{"id":947,"date":"2018-02-01T16:11:58","date_gmt":"2018-02-01T21:11:58","guid":{"rendered":"https:\/\/watt-media.com\/blog\/?p=947"},"modified":"2025-01-23T07:34:19","modified_gmt":"2025-01-23T12:34:19","slug":"web-design-trends-2018","status":"publish","type":"post","link":"https:\/\/wattmedia.com\/blog\/web-design-trends-2018\/","title":{"rendered":"Web Design Trends to Integrate into Your Website"},"content":{"rendered":"<p><a href=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/02\/6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1500 size-medium\" src=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/02\/6-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/02\/6-300x300.jpg 300w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/02\/6-150x150.jpg 150w, https:\/\/wattmedia.com\/blog\/wp-content\/uploads\/2018\/02\/6.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Web design trends are constantly changing and with 2018 in full swing, it\u2019s important to consider new ways to balance aesthetics with functionality on your website to improve user engagement and invoke higher conversion rates. Find out how you can improve your online presence with these 5 helpful tips:<!--more--><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<ol>\n<li><strong> Get Mobile-Friendly <\/strong><\/li>\n<\/ol>\n<p>It\u2019s no secret that the majority of website traffic is generated through mobile phones, making responsive, mobile-friendly web design a trend that isn\u2019t going anywhere anytime soon. While responsive design has been around for a few years, its significance must not be overlooked. Appealing to smartphone and tablet users is an important key to success.<\/p>\n<p>&nbsp;<\/p>\n<p>We should also note that Google will be introducing its new Mobile First Index that places importance on the mobile version of websites by making them first to be seen in search results. \u00a0Simply put\u2026if your website is not mobile-friendly, your business will experience the consequences.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<ol start=\"2\">\n<li><strong> Animation<\/strong><\/li>\n<\/ol>\n<p>Advances in technology have made animation on websites a must-have.\u00a0 It doesn\u2019t require large amounts of data, and it enhances the viewer\u2019s experience as you demonstrate your product or service.\u00a0 Paired with animated logos, animation embedded within your site makes your business appear professional and modern\u2026another must in today\u2019s digital world.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<ol start=\"3\">\n<li><strong> Get Bold and Bright<\/strong><\/li>\n<\/ol>\n<p>To complement these new design techniques, you\u2019ll want to opt for bold font styles and bright colors to WOW your visitor. These techniques keep viewers focused and make your content easy to read. \u00a0Because site visitors only spend a few seconds to several minutes browsing your pages, it\u2019s crucial to immediately grab their attention with colors and designs that are prominent, so you can keep them looking through your website for an increased amount of time and ultimately convert them into customers.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li><strong> Add Video<\/strong><\/li>\n<\/ol>\n<p>The rise of videos on websites was certainly evident in 2017. From video intros to product and service demonstrations, companies worldwide took advantage of this easy technique to increase sales.\u00a0 Bottom line\u2026consumers are in a hurry and they are visual.\u00a0 They will choose quick, information-packed videos over the written word every time.\u00a0 In 20I8, we\u2019ll see 360 videos, video mapping, and interactive videos.\u00a0 Don\u2019t get left in the dust.\u00a0 The time to act is now.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li><strong> Security<\/strong><\/li>\n<\/ol>\n<p>This is a biggie!\u00a0 It\u2019s in the news every day\u2026 a hacker, a data breach, or a malware attack. Security is on consumers\u2019 minds these days, so it\u2019s important to make sure your website is protected.\u00a0 Securely storing your clients\u2019 personal information is priority, because once that trust is broken, they will refrain from interacting with you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web design trends are constantly changing and with 2018 in full swing, it\u2019s important to consider new ways to balance aesthetics with functionality on your website to improve user engagement and invoke higher conversion rates. Find out how you can improve your online presence with these 5 helpful tips:<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-947","post","type-post","status-publish","format-standard","hentry","category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Design Trends to Integrate into Your Website<\/title>\n<meta name=\"description\" content=\"Web design trends are constantly changing and with 2018 in full swing, it\u2019s important to consider new ways to balance aesthetics with functionality on your website to improve user engagement and invoke higher conversion rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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