{"id":951,"date":"2018-02-28T14:54:22","date_gmt":"2018-02-28T19:54:22","guid":{"rendered":"https:\/\/watt-media.com\/blog\/?p=951"},"modified":"2025-01-23T07:29:00","modified_gmt":"2025-01-23T12:29:00","slug":"5-digital-strategy-tips","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/5-digital-strategy-tips\/","title":{"rendered":"5 Digital Marketing Tips"},"content":{"rendered":"<p><a href=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/02\/5-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1498 size-medium alignleft\" src=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/02\/5-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/02\/5-300x200.jpg 300w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/02\/5-1024x683.jpg 1024w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/02\/5-768x512.jpg 768w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/02\/5-1536x1024.jpg 1536w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/02\/5-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>It\u2019s that time again\u2026time to examine your digital marketing strategies to determine what\u2019s working, what isn\u2019t\u2026and what\u2019s new! A good digital strategy includes your business objectives, targeted audience, and cost-effective means for facilitating your time and resources while applying the latest trends and techniques.<\/p>\n<p><!--more--><\/p>\n<p>As you plan, consider these 5 tips for a successful year:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>Include video into your digital marketing.<\/strong><\/li>\n<\/ol>\n<p>Adding a live feed into your marketing efforts is nothing new, but it\u2019s growing rapidly. By inserting a video to demonstrate your company\u2019s product or service, you can ingeniously impact the way consumers grasp the message you are trying to communicate. In today\u2019s fast-paced society, most consumers are visual, preferring to watch a quick video over taking the time to read a blog in many cases.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><strong>Take your Facebook marketing to the next level.<\/strong><\/li>\n<\/ol>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Facebook is an interactive tool that goes beyond daily posts. Ads\u00a0 can help boost your reach to consumers. Facebook ads allow you to target specific consumers and determine your spending budget. The key is to create inviting, interactive ads that compel consumers to click and provide you with their information.<\/p>\n<p>&nbsp;<\/p>\n<p>Facebook Messenger allows you to directly communicate with consumers and receive immediate feedback.\u00a0 This allows companies to answer consumer questions and concerns and then offer a product or service.<\/p>\n<p><strong>\u00a0\u00a0 <\/strong><\/p>\n<ol start=\"3\">\n<li><strong> Stay on top of SEO.<\/strong><\/li>\n<\/ol>\n<p>SEO is not going anywhere.\u00a0 Your best bet\u2026do the research and\/or hire a reputable marketing firm to optimize your site\u2019s content to meet Google\u2019s standards.\u00a0 Keep in mind\u2026Google is constantly changing the rules, so you need a trustworthy marketing rep to maintain your site\u2019s SEO presence.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<ol start=\"4\">\n<li><strong> Integrate storytelling into the mix.<\/strong><\/li>\n<\/ol>\n<p>Successful storytelling gives your customer a problem followed by a solution that only your product or service can provide. Effective storytelling \u201cgets real\u201d with consumers by presenting everyday issues that they can relate to and then offering a solution to make the problem go away.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li><strong> Update your website.<\/strong><\/li>\n<\/ol>\n<p>Current information is always the best information.\u00a0 It\u2019s important to keep your site\u2019s content updated regularly.\u00a0 There\u2019s nothing worse than having a customer try to purchase something from your website that you stopped carrying 6 months prior. If you stop selling a product, immediately remove it from the site.<\/p>\n<p>&nbsp;<\/p>\n<p>Furthermore, you\u2019ll want to perform a yearly \u201cfreshener\u201d to your website to update graphics and text to keep your website fresh and user-friendly.<\/p>\n<p>&nbsp;<\/p>\n<p>These are just a few tips to consider for your digital marketing plan to give your business a boost.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s that time again\u2026time to examine your digital marketing strategies to determine what\u2019s working, what isn\u2019t\u2026and what\u2019s new! A good digital strategy includes your business objectives, targeted audience, and cost-effective means for facilitating your time and resources while applying the latest trends and techniques.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,7,4],"tags":[],"class_list":["post-951","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","category-social-media","category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Digital Marketing Tips<\/title>\n<meta name=\"description\" content=\"It may be time to review your digital marketing. Does your website need updating? Is your website found online? How is your social media performing?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wattmedia.com\/blog\/5-digital-strategy-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Digital Marketing Tips\" \/>\n<meta property=\"og:description\" content=\"It may be time to review your digital marketing. Does your website need updating? Is your website found online? How is your social media performing?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wattmedia.com\/blog\/5-digital-strategy-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Watt Media Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-28T19:54:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-23T12:29:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/02\/5-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amir Watynski\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amir Watynski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/5-digital-strategy-tips\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/5-digital-strategy-tips\\\/\"},\"author\":{\"name\":\"Amir Watynski\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#\\\/schema\\\/person\\\/8a93fffcbf09cb7ac7aef9a63345016f\"},\"headline\":\"5 Digital Marketing Tips\",\"datePublished\":\"2018-02-28T19:54:22+00:00\",\"dateModified\":\"2025-01-23T12:29:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/5-digital-strategy-tips\\\/\"},\"wordCount\":435,\"publisher\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/5-digital-strategy-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/5-300x200.jpg\",\"articleSection\":[\"search engine optimization\",\"social media\",\"web design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/5-digital-strategy-tips\\\/\",\"url\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/5-digital-strategy-tips\\\/\",\"name\":\"5 Digital Marketing Tips\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/5-digital-strategy-tips\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/5-digital-strategy-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wattmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/5-300x200.jpg\",\"datePublished\":\"2018-02-28T19:54:22+00:00\",\"dateModified\":\"2025-01-23T12:29:00+00:00\",\"description\":\"It may be time to review your digital marketing. 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