{"id":959,"date":"2018-04-04T11:57:43","date_gmt":"2018-04-04T15:57:43","guid":{"rendered":"https:\/\/watt-media.com\/blog\/?p=959"},"modified":"2025-01-23T07:25:33","modified_gmt":"2025-01-23T12:25:33","slug":"essential-features-restaurant-website","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/essential-features-restaurant-website\/","title":{"rendered":"Essential Features Every Restaurant Website Should Have"},"content":{"rendered":"<p>Do you own or manage a restaurant?\u00a0 If you do, chances are you are constantly seeking new ways to market your establishment. With today\u2019s advanced technology, restaurants need appealing websites that provide potential customers with the information needed to get them through the front door. Creating a website for your restaurant is an important step in effectively marketing your business. Below are 7 essential features every restaurant website should have.<\/p>\n<p><a href=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/04\/4-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1492 size-medium aligncenter\" src=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/04\/4-200x300.jpg\" alt=\"Restaurant Website\" width=\"200\" height=\"300\" srcset=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/04\/4-200x300.jpg 200w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/04\/4-683x1024.jpg 683w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/04\/4-768x1152.jpg 768w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/04\/4-1024x1536.jpg 1024w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/04\/4-1365x2048.jpg 1365w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/04\/4-scaled.jpg 1707w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<p><strong>Mobile Optimization<\/strong><\/p>\n<p>People search for everything on mobile devices versus desktop computers. If your site does not provide an interactive experience on a smartphone, potential diners won\u2019t take the steps necessary to get the information they need from your site. Instead, they\u2019ll check out a site that is mobile-friendly and provides the desired information at the touch of a button.\u00a0 Bottom line\u2026you just lost a car full of hungry customers.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Online Menus<\/strong><\/p>\n<p>Make sure to include readable menus that have pricing information on your website, so users know what type of food you serve and get an idea of the ambiance. \u00a0\u00a0Do you have happy hour specials?\u00a0 Promos should take front and center to help draw customers in.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Online Reservations<\/strong><\/p>\n<p>Online reservations entice site visitors to make the commitment to give your restaurant a try.\u00a0 Furthermore, returning guests will likely find the feature to be a big plus, choosing to dine with you instead of your competitor down the street.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Reviews<\/strong><\/p>\n<p>Word of mouth is still a leading resource for filling up your dining room each night.\u00a0 Take advantage of this free, very useful opportunity. Include reviews and testimonials by satisfied customers on your website to give potential diners the boost of confidence needed to visit your restaurant.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Contact Information<\/strong><\/p>\n<p>It\u2019s important to include your address, phone number, and email address on every single page of your website. Don\u2019t hide these valuable pieces of information on a back page. A plain-text phone number and email address should be used so that a call or email can be initiated with one click.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Map, Hours, Parking, and Directions<\/strong><\/p>\n<p>Of course, you want your new-found followers to be able to find you.\u00a0 A map, directions, and parking instructions should be added to your website, so that your diners\u2019 experience can be an enjoyable one from the moment they decide to visit your eatery.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you own or manage a restaurant?\u00a0 If you do, chances are you are constantly seeking new ways to market your establishment. With today\u2019s advanced technology, restaurants need appealing websites that provide potential customers with the information needed to get them through the front door. Creating a website for your restaurant is an important step [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-959","post","type-post","status-publish","format-standard","hentry","category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Essential Features Every Restaurant Website Should Have<\/title>\n<meta name=\"description\" content=\"Do you own or manage a restaurant?\u00a0There are some very important features you will want on your website, to provide customers with the information needed to get them through the front door.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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