use both longtail keywords and question keywords to get your web pages displayed as SERP features.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Patience is NOT a Virtue<\/strong><\/p>\n<p>Online visitors to your site do not like to wait. Page speed is not only necessary to keep visitors on your site, but Google prefers pages that load in less than three seconds.\u00a0 Negative rankings may be the result of slow-loading pages. \u00a0You can check your website\u2019s speed with Google\u2019s Page-Speed Insight tool and make corrections as needed.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Mobile Search Continues to Dominate<\/strong><\/p>\n<p>Mobile searches, to include voice search, exceeded desktop searches long ago. Google has responded to this trend by implementing mobile-first indexing.\u00a0 What to do? Be sure your website is mobile-friendly. Google\u2019s Website Auditor lets you test the mobile version of your website to identify issues that could negatively affect your mobile ranking.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Secure Links (SSL) <\/strong><\/p>\n<p>Want an easy, inexpensive way to boost your SEO ranking?\u00a0 Acquire an SSL certificate and upgrade your website to HTTPS\u2026and it only costs about $40 each year. Most links that land at the top of SERPs are websites that have an SSL. In fact, users are now presented with a security warning for websites with no SSL.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization\u00a0(SEO)\u00a0is\u00a0a\u00a0method\u00a0of implementing specific strategies so that online search engines give your website a higher ranking. SEO is\u00a0an important\u00a0feature\u00a0of effective Internet marketing because it can\u00a0help\u00a0you\u00a0acquire\u00a0new\u00a0leads and increased conversions\u00a0by\u00a0sending your message to targeted\u00a0audiences.\u00a0\u00a0With that in mind, take a look at a few of the latest SEO trends for the 4th quarter of 2018:<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-999","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Trends for Late-2018<\/title>\n<meta name=\"description\" content=\"SEO is\u00a0an important\u00a0feature\u00a0of effective Internet marketing because it 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