{"id":967,"date":"2018-04-24T14:33:09","date_gmt":"2018-04-24T18:33:09","guid":{"rendered":"https:\/\/watt-media.com\/blog\/?p=967"},"modified":"2025-01-23T07:26:24","modified_gmt":"2025-01-23T12:26:24","slug":"link-building","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/link-building\/","title":{"rendered":"Is Link Building Still Valid?"},"content":{"rendered":"

\"Link<\/a>Everyone with a website is dying to get more visitors, but not everyone knows how. Marketing your website is an intricate process, but with the right plan and understanding you can make the most of your money and see real growth. To grow organically, you\u2019re going to want to increase your website\u2019s ranking on search engines like Google, and link building is a great way to accomplish that.<\/p>\n

<\/p>\n

What is Link Building for SEO?<\/strong><\/p>\n

Google and other search engines have a variety of metrics they use to gauge which sites are most relevant to the keywords that the searcher searches. This includes how quickly your site loads, the content your pages hold, and the relevant links that point to your site.<\/p>\n

Link building is the process of attaining links from other websites back to yours. When another site links to yours for a relevant keyword, it increases the \u201ctrust\u201d, or quality Google has that your content is useful or relevant. This makes it more likely to link you over other sites, raising your ranking and increasing traffic.<\/p>\n

Quality vs. Quantity<\/strong><\/p>\n

Just because link building is effective doesn\u2019t mean you can spam them! The quality of your links is more important than how many you have, and the process of spamming links can offer no benefit or even harm your ranking, making it important that you only use strong links.<\/p>\n

A strong link comes from content that is relevant to the keyword, well-written without keyword spam, and from another trusted domain. For example, you want to maintain between 1-3% keyword densities on articles so that they are not considered spam. Including the keyword in every other sentence is a sure way to lose the benefit of the link altogether, or even be penalized by Google.<\/p>\n","protected":false},"excerpt":{"rendered":"

Everyone with a website is dying to get more visitors, but not everyone knows how. Marketing your website is an intricate process, but with the right plan and understanding you can make the most of your money and see real growth. To grow organically, you\u2019re going to want to increase your website\u2019s ranking on search […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-967","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"yoast_head":"\nIs Link Building Still Valid?<\/title>\n<meta name=\"description\" content=\"Link building is the process of attaining links from other websites back to yours. When another site links to yours for a relevant keyword, it increases the \u201ctrust\u201d, or quality Google has that your content is useful or relevant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wattmedia.com\/blog\/link-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Link Building Still Valid?\" \/>\n<meta property=\"og:description\" content=\"Link building is the process of attaining links from other websites back to yours. When another site links to yours for a relevant keyword, it increases the \u201ctrust\u201d, or quality Google has that your content is useful or relevant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wattmedia.com\/blog\/link-building\/\" \/>\n<meta property=\"og:site_name\" content=\"Watt Media Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-24T18:33:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-23T12:26:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/04\/3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amir Watynski\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amir Watynski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/link-building\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/link-building\\\/\"},\"author\":{\"name\":\"Amir Watynski\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/person\\\/8a93fffcbf09cb7ac7aef9a63345016f\"},\"headline\":\"Is Link Building Still Valid?\",\"datePublished\":\"2018-04-24T18:33:09+00:00\",\"dateModified\":\"2025-01-23T12:26:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/link-building\\\/\"},\"wordCount\":302,\"publisher\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/link-building\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/3-300x200.jpg\",\"articleSection\":[\"search engine optimization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/link-building\\\/\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/link-building\\\/\",\"name\":\"Is Link Building Still Valid?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/link-building\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/link-building\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/3-300x200.jpg\",\"datePublished\":\"2018-04-24T18:33:09+00:00\",\"dateModified\":\"2025-01-23T12:26:24+00:00\",\"description\":\"Link building is the process of attaining links from other websites back to yours. 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