{"id":977,"date":"2018-06-28T12:48:52","date_gmt":"2018-06-28T16:48:52","guid":{"rendered":"https:\/\/wattmedia.com\/blog\/?p=977"},"modified":"2025-01-23T07:18:00","modified_gmt":"2025-01-23T12:18:00","slug":"5-things-your-medical-website-must-have","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/5-things-your-medical-website-must-have\/","title":{"rendered":"5 Things Your Medical Website Must Have"},"content":{"rendered":"<p><a href=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/06\/59khOw42SeC57lHzOrKOCg-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1487 size-medium alignleft\" src=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/06\/59khOw42SeC57lHzOrKOCg-200x300.jpg\" alt=\"Medical Website\" width=\"200\" height=\"300\" srcset=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/06\/59khOw42SeC57lHzOrKOCg-200x300.jpg 200w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/06\/59khOw42SeC57lHzOrKOCg-683x1024.jpg 683w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/06\/59khOw42SeC57lHzOrKOCg-768x1152.jpg 768w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/06\/59khOw42SeC57lHzOrKOCg-1024x1536.jpg 1024w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/06\/59khOw42SeC57lHzOrKOCg-1365x2048.jpg 1365w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/06\/59khOw42SeC57lHzOrKOCg-scaled.jpg 1707w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>Your medical website is your opportunity to make a first, and lasting, impression on potential patients, while also connecting with current patients. It\u2019s a vital component of growing your practice. When prospects view your medical website, they are considering the following:<\/p>\n<ul>\n<li>Protocol for ease of scheduling a visit, including payment options<\/li>\n<li>To learn about your staff<\/li>\n<li>To determine if they can trust you<\/li>\n<\/ul>\n<p>With that in mind, let\u2019s consider the essentials of an effective medical website.<!--more--><\/p>\n<p><strong>Contact Information<\/strong><\/p>\n<p>Making your contact information jump out is key to convincing a site visitor to come into your office for a visit.\u00a0 It should be blatantly located on your home page along with hours, address, phone number, and email address.\u00a0 Many people can be gun shy at first, so that easy-to-click email with a staff member on site who is available to respond is a crucial element.<\/p>\n<p><strong>Patient Resources<\/strong><\/p>\n<p>If you want to make it even easier for your guests to schedule an appointment, consider including a Request Appointment form on your website that enables patients to request an appointment with the click of a button.<\/p>\n<p>Add downloadable forms for patients to complete prior to their appointment to help things run smoothly during their first visit. Be sure to include basic appointment procedures, health insurance information, and any additional information in this area that patients may need prior to their visit.<\/p>\n<p><strong>Credentials<\/strong><\/p>\n<p>Establishing trust is vital to maintaining a healthy practice.\u00a0 A good way to do that is by listing the credentials of your medical team along with professional-looking photos, so patients have a feeling that they already know the staff before they arrive.\u00a0 This helps calm patient nerves while building confidence.<\/p>\n<p><strong>Patient Testimonials <\/strong><\/p>\n<p>Positive patient testimonials are perhaps the most important component in gaining potential patients\u2019 trust.\u00a0 You may want to add a link to your Facebook page, so viewers can learn more about you and read what others have to say about your practice.<\/p>\n<p><strong>Provide Meaningful Content with a Blog Page<\/strong><\/p>\n<p>It\u2019s no surprise that internet users frequently search the web for health information, a perfect opportunity for your practice to be the leading source of this information in your area. Blogs provide continuing medical education to visitors and establish you as a credible resource while increasing your practice\u2019s visibility online.<\/p>\n<p>Your website is critical to connecting with prospective patients in your area. From recruiting new patients to communicating with existing ones, including the key features mentioned above will help get your practice\u2019s website off to a great start.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your medical website is your opportunity to make a first, and lasting, impression on potential patients, while also connecting with current patients. It\u2019s a vital component of growing your practice. When prospects view your medical website, they are considering the following: Protocol for ease of scheduling a visit, including payment options To learn about your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-977","post","type-post","status-publish","format-standard","hentry","category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Things Your Medical Website Must Have<\/title>\n<meta name=\"description\" content=\"There are elements every medical practice website must have if it is to engage its visitors, make content easy to find, and motivate them to take action.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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